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avatar for LK Gupta

LK Gupta

RedBus.in
Chief Marketing Officer
Bangalore
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing at LG Electronics till 2012. Before that he spent more than a decade at Gillette and P&G in various capacities in India and Middle East & Africa region. Closely associated with consumer behaviour at every step, Lk is a deep believer in the emergent digital media and empowering consumers with best products and services, and using insights and analytics to serve them better. He very active on twitter and writes on his blog www.Lkguptaspeak.com. He is based in Bangalore.