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Wednesday, January 22
 

9:00am

Registrations
Arrive early to get your badge.

Wednesday January 22, 2014 9:00am - 4:00pm
Main Lobby

9:30am

Lighting the Lamp & Welcome
Presenter/s or Panelists
avatar for Vatsal Asher

Vatsal Asher

Director & CEO, DMAi
Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works... Read More →

Advisory / Stream Hosts
avatar for Rajesh  Kumar

Rajesh Kumar

Head of Marketing, SAP Indian Subcontinent
Rajesh Kumar is the Head of Marketing for SAP in the India Subcontinent, where he holds the overall Responsibility for Brand stewardship, corporate communications, Go-to-market strategy & execution across Industry and Solutions in Enterprise, Govt. and SME segments in India , Srilanka and Bangladesh markets. His charter is to build and sustain SAP's leadership as the business software provider of choice for customers ranging from... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →
avatar for Sanjiv Swarup

Sanjiv Swarup

President, Synergy Management Consulatants
Business Launch Manager for foreign businesses into India I have been a Business Launch Manager for India; for over 30 years. Clients were from several industry verticals. | | One of the concepts that I managed the launch for was " Direct-Response Television-Marketing ". | | In charge of launch of businesses for several international clients like … * National Geographic Society, USA. | * Interwood Marketing Group, Canada... Read More →
avatar for Shelly Singh

Shelly Singh

Director & COO, DMAi
Shelly Singh is Founder and CEO for Thursday Premiere, a company that incubates and commercializes marketing and media intellectual properties by harnessing ideas that set industry paradigms and create value for its fraternity. An adept media and marketing professional, she has over 15 years of experience in print media and retail industry. Shelly is also Director & COO at DMAi and publisher at theCMOguide
avatar for Winnifred Knight

Winnifred Knight

Managing Director and Owner, The Marketingsite.com
Winnifred is a widely recognized expert in the field of Marketing Direct. She has worked in the direct marketing industry for over 45 years in both client and agency roles, and for the past 15 years has run her own consultancy business, CUBE [ON THE SQUARE] with business partner Luisa Mazinter. Her experience spans across the marketing, media and communication industry and CUBE has consulted and implemented direct, interactive, web and mobile... Read More →


Wednesday January 22, 2014 9:30am - 9:45am
Crystal 1

9:45am

Opening Address : Reinvent Marketing for the Connected World
Welcome & opening address by the convention chair.

Advisory / Stream Hosts
avatar for Rajesh  Kumar

Rajesh Kumar

Head of Marketing, SAP Indian Subcontinent
Rajesh Kumar is the Head of Marketing for SAP in the India Subcontinent, where he holds the overall Responsibility for Brand stewardship, corporate communications, Go-to-market strategy & execution across Industry and Solutions in Enterprise, Govt. and SME segments in India , Srilanka and Bangladesh markets. His charter is to build and sustain SAP's leadership as the business software provider of choice for customers ranging from... Read More →


Wednesday January 22, 2014 9:45am - 10:00am
Crystal 1

10:00am

Igniting Engagement : India e-marketing outlook 2014
Igniting Engagement :: The State of e-Marketing in India Annual India e-Marketing Research Outlook 2014 The insights derived from the comprehensive analysis of the data presented in the report, indicate clearly that marketers in India are now leveraging multiple channels of engagement, deploying personalised and targeted campaigns and are keen to follow best practices for all their marketing activities. Get the findings from the report covering Email, Social Media and Mobile. Octane's Annual India e-Marketing Research Report In its 2014 edition, echo's the views from participation by 400 marketers from 344 organisations across India making it the most comprehensive study of the e-Marketing (Email, Social Media, Mobile and Web) discipline in the country.

Presenter/s or Panelists
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →

Advisory / Stream Hosts
avatar for Vatsal Asher

Vatsal Asher

Director & CEO, DMAi
Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works... Read More →



Wednesday January 22, 2014 10:00am - 10:30am
Crystal 1

10:00am

Igniting Engagement : India e-marketing outlook 2014
Igniting Engagement :: The State of e-Marketing in India Annual India e-Marketing Research Outlook 2014 The insights derived from the comprehensive analysis of the data presented in the report, indicate clearly that marketers in India are now leveraging multiple channels of engagement, deploying personalised and targeted campaigns and are keen to follow best practices for all their marketing activities. Get the findings from the report covering Email, Social Media and Mobile. Octane's Annual India e-Marketing Research Report In its 2014 edition, echo's the views from participation by 400 marketers from 344 organisations across India making it the most comprehensive study of the e-Marketing (Email, Social Media, Mobile and Web) discipline in the country.

Presenter/s or Panelists
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →

Advisory / Stream Hosts
avatar for Vatsal Asher

Vatsal Asher

Director & CEO, DMAi
Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works... Read More →



Wednesday January 22, 2014 10:00am - 10:30am
Crystal 1

10:00am

Igniting Engagement : India e-marketing outlook 2014
Igniting Engagement :: The State of e-Marketing in India Annual India e-Marketing Research Outlook 2014 The insights derived from the comprehensive analysis of the data presented in the report, indicate clearly that marketers in India are now leveraging multiple channels of engagement, deploying personalised and targeted campaigns and are keen to follow best practices for all their marketing activities. Get the findings from the report covering Email, Social Media and Mobile. Octane's Annual India e-Marketing Research Report In its 2014 edition, echo's the views from participation by 400 marketers from 344 organisations across India making it the most comprehensive study of the e-Marketing (Email, Social Media, Mobile and Web) discipline in the country.

Presenter/s or Panelists
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →

Advisory / Stream Hosts
avatar for Vatsal Asher

Vatsal Asher

Director & CEO, DMAi
Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works... Read More →



Wednesday January 22, 2014 10:00am - 10:30am
Crystal 1

10:45am

Networking Tea Break & Snacks
Limited Capacity seats available

Wednesday January 22, 2014 10:45am - 11:15am
Stream:Networking at Pre Function

11:00am

It's not about social media marketing anymore, social is the age we are living in.
Limited Capacity seats available

Presenter/s or Panelists
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →

Advisory / Stream Hosts
avatar for Amit Madhan

Amit Madhan

eCommerce evangelist, Thomas Cook
Amit Madhan is the Chief Operating Officer – IT & eBusiness at Thomas Cook (India) Limited, India’s largest integrated travel services company.  He joined Thomas Cook in 2012 and is responsible for the diverse portfolio spanning IT Services, E-Commerce, Operations and Insurance. His passion for customer experience is driving him to change various processes and implement new systems to enable different businesses in the... Read More →


Wednesday January 22, 2014 11:00am - 11:45am
Stream:Social Strategy at Ebony 2

11:15am

Breathing life (ROI) into your Email Marketing (Different segments and practitioners)
Limited Capacity seats available

Translating the popular saying “It takes money to make money”, to email marketing, means its essential to have a sufficient budget to execute successful campaigns!

Nothing is more powerful than having a firm understanding of your own ROI. If you haven't already, take a deep dive into the numbers – its not as hard as you think.ROI on email marketing is a lot easier to measure/test/optimize, than some of the other marketing channels. Get insights into

  • Email Marketing KPIs and marketing ROI
  • How important is email marketing to ecommerce?
  • What an email strategy looks like?
  • Email marketing KPIs and marketing ROI
  • The component of a successful email campaign
  • How to develop a content strategy that brings segmentation and personalization to lie
  • Testing approach – creative, A/B segmentation and propositions
  • Automation and triggers are critical to delivering the right message at the right time
  • Content for email marketing.
  • Winning the inbox battle.

