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DMAi 2014 Convention
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CxO Roundtable
Hall Of Fame
All
23
Keynote
All
Presentation
23
Marketer of the Year Award
All
23
Networking
All
22
23
24
Stream1A : Email
All
Panel
Presentation
Stream1B : Social Strategy
All
Panel
Presentation
Stream1C: PR
All
Panel
Presentation
Stream1D : Mobile Marketing
All
Panel
Presentation
Stream2A : Retail
All
Panel
Presentation
Stream2B : Brand
All
Panel
Presentation
Stream2C : Strategic Summit
All
Panel
Presentation
Stream2D : Data n Analytics
All
Panel
Presentation
Stream2E : Web n SEO
All
Panel
Presentation
Stream3B : Content Marketing
All
Panel
Presentation
Stream3C : CRM & Loyalty
All
Panel
Presentation
Stream3D : Social Media
All
Panel
Presentation
Stream3E : E-Commerce
All
Panel
Presentation
WorkShop-Master class
All
Live Certification
Popular
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Filter sessions
Wednesday
, January 22
Crystal 1
9:30am •
Lighting the Lamp & Welcome
9:45am •
Opening Address : Reinvent Marketing for the Connected World
10:00am •
Igniting Engagement : India e-marketing outlook 2014
10:00am •
Igniting Engagement : India e-marketing outlook 2014
10:00am •
Igniting Engagement : India e-marketing outlook 2014
Main Lobby
9:00am •
Registrations
Stream : PR at Crystal 4
11:15am •
How Real Time Does a Brand Need to Be, Anyway?
LIMITED
11:45am •
PR integration: SEO, Content Generation and Social Media.
LIMITED
12:15pm •
The Power of Partnership, Social Listening, & PR
LIMITED
2:15pm •
Is PR Social or Is Social PR? The Medium vs. the Message
LIMITED
2:45pm •
Content Marketing: Socialize Your Content and Reshape the Role of PR
LIMITED
3:15pm •
The End of the Campaign: Can Your Brand Learn To Pivot, Iterate And Optimize?
LIMITED
Stream:Email at Crystal 1
11:15am •
Breathing life (ROI) into your Email Marketing (Different segments and practitioners)
LIMITED
11:45am •
Social and Email integration
LIMITED
12:15pm •
List Management and the Power of Opt-in
LIMITED
2:15pm •
Technologies in Email Marketing
LIMITED
2:45pm •
Analytics for Email marketing
LIMITED
3:15pm •
Why is Email a critical part of the marketer’s toolkit
LIMITED
Stream:Keynote at Crystal Grand
4:30pm •
Opening Keynote: The Power of Integrated Campaigns
LIMITED
Stream:Live Certification at Ebony 2
5:30pm •
Approach to Digital and Brand Building through Digital
LIMITED
Stream:Mobile at Crystal 3
11:15am •
A Mobile Engagement Strategy From Start to Finish
LIMITED
11:45am •
Connecting the Digital and Physical World via Mobile Measurement
LIMITED
12:15pm •
How to Use Mobile Marketing & Social Media to Increase Sales and Enhance Your Brand
LIMITED
2:15pm •
Mobile App vs. The Mobile Web? How Do You Decide?
LIMITED
2:45pm •
Mobile marketing: Connecting with your audience on the move
LIMITED
3:15pm •
Understanding the Opportunities of Mobile
LIMITED
Stream:Networking at Pre Function
10:45am •
Networking Tea Break & Snacks
LIMITED
1:00pm •
Networking Lunch
LIMITED
4:00pm •
Networking Hi tea Evening
LIMITED
Stream:Social Strategy at Ebony 2
11:00am •
It's not about social media marketing anymore, social is the age we are living in.
LIMITED
11:45am •
Technologies that will transform social
LIMITED
12:15pm •
Social Media Listening – Beyond ORM
LIMITED
2:15pm •
Revolutionising CSR through Social Media
LIMITED
3:00pm •
Building your digital brand using social media
LIMITED
Thursday
, January 23
Stream: Brand Marketing at Crystal 3
11:15am •
The 'New World' of Marketing: Social Media, Radical Transparency and the Emergence of the Social Brand
LIMITED
11:45am •
Brand building: Success of a loyalty rewards program
LIMITED
12:15pm •
Customer Touch Point Design
LIMITED
2:15pm •
Behavioral and contextual targeting for Brand building
LIMITED
2:45pm •
How to Use Visual Storytelling to Connect Your Brand With New Audiences
LIMITED
3:15pm •
Personal Branding
LIMITED
Stream: Strategic Summit at Crystal 2
11:15am •
Great Expectations: What does the CEO Want from his CMO ?
LIMITED
12:00pm •
CMO 3.0 : Getting ready for the future
LIMITED
2:15pm •
The Start Up Bug : What if it bites you?
