DMAi 2014 Convention

Experience a Hands on Session on how a CMO can take advantage of the data to tell a story in a compelling and intuitive way. How data can become an integral part of the day to day activities of a Chief marketing Officer in an organization. Use simple analytics tools that to bring a sea change in your marketing strategy. Leverage Mobile BI to analyze marketing operation data, Overall performance summary, revenue insights, marketing performance etc. and easily create great visualizations that will allow you to track campaign performance, customer sentiment, and other KPIs.

The explosion of mobile networks, cloud computing and new technologies has given rise to incomprehensibly large worlds of information. The rapidly shifting dynamics of competition, coupled with a deluge of data, create new challenges for leaders across all sectors who want to tap into the power of information to make better and more timely decisions about how their companies can best compete, grow and create new sources of value. The term “big data” encompasses more than structured and transaction-based data. It also includes videos, RFID logs, social networking conversations, sensor networks, search indexes, environmental conditions, medical scans, “data exhaust”—the trail of clicks through the Internet produced by web surfers—and more. Anything that can be digitized can produce data about who is using it, how they are using it and possibly even why they are using it. Big data isn’t always new data; sometimes it’s existing data looked at in different ways. Today there is more data being produced than computer networks are capable of transporting.

From the time that products and services first appeared on the planet, marketers have used data in some form or another to better understand their customers and deliver more targeted pitches. Today, with a superabundance of data constantly streaming in from multiple channels, marketers have a huge “Big Data” resource they can leverage to gain actionable marketing insights.

This session will pointedly be looking at a comprehensive methodology of segmenting a large mass of captive consumers ( over 10 million DTH subscribers) thru demographic and behavioral tools/ data to arrive at targetted campaigning and productivity/ROI driven communication/ business model for retention and ARPU enhancement.