 


Presenter/s or Panelists
avatar for Ashish Singhal

Ashish Singhal

Head - Privilege Banking, ICICI Bank
Ashish Singhal, Head - Privilege Banking for ICICI Bank. Ashish is an engineering graduate with Post graduation in Marketing with Finance. He has 18 years of experience across Automobile, BPO, Telecom and BFSI sector. Over the years he has worked in Sales, Marketing, Innovation, Retail Structured Finance, Telesales, channel Management, Data warehouse, Business Intelligence and Customer Analytic. As a business leader he believes in leveraging... Read More →

Advisory / Stream Hosts
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →
avatar for Ranjeet Nambiar

Ranjeet Nambiar

Director, Urja
Ranjeet Nambiar is an entrepreneur and Interactive Marketing Professional. He has over 20 years of experience in the advertising industry, including over 10 years in Interactive Marketing alone. Technology and marketing have always been his passion. He has immense experience working with clients in the Banking, Financial Services and other sectors helping them to explore, innovate and subsequently mainstream successful interactive marketing... Read More →


Wednesday January 22, 2014 11:15am - 11:45am
Stream:Email at Crystal 1

11:15am

How Real Time Does a Brand Need to Be, Anyway?
Limited Capacity seats available

Having the tenacity, creativity and corporate judgment to insert oneself into a cultural conversation that has nothing to do with your product was a bold move that suddenly everyone wanted to mimic. But it raises an important question about how marketers make use of the data, the social channels and the content marketing tools now available to them. Does a brand need or want to be in real-time conversation with the culture? Do you really need a “newsroom” that keeps you ever present on social platforms? Is rapid response even appropriate to every brand? What kind of team does it require?

Presenter/s or Panelists
avatar for Davdarshan Chakrabortty

Davdarshan Chakrabortty

Founder, Stong Koffee
In a career spanning more than 23 years Devdarshan Chakrabortyy has worked with leading advertising and public relations firms of the country such as Mudra, O&M and Perfect Relations. He has been a strategy adviser and consultant for PR and Marketing Communications, with numerous power brands and large corporates across sectors such as FMCG, retail, consumer durables, telecom, tourism, services and consulting, aviation and hospitality... Read More →

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed



Wednesday January 22, 2014 11:15am - 11:45am
Stream : PR at Crystal 4 Stream : PR at Crystal 4

11:15am

A Mobile Engagement Strategy From Start to Finish
Limited Capacity seats available

Most mobile projects have been about successfully transitioning a web experience to a mobile experience, but now we’re seeing innovation solutions which are not contingent on a single device. The context in which they are being used is critical; a single engaging customer experience might take place across multiple contexts and platforms. The challenges come from ensuring that an organization’s processes, technologies, and content have been redesigned to take advantage of the new ways to interact with users through the capabilities of their devices. Attendees will learn about: 1. How enterprise mobile strategy is evolving 2. Foundational initiatives to make existing services mobile 3. Transformative mobile initiatives to discover new ways of engaging customers 4. Understanding device, environmental and user contexts 5. Redesigning processes, technologies and content for mobile engagement

Presenter/s or Panelists
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →

Advisory / Stream Hosts
avatar for Venke Sharma

Venke Sharma

Star, Star TV
CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st century Fox. STAR is India's largest media entertainment company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel... Read More →


Wednesday January 22, 2014 11:15am - 11:45am
Stream:Mobile at Crystal 3

11:45am

Social and Email integration
Limited Capacity seats available

With over 50% of emails unique opens on the mobile & 50% higher open rates with video embedded in emails – understand the how’s and why’s

Also come and explore why combine Email & social in your marketing programs. Each are effective on their own – however their combined power can be explosive.

Same wine - new flavors new bottles! Email and Mobile: Email and Video - How do you leverage each with the other - Email and social


Presenter/s or Panelists
avatar for Michael Leander

Michael Leander

Michael Leander Company
Having experienced marketing, sales and management in many different cultures and in many different industries, I am passionate about ... | | - sharing knowledge (my own mostly) | - helping businesses enable and sustain growth | - better understand how to simplify complex marketing processes | - help businesses implement high performing marketing programs | - eradicate buzz words and convert the "B.S. People" from talkers to achievers... Read More →

Advisory / Stream Hosts
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →
avatar for Ranjeet Nambiar

Ranjeet Nambiar

Director, Urja
Ranjeet Nambiar is an entrepreneur and Interactive Marketing Professional. He has over 20 years of experience in the advertising industry, including over 10 years in Interactive Marketing alone. Technology and marketing have always been his passion. He has immense experience working with clients in the Banking, Financial Services and other sectors helping them to explore, innovate and subsequently mainstream successful interactive marketing... Read More →


Wednesday January 22, 2014 11:45am - 12:15am
Stream:Email at Crystal 1

11:45am

Connecting the Digital and Physical World via Mobile Measurement
Limited Capacity seats available

The future of marketing is evolving at a rapid pace. Mobile is playing an increasingly significant role, and marketers are increasingly held accountable for providing a measureable Return on Marketing Investment [ROMI]. ‘Big Data’ is now part of virtually every conversation, yet it’s not the ‘bigness’ of data that can have the greatest impact on marketing ROI, but how precise and actionable data insights can be. Tangible Key Performance Indicators (KPIs) are the new norm, but marketing efforts can be hard to link to actual consumer behaviors and actions. The ability to link these two through mobile devices and wireless networks is changing that. Mobile measurement connects people, places and things across digital and physical worlds, allowing marketers to understand not only what groups of people do, but to connect that with the context in which they do it and their response to what they engage with. Enhanced measurement and analytics capabilities have made the long-standing quest to understand true ROMI more possible than ever before. But while new models are developed every day, how many solutions really enable you to cancel out the noise and hear what your data is actually telling you? This presentation will showcase solutions for these tough questions: 1.What is my specific target audience based on actual observed behavior, so I can better predict the impact and effectiveness of my marketing investments up front? 2.Where does my target audience live, work, play, shop, browse, and how quickly can I optimize mid-flight? 3.What types of events does my target audience attend so I can validate the return and justify my sponsorship investment?

