DMAi 2014 Convention

n the new world order, the viewpoint from the corner office requires the CMO to be a business strategist, a consistent innovator, a customer advocate, a data analyst, a social media maverick and motivator-in-chief - all rolled into one neat package! This session will feature a CEO, a marketing leader and a seasoned HR practitioner discussing the role of New CMO. Jodie Sangster will moderate.

The younger, savvier customer and the rapid proliferation of digital, social and big data analytics require CMOs to up-skill and in very quick time! In this session you will learn all you need to know to get future-ready as a CMO and how to get there rapidly. Sanjiv K : Moderator.

All of us at some point have dreamt about stepping off the trodden path and be the rulers of our own destiny. So what does it take to take the plunge? What is the recipe for a successful Start-Up CMO? How is life if you succeed or after failure? Get answers to all these questions first-hand from the founder of a start-up, a start-up CMO, a venture capitalist and a talent search professional Punit M - will moderate

Often the long suppressed rock singer, novelist, golfer or social activist inside us, comes knocking at the office cubicle. Does an active pursuit of personal passions help your productivity at work? Can it add value to your career and your personal brand? Michael L - will moderate.