LIMITED
3:00pm •
Being What You Wanna Be! The role of personal passions in your career
LIMITED
Stream:Awards Gala at Crystal Grand
7:30pm •
Hall of Fame Awards Program
LIMITED
8:00pm •
Marketer of the Year Awards
LIMITED
Stream:Big Data at Crystal 1
11:15am •
product development and pricing using analytics
LIMITED
11:45am •
Importance of Data & analytics for a CMO
LIMITED
12:15pm •
Increasing returns, creating new revenue streams and freeing up cash flow using Big Data and advanced analytics
LIMITED
2:15pm •
Data-Driven Insights for Greater Relevancy
LIMITED
2:45pm •
Change the way we view the consumer
3:15pm •
The Power and Peril of Data - the fine line between driving customer value and driving them away
LIMITED
Stream:Keynote at Crystal Grand
10:00am •
Keynote: Global Trends & Forecast
LIMITED
10:30am •
THE MODERN CXO: SUCCESS VIA DATA-DRIVEN DECISIONS
LIMITED
5:15pm •
New Client Agency relationship
LIMITED
5:15pm •
Data: The ubiquitous force
LIMITED
Stream:Live Certification at Ebony 3
TBA •
Personal Branding
LIMITED
Stream:Marketing for Retail at Crystal 4
11:15am •
How to Develop a Successful Omnichannel Data Integration Strategy to get a Single A View of the Digital Customer
LIMITED
11:15am •
Transforming the unorganized retail with SAP Ganges- Business Network for Retail
LIMITED
11:45am •
How to Effectively Identify, Profile and Track Customers’ Shopping Behavior, to Build A Better, More Customized Shopping Experience
LIMITED
12:15pm •
Use of analytics in understanding and refining marketing programs
LIMITED
2:15pm •
Quality trumps Quantity - Making Data Consumable for Broader Audience for an Amplified Level of Business Decisions
LIMITED
2:45pm •
Maximising impact of shopper data at retail.
LIMITED
3:15pm •
Fact is Stranger than Fiction - A Forward Look at How Your Customers will Be Purchasing your Products 5 Years From Now and What You Need to do Today to Make Sure you Can Deliver!
LIMITED
Stream:Networking at Crystal Grand
9:00pm •
Networking Dinner & Gala
LIMITED
Stream:Networking at Pre Function
10:45am •
Networking Tea Break & Snacks
LIMITED
1:00pm •
Networking Lunch
LIMITED
4:00pm •
Networking Hi tea Evening
LIMITED
Stream:Web & SEO at Crystal 5
11:15am •
Advanced SEO Techniques for Deeper Customer Engagement
LIMITED
11:45am •
The Future of the Web is Video
LIMITED
12:15pm •
Top Search Marketing Trends of 2014
LIMITED
2:15pm •
How to Collect, Interpret and Use Your Web Analytics Data
LIMITED
2:45pm •
Search Considerations for Mobile
LIMITED
3:15pm •
Integrating Search, Social and Content Marketing
LIMITED
Friday
, January 24
Stream:Content Marketing , at Crystal 4
11:30am •
Marketers as Media: Setting Up Your Organization for Content Marketing Success
LIMITED
12:15pm •
Bringing it to life Ideation to launch
LIMITED
2:00pm •
Content in the Audio Visual realm/Engaging Video strategy: Focusing on the Millennial and youth
LIMITED
2:45pm •
Using meaningful content to build long term trust and Brand Building
LIMITED
Stream:CRM n Loyalty at Crystal 1
11:15am •
How Customer Value drives Company Equity
LIMITED
11:45am •
Going beyond Loyalty to Advocacy
LIMITED
12:15pm •
How do customer behaviour insights drive greater loyalty?
LIMITED
2:15pm •
Going beyond Big Data : Leveraging it
LIMITED
2:45pm •
Leveraging Customer Value Creation for greater loyalty
LIMITED
3:15pm •
Going beyond the limitations that challenge customers loyalty.