Presenter/s or Panelists
avatar for Viral Oza

Viral Oza

Director - Marketing, Nokia
Viral Oza, Director - Marketing, joined Nokia in Aug 2008. In this role, Viral is responsible for building the Nokia brand and driving marketing initiatives across consumer touchpoints for Nokia in India. An MBA from Narsee Monjee Institute, Viral brings with him over 17 yrs of experience with Unilever in India and overseas in Asia & his last assignment being Category Director, Skin Care for Africa, Middle East & Turkey. Viral was... Read More →

Advisory / Stream Hosts
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →
avatar for Venke Sharma

Venke Sharma

Star, Star TV
CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st century Fox. STAR is India's largest media entertainment company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel... Read More →


Wednesday January 22, 2014 11:45am - 12:15am
Stream:Mobile at Crystal 3

11:45am

Technologies that will transform social
Limited Capacity seats available

Presenter/s or Panelists
avatar for Julio Fernandez

Julio Fernandez

VP Search Marketing & Analytics, SocialShelfspace.com
Mr. Fernandez is a proven marketing leader that had the opportunity to grow with the industry. His work with traditional newspaper publishing in 1992 evolved to online newspapers in 1997. | | | | His eMarketing career with Oracle Corporation (2000 – 2008) thrived to managing seven-figure budgets for online advertising, global search optimization and management of social media accounts. | | | | Working for global PR & Advertising... Read More →

Advisory / Stream Hosts
avatar for Amit Madhan

Amit Madhan

eCommerce evangelist, Thomas Cook
Amit Madhan is the Chief Operating Officer – IT & eBusiness at Thomas Cook (India) Limited, India’s largest integrated travel services company.  He joined Thomas Cook in 2012 and is responsible for the diverse portfolio spanning IT Services, E-Commerce, Operations and Insurance. His passion for customer experience is driving him to change various processes and implement new systems to enable different businesses in the... Read More →
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →


Wednesday January 22, 2014 11:45am - 12:15pm
Stream:Social Strategy at Ebony 2

11:45am

PR integration: SEO, Content Generation and Social Media.
Limited Capacity seats available

In the digital marketing world, skills acquisition is as competitive as it has ever been with PR high on the list. With more brands publishing content and even competing with publications in their industry, the need for integrated marketing and PR functions within companies is a necessity. The question is, what is your company, large or small, doing about it?

In the digital environment, branding in many ways is a series of conversations that you can have with your prospects and customers (loyalists and irate). Within the marketing system, PR is best positioned and trained towards handling dynamic conversations (as opposed to static brand messages).

Learn how to
Integrate PR, SEO, Social and content under one roof so as to have an integrated approach towards these conversations.
Create content that is attuned towards conversations and use that across various digital touch points.
e.g One interview with our fundamental research head can be transformed into a piece for a ET, a q&a for a blog, a presentation on slideshare, a post for FB, a twitter contest before it meets its final resting place as a key word targeted article on our website.
Drive PR through the keyword approach and content is therefore suitably created keeping the digital landscape in mind.
multi-purposing any conversation and use it as the lens to focus content/PR/digital efforts.   

Learn how from real life case study of Kotak Securities using these techniques to map the customer life cyle to the external environment and to take decisions on media and tonality. Today this content in many ways becomes the brand tone and is central to the integrated marketing strategy.
Case Study Backgrounder: The brand conducted a research to understand the mind space of the consumer. Research gave insights into the lifecycle of the customer. Basis the lifecycle we divided the customer into different segments and the state of mind within each. it opened new insight into the keywords within each segment. Armed with the data the brand created an entire digital strategic plan encompassing PR, SEO, Social, OBM and Acquisition. Learn how to set up a series of experiments to help the brand ratify its understanding. How to design pages keeping these keywords in mind. Know how the brand could attract the right audience (SEO), give the right solution (content) and then pitch the right call to action (leads) to gain the most relevant results. Learn what type of Data to analyse for various metrics such as ranking, traffic, time spent, exit pages, lead rate, and lead efficiency amongst others. Find how each data point helps to fine tune the strategy further. Get a peek into the various experiments targeted towards gaining efficiencies in SEM, Display, FB, etc – across the digital spectrum.

Presenter/s or Panelists
avatar for Jaimit Doshi

Jaimit Doshi

Head of Marketing, Kotak Securities
Known to be a maverick, Jaimit Doshi heads the Marketing division at Kotak Securities. He has been with the Kotak Group for over 13 years, working across different business functions like sales, marketing, products and customer service. Jaimit’s marketing insights stem from  his 17 year experience in diverse sectors like FMCG, technology, entertainment, media and BFSI. He extends his vast knowledge by teaching in B schools on topics... Read More →

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed


Wednesday January 22, 2014 11:45am - 12:15pm
Stream : PR at Crystal 4 Stream : PR at Crystal 4

12:15pm

List Management and the Power of Opt-in
Limited Capacity seats available

Get in-depth insights into building, management, optimization and growth of lists! The rights and wrongs that can make significant difference to your email campaign

  • List management – moving inactives to active
  • List management – grow your lists, organically and inorganically
  • Important steps to avoid blacklists and email delivery problems
  • Why opt-in? No spam and the email marketing code of ethics
  • Death of affiliate, rise of partner promotions for acquiring new customers

Presenter/s or Panelists
avatar for Pavan Duggal

Pavan Duggal

President at Cyberlaws.Net #cyberlaw & Panel Member at Permanent Monitoring Panel for Information Security #mobilelaw, Cyberlaws.Net, Pavan Duggal Associates, Supreme Court of India
While a practicing Advocate, Supreme Court of India, Pavan Duggal has made an immense impact with an international reputation as an expert and authority on Cyberlaw and E-Commerce law. An internationally renowned expert and authority on Cyberlaw, Pavan has also the credit of having done pioneering work in the field of Convergence Law and Mobile Law. He heads of his Law Firm, Pavan Duggal Associates, which works actively in the fields of Cyberlaw... Read More →
avatar for Martin Nitsche

Martin Nitsche

Vice-President, DDV / DMA Germany
avatar for Asheesh Sabarwal

Asheesh Sabarwal

CMO, Pearson
Asheesh Sabarwal is Chief Marketing Officer and a part of the leadership team at Pearson India since July 2012.In his current capacity, Asheesh is responsible for developing & implementing Pearson India’s marketing strategy. He leads the Marketing function across Branding, Communication, Public Relations, Digital, CRM and analytics.  A strong believer in the power of partnerships, he plays a critical role in establishing and strengthening... Read More →

Advisory / Stream Hosts
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →
avatar for Ranjeet Nambiar

Ranjeet Nambiar

Director, Urja
Ranjeet Nambiar is an entrepreneur and Interactive Marketing Professional. He has over 20 years of experience in the advertising industry, including over 10 years in Interactive Marketing alone. Technology and marketing have always been his passion. He has immense experience working with clients in the Banking, Financial Services and other sectors helping them to explore, innovate and subsequently mainstream successful interactive marketing... Read More →


Wednesday January 22, 2014 12:15pm - 12:45pm
Stream:Email at Crystal 1

12:15pm

Social Media Listening – Beyond ORM
Limited Capacity seats available

Presenter/s or Panelists
avatar for Gautam Mehra

Gautam Mehra

VP - Social Media & Display, iProspect C2
Gautamm brings in 10 years of digital marketing experience. He lead multiple delivery teams at Pinstorm, Social Media & Search Marketing at Ignitee, before founding Ultraviolet Digital a full service digital agency. Gautamm has worked on brands like Incredible India, ICICI Prudential, Viacom 18 and Adlabs Imagica. Today, Gautamm is part of the Dentsu Aegis Network where he heads the Display & Social Media business for iProspect.

