DMAi 2014 Convention

Can Marketers REALLY Become The Media? While the need for content marketing to drive business results has been clearly defined, multiple definitions of content marketing exist in our industry. Some of the content confusion occurs around what it really takes to create a successful, sustainable content marketing program. Spoiler Alert: it’s more than simply establishing a Chief Content Officer role in your company or tapping into the latest publishing platform. It takes a comprehensive effort that considers business operations, cultural implications, storytelling and technology.

Content is evolving. No longer are white papers and webinars the secret to content marketing success – visual is becoming the norm. Get ready to kick the tires and light the fires around your content marketing strategy as we show you how to effectively utilize visual content like infographics, video, visual note-taking, memes and images into your marketing campaigns. The session will show you how to amplify this content using key platforms like SlideShare and the top visual social channels like Pinterest, YouTube, and Facebook. Give your content a viral shot in the arm with this not to be missed session.