DMAi 2014 Convention

You've mastered the basics of search engine optimization and have successfully implemented key search strategies to engage consumers with your brand. Now it's time to take it a step further. This session walks you through new developments in search science and shows you how to keep the customer first while driving engagement for your brand. "Key learnings will include: - Curating search-based insights to build both persuasive and pervasive search architecture - What matters to Google now - and how to balance that with what your customer wants - Winning search with compelling content"

By 2014, Cisco estimates that 56 percent of all Internet traffic will come from viewing Internet video and Internet video-to-TV. This makes sense considering that people prefer video content to text content at a rate of 2-to-1. As the demand for video continues to surge online, there is another video-centric platform that will have a resurgence in the next few years: the television. With over 500 million people predicted to have Smart TVs by 2015 according to Display Search, there is an impending “appification” of the TV that presents an enormous opportunity for brands, content creators and media companies alike. "The session will guide the audience through a new frontier: the proliferation of online video and the smart television.

"You've built your Web site. Now what? Is it generating revenue or is it still a cost center? Are people coming? Once they come to your site site, what are they doing? All these questions can be answered by interpreting your Web analytics data."

According to Google’s latest study, 85% will shop for a gift by starting on one device and finishing on another. What exactly does that mean? It means that the increasing popularity of mobile search will require your website to be compliant across multiple platforms including smartphones and tablets if you are to succeed during holiday seasons and beyond. This session will take a look at why mobile is a ‘can’t miss’ factor when taking into account search engine marketing. Key topics will include: - Mobile Platforms - Web Design Standards, - SEO Standards, - Location Based Search, - Social Implications, - Case Studies

With continuous Google updates, the evolution of social platforms, and the proliferation of links between search and social, it is more important than ever to integrate search, social, and content marketing into a cohesive online marketing strategy. In this session you will learn how to ensure that these concepts work together to form a fully integrated marketing campaign to drive growth across your business.