Advisory / Stream Hosts
avatar for Amit Madhan

Amit Madhan

eCommerce evangelist, Thomas Cook
Amit Madhan is the Chief Operating Officer – IT & eBusiness at Thomas Cook (India) Limited, India’s largest integrated travel services company.  He joined Thomas Cook in 2012 and is responsible for the diverse portfolio spanning IT Services, E-Commerce, Operations and Insurance. His passion for customer experience is driving him to change various processes and implement new systems to enable different businesses in the... Read More →
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →


Wednesday January 22, 2014 12:15pm - 12:45pm
Stream:Social Strategy at Ebony 2

12:15pm

The Power of Partnership, Social Listening, & PR
Limited Capacity seats available

In a landscape where one Super Bowl tweet can make a cookie relevant, brands have to move faster than ever to reach their consumers in unexpected ways.The session will share deep insights into the best practices of successful real-time-response initiatives in an oversaturated social marketplace.

Presenter/s or Panelists
avatar for Sudeep Narayan

Sudeep Narayan

Marketing & PR Director, Volvo Auto India
Marketing & PR Director with Volvo Auto India, Sudeep has successfully driven all Marketing Communication Campaigns in his very enriching 4 years with the company. He works very closely with the global teams on their brand development campaigns and is solely responsible for driving and streamlining all initiatives of Volvo Cars in India. He is responsible for successfully launching the XC60, S80 and S60 in India. He recently announced the... Read More →
avatar for Bipul Kiran Singh

Bipul Kiran Singh

Public Affairs Adviser
Bipul is a public affairs and strategic communications professional. He helps organizations’ to address policy/regulatory challenges and to manage stakeholder related issues. He began his career as an officer of the Government of India in the Ministry of Information & Broadcasting, but later shifted to the private sector public relations industry. Bipul was the Chief Executive Officer of Torque Communications, a communications consulting firm... Read More →

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed


Wednesday January 22, 2014 12:15pm - 12:45pm
Stream : PR at Crystal 4 Stream : PR at Crystal 4

12:15pm

How to Use Mobile Marketing & Social Media to Increase Sales and Enhance Your Brand
Limited Capacity seats available

Your customers are mobile and social, but is your company? Learn the secrets of how innovation leaders integrate mobile marketing and social media into their traditional advertising. You will take away new, easy-to-implement ideas on the key marketing initiatives you should implement at your company.
Attendees will learn: • How to craft a multi-channel marketing roadmap • Best practices via case studies & real-world examples • How to enhance career marketability inside & outside of your company 

Presenter/s or Panelists
avatar for Michael Leander

Michael Leander

Michael Leander Company
Having experienced marketing, sales and management in many different cultures and in many different industries, I am passionate about ... | | - sharing knowledge (my own mostly) | - helping businesses enable and sustain growth | - better understand how to simplify complex marketing processes | - help businesses implement high performing marketing programs | - eradicate buzz words and convert the "B.S. People" from talkers to achievers... Read More →

Advisory / Stream Hosts
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →
avatar for Venke Sharma

Venke Sharma

Star, Star TV
CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st century Fox. STAR is India's largest media entertainment company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel... Read More →


Wednesday January 22, 2014 12:15pm - 12:45pm
Stream:Mobile at Crystal 3

1:00pm

Networking Lunch
Limited Capacity seats available

Wednesday January 22, 2014 1:00pm - 2:00pm
Stream:Networking at Pre Function

2:15pm

Technologies in Email Marketing
Limited Capacity seats available

Today’s marketing tactics are all powered by different technologies—email programs, content management systems, third-party media servers, keyword and competitive research tools, marketing automation systems, social listening platforms, analytics APIs. Often times, IT department selects –Marketing then inherits the selected technology and is left to fend for themselves.

Fact is Digital marketing does not happen without technology.

A marketer must not only understand disparate technology systems but know how they work, integrate with their organization’s systems (and each other), how they will fulfill their marketing needs, how they can be optimized and how they can run and measure campaigns successfully with them.

And then there is the small giant – the mobile. Come and hear experts unravel and ‘de-tech’ myths and facts!

  • In-house, onsite or online (cloud): how to deploy
  • Mobile email marketing, how to win the battle of the screens

Presenter/s or Panelists
avatar for Praful Poddar

Praful Poddar

Director Product Manager, Snapdeal.com

Advisory / Stream Hosts
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →
avatar for Ranjeet Nambiar

Ranjeet Nambiar

Director, Urja
Ranjeet Nambiar is an entrepreneur and Interactive Marketing Professional. He has over 20 years of experience in the advertising industry, including over 10 years in Interactive Marketing alone. Technology and marketing have always been his passion. He has immense experience working with clients in the Banking, Financial Services and other sectors helping them to explore, innovate and subsequently mainstream successful interactive marketing... Read More →


Wednesday January 22, 2014 2:15pm - 2:45pm
Stream:Email at Crystal 1

2:15pm

Is PR Social or Is Social PR? The Medium vs. the Message
Limited Capacity seats available

The social dialogue marketing model has changed the PR landscape dramatically. Gone are the days of pitching a message to a small group of journalists for broadcasting. With anyone able to create, modify and amplify messages within a community, the social media landscape offers the modern PR professional huge opportunities — and pitfalls. In this session, you'll explore the convergence of PR and social media. Is social media part of PR? Is PR part of social media? Social listening as a driver of sound PR strategy. Social media and business communication.

Presenter/s or Panelists
avatar for Hemant Mohajkar

Hemant Mohajkar

Account Director, Adfactors PR
Hemant has been instrumental in founding the specialized social media practice at India’s largest PR firm Adfactors PR in 2009. He has worked in diverse roles such as new business, public relations, media research, social media, digital advertising, digital product development amongst others with the consultancy. In the last five years, he has worked with over 160 unique brands for the social media, online reputation and influencer... Read More →

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed


Wednesday January 22, 2014 2:15pm - 2:45pm
Stream : PR at Crystal 4 Stream : PR at Crystal 4

2:15pm

Mobile App vs. The Mobile Web? How Do You Decide?
Limited Capacity seats available

For many companies, mobile apps are the fastest growing part of their business and deserve and entirely new strategy apart from desktop development. This session will discuss the differences in user behavior on mobile versus desktop and how this affects brand marketers’ approach to engaging with customers. Attendees will learn - how to engage with mobile customers in an ad campaign by building in mobile-specific features to the company’s web page, with the understanding that the future of mobile advertising lies in “native” content marketing.