LIMITED
Stream:Ecommerce at Crystal 3
11:15am •
Bang for the Buck: Where The Best ROI in Digital Marketing Lies
LIMITED
11:45am •
Optimising the Omni-Channel Customer Experience
LIMITED
12:15pm •
Friends Forever - Using Digital Currency and Big Data to Deepen Customer Loyalty
LIMITED
2:15pm •
Obsessive Customer Focus Disorder. The Bug Worth Catching
LIMITED
2:45pm •
Make Trust an Asset to Your Online Business
LIMITED
3:15pm •
The Future of E Commerce
LIMITED
Stream:Keynote at Crystal Grand
10:00am •
Privacy: Insights & Trends in Data Driven marketing
LIMITED
4:30pm •
Closing Remarks
LIMITED
Stream:Networking at Pre Function
10:45am •
Networking Tea Break & Snacks
LIMITED
1:00pm •
Networking Lunch
LIMITED
4:00pm •
Networking Hi tea Evening
LIMITED
Stream:Social Media Marketing at Crystal 2
11:15am •
BUILDING SMARTER & MORE RELEVANT MARKETING STRATEGIES
LIMITED
11:45am •
The Road to ROI: Building a Strategy for Social Marketing Success
LIMITED
12:15pm •
Pick a Platform: Battling it Out to Be the Best
LIMITED
2:15pm •
Gaining real insights from across the social Web with powerful social media analytics
LIMITED
2:45pm •
How an old age brand could write new rules in brave & volatile Digital world
LIMITED
3:15pm •
Think Beyond Engagement. Why Advocacy and Loyalty are the Secret Sauce of Social Success
LIMITED
Timezone
DMAi 2014 Convention
Asia/Kolkata
Filter By Date
DMAi 2014 Convention
Jan 22
-
24, 2014
Wednesday
, January 22
Thursday
, January 23
Friday
, January 24
Filter By Venue
Delhi
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Crystal 1
Main Lobby
Stream : PR at Crystal 4
Stream: Brand Marketing at Crystal 3
Stream: Strategic Summit at Crystal 2
Stream:Awards Gala at Crystal Grand
Stream:Big Data at Crystal 1
Stream:Content Marketing , at Crystal 4
Stream:CRM n Loyalty at Crystal 1
Stream:Ecommerce at Crystal 3
Stream:Email at Crystal 1
Stream:Keynote at Crystal Grand
Stream:Live Certification at Ebony 2
Stream:Live Certification at Ebony 3
Stream:Marketing for Retail at Crystal 4
Stream:Mobile at Crystal 3
Stream:Networking at Crystal Grand
Stream:Networking at Pre Function
Stream:Social Media Marketing at Crystal 2
Stream:Social Strategy at Ebony 2
Stream:Web & SEO at Crystal 5
Filter By Type
CxO Roundtable
Hall Of Fame
All
23
Keynote
All
Presentation
23
Marketer of the Year Award
All
23
Networking
All
22
23
24
Stream1A : Email
All
Panel
Presentation
Stream1B : Social Strategy
All
Panel
Presentation
Stream1C: PR
All
Panel
Presentation
Stream1D : Mobile Marketing
All
Panel
Presentation
Stream2A : Retail
All
Panel
Presentation
Stream2B : Brand
All
Panel
Presentation
Stream2C : Strategic Summit
All
Panel
Presentation
Stream2D : Data n Analytics
All
Panel
Presentation
Stream2E : Web n SEO
All
Panel
Presentation
Stream3B : Content Marketing
All
Panel
Presentation
Stream3C : CRM & Loyalty
All
Panel
Presentation
Stream3D : Social Media
All
Panel
Presentation
Stream3E : E-Commerce
All
Panel
Presentation
WorkShop-Master class
All
Live Certification
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Dates
Wednesday
, January 22
Thursday
, January 23
Friday
, January 24
Types
CxO Roundtable
Hall Of Fame
All
23
Keynote
All
Presentation
23
Marketer of the Year Award
All
23
Networking
All
22
23
24
Stream1A : Email
All
Panel
Presentation
Stream1B : Social Strategy
All
Panel
Presentation
Stream1C: PR
All
Panel
Presentation
Stream1D : Mobile Marketing
All
Panel
Presentation
Stream2A : Retail
All
Panel
Presentation
Stream2B : Brand
All
Panel
Presentation
Stream2C : Strategic Summit
All
Panel
Presentation
Stream2D : Data n Analytics
All
Panel
Presentation
Stream2E : Web n SEO
All
Panel
Presentation
Stream3B : Content Marketing
All
Panel
Presentation
Stream3C : CRM & Loyalty
All
Panel
Presentation
Stream3D : Social Media
All
Panel
Presentation
Stream3E : E-Commerce
All
Panel
Presentation
WorkShop-Master class
All
Live Certification
Venues
Crystal 1
Main Lobby
Stream : PR at Crystal 4
Stream: Brand Marketing at Crystal 3
Stream: Strategic Summit at Crystal 2
Stream:Awards Gala at Crystal Grand
Stream:Big Data at Crystal 1
Stream:Content Marketing , at Crystal 4
Stream:CRM n Loyalty at Crystal 1
Stream:Ecommerce at Crystal 3
Stream:Email at Crystal 1
Stream:Keynote at Crystal Grand
Stream:Live Certification at Ebony 2
Stream:Live Certification at Ebony 3
Stream:Marketing for Retail at Crystal 4
Stream:Mobile at Crystal 3
Stream:Networking at Crystal Grand
Stream:Networking at Pre Function
Stream:Social Media Marketing at Crystal 2
Stream:Social Strategy at Ebony 2
Stream:Web & SEO at Crystal 5
