Praveen heads the Marketing Services business unit at arvato. He has been with arvato since June 2009 and has worked closely with the India leadership team to create India specific B2B marketing solutions and service offerings for the clients in India. He also spearheaded marketing service offerings in the B2C space by bringing in web technology interventions.He comes with over 13 years experience in Media Planning, Direct Marketing and Print Media and has prior worked with organizations like The Times of India Group, Dun & Bradstreet India and Microsoft Corporation. During this period he has specialized in Integrated marketing Communications, Out-of-home advertising, Corporate Sales, Marketing and Risk Analytics & BI. Praveen is a Marketing Graduate from Devi Ahilya Vishwavidyalaya, Indore with areas of interest in Consumer Behavior, Economics, Brand Management & Operations Research.