Presenter/s or Panelists
avatar for Sharat Dhall

Sharat Dhall

President, Yatra
Sharat Dhall is President, Yatra Online Ltd, India’s leading online travel company. Prior to joining Yatra, Sharat has been Managing Director of leading online travel ventures – TripAdvisor and Expedia and was also the Vice President – ecommerce at Indiatimes.com. In the early part of his career Sharat headed Project Shakti, an unconventional distribution and marketing channel to reach rural India leveraging Self Help Groups... Read More →

Advisory / Stream Hosts
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →
avatar for Venke Sharma

Venke Sharma

Star, Star TV
CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st century Fox. STAR is India's largest media entertainment company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel... Read More →


Wednesday January 22, 2014 2:15pm - 2:45pm
Stream:Mobile at Crystal 3

2:15pm

Revolutionising CSR through Social Media
Limited Capacity seats available

Presenter/s or Panelists
avatar for Kshitij Jain

Kshitij Jain

Vice President – Marketing, Aviva Life Insurance Company Ltd.
Kshitij has been associated with the world of brand building for over 13 years. He has been with Aviva since August 2011 and is responsible for Brand & Media Strategy, Digital Marketing, Customer Engagement, Research and Channel Marketing. Over the past 2 years the Aviva brand has consolidated its leadership in the ‘child plans’ space with a category leading social media engagement strategy, a national consumer outreach program... Read More →
avatar for Anita Bala Sharad

Anita Bala Sharad

General Manager, CRY
A BSc Electronics graduate, Anita joined CRY in 2007 as General Manager, Resource Mobilisation - North and East. After 14 years of experience in Marketing and Communications, working on brands and services of national and international repute in companies like Contract Advertising, Euro RSCG, Parry Nutraceuticals and JWT, moving to CRY was a conscious decision. She felt she could make a difference, contribute and put her vast experience in the... Read More →

Advisory / Stream Hosts
avatar for Amit Madhan

Amit Madhan

eCommerce evangelist, Thomas Cook
Amit Madhan is the Chief Operating Officer – IT & eBusiness at Thomas Cook (India) Limited, India’s largest integrated travel services company.  He joined Thomas Cook in 2012 and is responsible for the diverse portfolio spanning IT Services, E-Commerce, Operations and Insurance. His passion for customer experience is driving him to change various processes and implement new systems to enable different businesses in the... Read More →
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →


Wednesday January 22, 2014 2:15pm - 3:00pm
Stream:Social Strategy at Ebony 2

2:45pm

Analytics for Email marketing
Limited Capacity seats available

A report with merely Open, Click-through Rates, and the like does not constitute ‘analytics’. These metrics only provide a picture of tactical results, not any sort of longitudinal story.

Analytics in email is the process of looking at all available data, to test or prove a hypotheses or theory, or to uncover some other previously unknown insight about your customers and optimize the email marketing efforts.

  • Ways to gather, analyze and utilize demographic and behavioral data
  • Email analytics and two way integration with CRM

Presenter/s or Panelists
avatar for Subrat Pani

Subrat Pani

Co-Founder & Director, One Assist, Jury Member : CMO Choice Awards
Deep understanding of Retail Banking business and P&L drivers. | Leading large teams on a shared vision. | Customer insighting to create innovative products, services & engagement programs | Payment industry change driver | Mentoring, coaching, problem solving

Advisory / Stream Hosts
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →
avatar for Ranjeet Nambiar

Ranjeet Nambiar

Director, Urja
Ranjeet Nambiar is an entrepreneur and Interactive Marketing Professional. He has over 20 years of experience in the advertising industry, including over 10 years in Interactive Marketing alone. Technology and marketing have always been his passion. He has immense experience working with clients in the Banking, Financial Services and other sectors helping them to explore, innovate and subsequently mainstream successful interactive marketing... Read More →


Wednesday January 22, 2014 2:45pm - 3:15pm
Stream:Email at Crystal 1

2:45pm

Content Marketing: Socialize Your Content and Reshape the Role of PR
Limited Capacity seats available

Learn how to tap into the growing power of content marketing and how creating and distributing content via social channels is turning brands into media companies and PR professionals into chief information officers. Content marketing has transformed traditional notions of public and media relations, as content-hungry audiences are less interested in the source of content as they are in the quality and utility of the content. This session will show PR pros how to use the power of story, all their content assets, collaborate across department lines and expand the notion of “PR” to encompass (meaningful) content creation and distribution. "You'll learn how to:
Think like a publisher and media producer Apply storytelling concepts and high editorial standards to the creation of text and visual content Be your own editor and decide when there is real value to the content you’re sharing Socialize your content to extend its reach Create credible content that will be found by search engines Attract and retain customers with your brand’s unique content Use measurement tactics to determine what's working and what's not working in your content strategy"

Presenter/s or Panelists
avatar for Nikhil Rungta

Nikhil Rungta

Nikhil is a business-builder, start-up survivor, digital media evangelist and a passionate storyteller. The past 18-years have taken him on an amazing adventure where he has built brands, painted visions and inspire and coached great teams.  He is currently working with Yebhi.com as their Chief Business Officer.Prior to Yebhi, he was the CMO of Google India taking care of products like Youtube, Chrome, Android and Google Plus.Nikhil's... Read More →

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed


Wednesday January 22, 2014 2:45pm - 3:15pm
Stream : PR at Crystal 4 Stream : PR at Crystal 4

2:45pm

Mobile marketing: Connecting with your audience on the move
Limited Capacity seats available

Imagine having a computing chip in your toothbrush to count the number of strokes you’ve racked up so it can alert you when you need a new toothbrush. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes. This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. Mobile marketing is bringing consumers and marketers closer to that dream.

Presenter/s or Panelists
VW

Valerie Wagoner

CEO & Founder, ZipDial
http://twitter.com/valwagoner

Advisory / Stream Hosts
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →
avatar for Venke Sharma

Venke Sharma

Star, Star TV
CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st century Fox. STAR is India's largest media entertainment company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel... Read More →


Wednesday January 22, 2014 2:45pm - 3:15pm
Stream:Mobile at Crystal 3

3:00pm

Building your digital brand using social media
Limited Capacity seats available

Social media is no longer just the place where your kids are spending all their time - it is how the world communicates, shares and connects. It's where discussions take place, opinions are formed, and loyalties are cemented or lost. This makes it an incredible platform to reach consumers directly where they live and play, and one that can no longer be ignored. But in order to meaningfully participate in this medium, brands must first build a digital identity that is not only worth following, but inspires respect and trust. In this session, Malini Agarwal a.k.a MissMalini will share some of the strategies that have helped her become one of India's leading social media influencers, including what brands must consider and commit to while trying to build their own successful digital identities. Key Takeaways: 1) Your digital presence is an integral part of your overall brand identity - it is not just another marketing channel. 2) Every platform has its own strengths and benefits that require specialized skills and and strategies. 3) Social Media is intensely personal; act like a human, not like a brand. 4) Stop obsessing over ROI. That's not how relationships are formed! 5) Building a trusted digital identity hard work and requires a real commitment. Are you ready?

Presenter/s or Panelists
avatar for Malini Agarwal

Malini Agarwal

Founder & Blogger-In-Chief, MissMalini Publishing Pvt. Ltd.
Malini Agarwal, is Founder and Blogger-in-Chief of MissMalini.com, India's leading celebrity lifestyle and entertainment blog. A fixture in Mumbai's entertainment scene for over 10 years, MissMalini is a regular feature in India's top fashion publications. She was previously a radio DJ and co-host of a popular style-centric television show and her website is the destination of choice for the latest celebrity news, fashion trends and styling... Read More →

Advisory / Stream Hosts
avatar for Amit Madhan

Amit Madhan

eCommerce evangelist, Thomas Cook
Amit Madhan is the Chief Operating Officer – IT & eBusiness at Thomas Cook (India) Limited, India’s largest integrated travel services company.  He joined Thomas Cook in 2012 and is responsible for the diverse portfolio spanning IT Services, E-Commerce, Operations and Insurance. His passion for customer experience is driving him to change various processes and implement new systems to enable different businesses in the... Read More →
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →


Wednesday January 22, 2014 3:00pm - 3:45pm
Stream:Social Strategy at Ebony 2

3:15pm

Why is Email a critical part of the marketer’s toolkit
Limited Capacity seats available

Consider this - Email conversion rates to purchase are estimated to be at least 3x as high as social media conversion rates, with average order values estimated to be 17% higher via email than social media! You don't want to be left behind in the race; do you? So get some interesting facts and to-do & from the experts ; practitioners.

