Viral Oza, Director - Marketing, joined Nokia in Aug 2008. In this role, Viral is responsible for building the Nokia brand and driving marketing initiatives across consumer touchpoints for Nokia in India. An MBA from Narsee Monjee Institute, Viral brings with him over 17 yrs of experience with Unilever in India and overseas in Asia & his last assignment being Category Director, Skin Care for Africa, Middle East & Turkey. Viral was associated with Unilever’s Deodorant business for many years where he was heading the marketing for Axe Deodorant across Asia. Prior to that, during his stint in HUL, his successes include the launch and establishment of Axe in India. He has also had invaluable experience in implementation of the Regional marketing structure in Asia and Africa-Middle East. Viral is married and has two daughters, and his interests include reading, music, badminton and cricket.