Presenter/s or Panelists
avatar for Ashish Bhatnagar

Ashish Bhatnagar

CTO, Make my Trip
Ashish Bhatnagar is the Co-Founder and Chief Technology Officer at | mydala.com. Ashish is responsible for mydala’s robust technology roadmap,  | architecture and scalability and is a core team member in defining the overall  | vision and strategy for the business. | He has over fourteen years of experience in designing and building complex  | applications especially in the field of internet technology and was... Read More →
avatar for Sandeep Komravelly

Sandeep Komravelly

VIce- President, Snapdeal
avatar for Robin Samuel

Robin Samuel

Senior Manager - Marketing, NIIT
avatar for Deepali Tamhane

Deepali Tamhane

Senior Director - CRM, Flipkart.com

Advisory / Stream Hosts
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →
avatar for Ranjeet Nambiar

Ranjeet Nambiar

Director, Urja
Ranjeet Nambiar is an entrepreneur and Interactive Marketing Professional. He has over 20 years of experience in the advertising industry, including over 10 years in Interactive Marketing alone. Technology and marketing have always been his passion. He has immense experience working with clients in the Banking, Financial Services and other sectors helping them to explore, innovate and subsequently mainstream successful interactive marketing... Read More →


Wednesday January 22, 2014 3:15pm - 3:45pm
Stream:Email at Crystal 1

3:15pm

The End of the Campaign: Can Your Brand Learn To Pivot, Iterate And Optimize?
Limited Capacity seats available

But the days of the big brand idea, annual master plan and leisurely TV spot shoots may be over as data and the lure of optimization change the fundamentals. A customer-centric approach to brand relationships requires not only always-on feedback loops but infrastructures designed to change course, iterate a campaign, and evolve with feedback. How is the data feed changing the role and nature of messaging? Can the analytics team really talk with the creative, and will the creatives listen? How do you build campaigns from the start that accommodate inevitable iteration and change? The session will discuss how real time, data driven marketing may turn our attention from the one “big idea” to a series of little but more effective and better targeted ones. In the process, this new sensibility could change the relationship between agency and client as well.

Presenter/s or Panelists
avatar for Rachana Chowdhary

Rachana Chowdhary

Founder Director, MVW Network International Pvt. Ltd
Rachana Chowdhary is currently Founder Director, MediaValueWorks. Incorporated as MVW Network International Pvt. Ltd., headquartered in Mumbai, MediaValueWorks is India’s first cloud-based PR platform helping Companies to Communicate Globally. | | Mumbai based Rachana Chowdhary is backed by over 18 years of widespread experience, dominating in the space of Brand News Led Communications to Media. Before setting up MediaValueWorks, Rachana... Read More →
avatar for Pranab Punj

Pranab Punj

Director- Digital Media, Viacom18
Pranab is a senior marketing professional with 11+ Years experience across Digital Media & Entertainment industry in the Asia Pacific market. He has held senior level positions in Brand management, Product & General management, across top MNC’s & Indian conglomerates. Pranab currently is a part of Viacom 18 Digital Media Division. The division is responsible for creating and monetizing Digital assets across Viacom18’s portfolio of brands... Read More →
avatar for Balaji Viswanath

Balaji Viswanath

Director Marketing, American Express
Strategic Marketing and General Management executive with 13 years experience in the Financial Services, Internet and Wireless space. Proven track record of delivering transformational strategy and results in areas including Digital Strategy, Product & Portfolio Management, Customer Acquisition & Loyalty Marketing, Brand & Product Marketing and Partner Management.

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed


Wednesday January 22, 2014 3:15pm - 3:45pm
Stream : PR at Crystal 4 Stream : PR at Crystal 4

3:15pm

Understanding the Opportunities of Mobile
Limited Capacity seats available

Mobility is changing the way consumers live their lives in a fundamental way. Smartphones and tablets are ubiquitous in our culture but importantly, the effects of these new devices and instant connectivity vary by geography, socio-economics and culture. The session talk about how media companies and advertisers can better understand the nuance and opportunity in this incredible time in our history.

Presenter/s or Panelists
avatar for Jyotsna Makkar

Jyotsna Makkar

CMO, Microsoft
Jyotsna leads the Central Marketing Organization at Microsoft India supporting the  | consumer and commercial businesses across Microsoft's portfolio of devices and  | services.  She leads Marketing Communications, Digital Marketing, Business Analytics and Events capabilities and teams to drive Integrated Marketing for Windows, Office, Microsoft  | Azure, Windows Server, System Center, SQL Server and Dynamics.  Her work... Read More →
avatar for Karthi		 Marshan

Karthi Marshan

Sr. EVP & Head – Group Marketing, Kotak
Karthi Marshan heads marketing for the Kotak Mahindra Group, India's fourth largest private sector bank and BFSI conglomerate. In his role at Kotak, Karthi oversees marketing efforts across all the verticals that Kotak is present in, including insurance, banking, brokerage, asset management et al. Previously, Karthi has headed marketing at IDBI Bank, and co-founded Sharekhan, one of India's leading retail brokerage firms. Karthi started his... Read More →
avatar for Vishal Nongbet

Vishal Nongbet

Business Head - India, InMobi
Vishal heads InMobi's India business since early 2012, where he plays an important role in identifying new business opportunities and further expanding InMobi's operations in India. An IIM Ahmedabad alumnus, he has over 14 years of varied experience across lifestyle products, largely in the fields of Consumer Goods and Media & Entertainment. Prior to InMobi, he has worked in Marketing roles across companies like the Times of India, Webaroo... Read More →

Advisory / Stream Hosts
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →
avatar for Venke Sharma

Venke Sharma

Star, Star TV
CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st century Fox. STAR is India's largest media entertainment company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel... Read More →


Wednesday January 22, 2014 3:15pm - 3:45pm
Stream:Mobile at Crystal 3

4:00pm

Networking Hi tea Evening
Limited Capacity seats available

Wednesday January 22, 2014 4:00pm - 4:30pm
Stream:Networking at Pre Function

4:30pm

Opening Keynote: The Power of Integrated Campaigns
Limited Capacity seats available

The MD of Harley-Davidson India shares their approach to developing integrated campaigns that impact a broad set of stakeholders through different activities and channels, while creating maximum leverage for the investment.

Presenter/s or Panelists
avatar for Anoop Prakash

Anoop Prakash

Managing Director, Harley Davidson India
Anoop Prakash is the Managing Director for Harley-Davidson India, where he led the brand’s entry into India in 2009. He is responsible for all sales, business development and marketing activity for motorcycles, parts and accessories, and general merchandise, and oversight of sourcing and plant operations. | | Prior to taking responsibility for Harley-Davidson India, Anoop served as a Senior Executive Service appointee in the... Read More →

Advisory / Stream Hosts
avatar for Vatsal Asher

Vatsal Asher

Director & CEO, DMAi
Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works... Read More →


Wednesday January 22, 2014 4:30pm - 5:15pm
Stream:Keynote at Crystal Grand

5:30pm

Approach to Digital and Brand Building through Digital
Limited Capacity seats available

It is not about Digital Marketing Anymore. Digital is the age we are living in. Digital today plays the role of a multiplier and a catalyst across all functions and verticals of the organization. Digital is going way beyond customer acquisition; it can now help in Brand Communication, Information dissemination, cross selling and also understanding consumer trends.



 The challenge is that one cannot approach Digital the way we have approached the non-digital world in the past. This session explores what this approach must be….


  1. Questions that will be answered through this master class

  2. What the approach to Digital must be different?

  3. Key Tenets of this approac

  4. How to implement this approach one step at a time

  5. Is Brand Building possible through Digital ?

  6. Why this approach must also be different from the conventional media approach

  7. Key Tenets of Brand Building through Digital






Presenter/s or Panelists
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →

Speaker
avatar for Julio Fernandez

Julio Fernandez

VP Search Marketing & Analytics, SocialShelfspace.com
Mr. Fernandez is a proven marketing leader that had the opportunity to grow with the industry. His work with traditional newspaper publishing in 1992 evolved to online newspapers in 1997. | | | | His eMarketing career with Oracle Corporation (2000 – 2008) thrived to managing seven-figure budgets for online advertising, global search optimization and management of social media accounts. | | | | Working for global PR & Advertising... Read More →


Wednesday January 22, 2014 5:30pm - 7:00pm
Stream:Live Certification at Ebony 2
 
Thursday, January 23
 

TBA

Personal Branding
Limited Capacity seats available

Admission by Invite
For details contact - Shelly Singh at secretary@dmai.co

Presenter/s or Panelists
avatar for Tanvi Bhatt

Tanvi Bhatt

Founder and Managing Director, Panache
As the Pioneer of Personal Branding in India, Tanvi empowers Leaders to become Thought Leaders; Thought Leaders to become ICONS. Tanvi is India’s Leading Personal Brand Strategist and the founder and Managing Director of Panache-India's Premier Personal Branding Company. | | | | Tanvi is recognized as the ‘Personal Branding Expert’ for the CXOs by The Economic Times Corporate Dossier, where she writes on all things personal branding... Read More →

Thursday January 23, 2014 TBA
Stream:Live Certification at Ebony 3

10:00am

Keynote: Global Trends & Forecast
Limited Capacity seats available

Presenter/s or Panelists
avatar for Jodie Sangster

Jodie Sangster

CEO, ADMA,
Jodie Sangster was appointed CEO for Australia's foremost marketing association on July 1, 2011 after relocating from the Direct Marketing Association in New York. Originally from the UK, Jodie worked with the UK Direct Marketing Association having responsibility for both UK and European regulatory affairs. She moved to Australia in 2001 as ADMA's Director - Legal & Regulatory Affairs, playing a pivotal role in the development of key... Read More →

Advisory / Stream Hosts
avatar for Vatsal Asher

Vatsal Asher

Director & CEO, DMAi
Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works... Read More →


Thursday January 23, 2014 10:00am - 10:45am
Stream:Keynote at Crystal Grand

10:30am

THE MODERN CXO: SUCCESS VIA DATA-DRIVEN DECISIONS
Limited Capacity seats available

In a world where change is the only constant, do “gut” decisions that are based on past experiences under different circumstances give us the best outcomes? Or is there a role for big data to help guide us? Attendees will get a front row seat to see how LinkedIn, one of the hottest & most successful companies on Wall Street, is leveraging a more analytical and data driven approach to build a more nimble and successful organization (including sharing screenshots from real tools we have live). Key qs. answered in this session: 1. Is data-driven decision-making really feasible? 2. What are the key pillars to enable data-driven decisions? 3. What is the role of the modern CXO in driving corporate performance and enabling these key pillars?

Presenter/s or Panelists
avatar for Nishant Rao

Nishant Rao

Country Manager, LinkedIn India

Advisory / Stream Hosts
avatar for Vatsal Asher

Vatsal Asher

Director & CEO, DMAi
Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works... Read More →


Thursday January 23, 2014 10:30am - 11:00am
Stream:Keynote at Crystal Grand

10:45am

Networking Tea Break & Snacks
Limited Capacity seats available

Thursday January 23, 2014 10:45am - 11:15am
Stream:Networking at Pre Function

11:15am

How to Develop a Successful Omnichannel Data Integration Strategy to get a Single A View of the Digital Customer
Limited Capacity seats available

The milestone for the retail industry is the same as it has always been - aggregating data from multiple platforms. The variety has become more complicated and the challenge of data integration is even bigger. There are many strategies available but the industry still struggles to create a holistic and single view of data and most importantly, of the customer. This session will give you the strategies and practical tools to integrate data generated from the omnichannel and external sources to better understand customers needs, trends and better predict successful outcomes. Learn through practical activities, Q&A, group discussions and visualization: • Key components you need in your integration plan to ensure alignment to your key business goals • How to create a storage capacity that can grow with your data aggregation plan without breaking the budget • How to maximize compute power on a budget for an increased analysis speed capability • Key considerations before embarking on social media aggregation

Presenter/s or Panelists
avatar for Akshat Chawla

Akshat Chawla

Director, Business Development (APJ Mobility), SAP

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 11:15am - 11:45am
Stream:Marketing for Retail at Crystal 4

11:15am

Transforming the unorganized retail with SAP Ganges- Business Network for Retail
Limited Capacity seats available

Just the top 12 FMCGs in India do a business of >$33Bn. But 94% of all FMCG sales happens through a last mile of 9Mn+ unorganized retail stores, in a supply chain wrought by inefficiencies due to lack of proper information. - What if the top 1 Million of these 9 Million stores share their real time sales information through a business network? - What if it creates a new retail eco-system for the emerging economies, one that will not disrupt but will benefit all of its existing players? - What if this small-scale empowerment contributes to overall economic impact? Key Take-away: Understand how Ganges provides this last-mile-connectivity to the remotest retailers for consumer products companies, while improving the under-optimized supply chains, and boosting their marketing & advertisement spends effectiveness. With the aid and extended reach provided by the PoS devices of SAP Ganges, INR 1.9 trillion worth of government subsidies, can prospectively reach the beneficiaries effectively across India.

Presenter/s or Panelists
avatar for Abhijit De

Abhijit De

Vice President & Initiative lead, SAP Ganges, SAP

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 11:15am - 11:45am
Stream:Marketing for Retail at Crystal 4

11:15am

The 'New World' of Marketing: Social Media, Radical Transparency and the Emergence of the Social Brand
Limited Capacity seats available

As the Internet keeps on shortening the distance between companies and their stakeholders, brand strategy, marketing and communications professionals are facing an ever-growing number of possibilities for engagement. Constantly emerging new campaign ideas and tools, particularly in social media, can be difficult to follow. To help you keep up with the latest and freshest opportunities, this session explores the 'new world' of marketing and the emergence of the social brand.

Presenter/s or Panelists
avatar for Tushar Vyas

Tushar Vyas

Managing Partner-South Asia, GroupM
Tushar is part of GroupM South Asia ExCo and leading digital  | media practise for GroupM South Asia. Tushar is also responsible  | for investment and corporate business development. | Tushar had launched Digital Media business unit (Interaction) for  | GroupM India and build up to 300+ member team and expanded  | services in areas like Content, search & programmatic buying  |  , mobile, digital activation... Read More →

Advisory / Stream Hosts
avatar for Deepali Naair

Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company - Marico as Marketing Manager for Saffola and Mediker. Before joining L&T Insurance, her last assignment was with HSBC Global Asset Management India as Vice... Read More →
avatar for Pallavi Singh

Pallavi Singh

Director - Marketing, Harley-Davidson India


Thursday January 23, 2014 11:15am - 11:45am
Stream: Brand Marketing at Crystal 3

11:15am

product development and pricing using analytics
Limited Capacity seats available

Presenter/s or Panelists
avatar for Yashish Dahiya

Yashish Dahiya

Co-Founder & CEO, PolicyBazaar

Advisory / Stream Hosts
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry sectors including banks, insurance, eCommerce, AMCs and public sector across multiple geographies including US, UK, Europe, Malaysia, India & Canada... Read More →
avatar for Gunjan Ghai

Gunjan Ghai

CMO, Tata AIG
Gunjan is the Vice President – Marketing & E-Commerce at Tata AIG General Insurance Company Limited and brings with him diverse experience from various industries ranging from consumer goods, Insurance, Banking, IT & E-Commerce. In his current role, Gunjan looks after Marketing Communications, Corporate Communications, E-commerce and Direct Marketing for the Company. He started his career in 1998 at Asian Paints Ltd and has... Read More →


Thursday January 23, 2014 11:15am - 11:45am
Stream:Big Data at Crystal 1

11:15am

Advanced SEO Techniques for Deeper Customer Engagement
Limited Capacity seats available

You've mastered the basics of search engine optimization and have successfully implemented key search strategies to engage consumers with your brand. Now it's time to take it a step further. This session walks you through new developments in search science and shows you how to keep the customer first while driving engagement for your brand. "Key learnings will include: - Curating search-based insights to build both persuasive and pervasive search architecture - What matters to Google now - and how to balance that with what your customer wants - Winning search with compelling content"

Presenter/s or Panelists
avatar for Piyush Bhargav

Piyush Bhargav

Vice President - Product Management and Digital Marketing, TV18 Home Shopping Network Ltd
Passionate about e-commerce , buys and sells himself and loves to buy products at great deals. Loves technology and reading political blogs . Piyush started off as an entrepreneur 12 years back when he bootstrapped a music e-tailing venture in India. After earning his stripes in entrepreneurship through this experience, he set up and grew an e-commerce enabled content website for Raymond’s, one of the large business conglomerates in... Read More →

Advisory / Stream Hosts
avatar for Anshul Punhani

Anshul Punhani

CMO (Head of Marketing) : India, Middle East & South East Asia, Monster, Stream Host : Data and Performance Marketing Conference
Anshul Punhani is a thorough bred marketing professional with about 16 years of work experience in the New Age Consumer and Technology Marketing Space – Ecommerce, DotCom, IT, Telecom and Consumer Durables & Electronics. Having worked with the best of Global Organizations – Microsoft Corporation, Monster.com, Sony Ericsson, Samsung Electronics, J Walter Thompson and UPS, he has ample exposure and contributions in Local... Read More →
avatar for Navneet Kaushal

Navneet Kaushal

CEO, Page Traffic, Stream Host : Data and Performance Marketing Conference
Navneet Kaushal is the founder and CEO of PageTraffic, a top ranked Digital Search Marketing Company founded in 2002. He also works as an advisor and consultant with many large companies. Navneet is a trusted authority in the search engine marketing industry. He helps value-conscious businesses build site traffic, increase the user base, and boost web sales and bolster customer satisfaction.  Navneet’s expertise has established... Read More →


Thursday January 23, 2014 11:15am - 11:45am
Stream:Web & SEO at Crystal 5

11:15am

Great Expectations: What does the CEO Want from his CMO ?
Limited Capacity seats available

n the new world order, the viewpoint from the corner office requires the CMO to be a business strategist, a consistent innovator, a customer advocate, a data analyst, a social media maverick and motivator-in-chief - all rolled into one neat package! This session will feature a CEO, a marketing leader and a seasoned HR practitioner discussing the role of New CMO. Jodie Sangster will moderate.

Presenter/s or Panelists
avatar for Alok Bharadwaj

Alok Bharadwaj

Executive Vice President, Canon India
Dr.Alok Bharadwaj is Executive Vice President, Canon India. Under his leadership, Canon registered a record breaking expansion of 20 times in 12 years to emerge as a strong imaging industry leader in India.Alok is a well known face of the industry & has garnered high recognition & respect. He has been listed in top 100 global influencers by ventureoutsource.com in 2012. He was conferred honorary doctorate in 2011 to signify his leadership and... Read More →
avatar for Pallavi Kathuria

Pallavi Kathuria

Egon Zehnder
Pallavi Kathuria, is a core member of the technology and the telecom practice at Egon Zehnder in India. She serves Indian and global technology and telecom organizations across the value chain including IT/ IT-enabled products and services, software, BPO, offshore development, delivery and the internet/digital segment. Pallavi co-leads the firm’s Diversity and Inclusion Team in India and is active in the CMO, HR and Services Practice. She is... Read More →
avatar for Anoop Prakash

Anoop Prakash

Managing Director, Harley Davidson India
Anoop Prakash is the Managing Director for Harley-Davidson India, where he led the brand’s entry into India in 2009. He is responsible for all sales, business development and marketing activity for motorcycles, parts and accessories, and general merchandise, and oversight of sourcing and plant operations. | | Prior to taking responsibility for Harley-Davidson India, Anoop served as a Senior Executive Service appointee in the... Read More →
avatar for Jodie Sangster

Jodie Sangster

CEO, ADMA,
Jodie Sangster was appointed CEO for Australia's foremost marketing association on July 1, 2011 after relocating from the Direct Marketing Association in New York. Originally from the UK, Jodie worked with the UK Direct Marketing Association having responsibility for both UK and European regulatory affairs. She moved to Australia in 2001 as ADMA's Director - Legal & Regulatory Affairs, playing a pivotal role in the development of key... Read More →

Advisory / Stream Hosts
avatar for Rajesh  Kumar

Rajesh Kumar

Head of Marketing, SAP Indian Subcontinent
Rajesh Kumar is the Head of Marketing for SAP in the India Subcontinent, where he holds the overall Responsibility for Brand stewardship, corporate communications, Go-to-market strategy & execution across Industry and Solutions in Enterprise, Govt. and SME segments in India , Srilanka and Bangladesh markets. His charter is to build and sustain SAP's leadership as the business software provider of choice for customers ranging from... Read More →
avatar for Vasantha V Kumar

Vasantha V Kumar

CMO, IBM
Vasanth is currently responsible for managing the entire IBM Marketing & Communication function in India South Asia in addition to his role as the Brand & Communication Leader. As the Brand & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Brand Systems, Digital Marketing, External Relations, Workforce Enablement and Field Enablement supporting the domestic... Read More →


Thursday January 23, 2014 11:15am - 12:00pm
Stream: Strategic Summit at Crystal 2

11:45am

How to Effectively Identify, Profile and Track Customers’ Shopping Behavior, to Build A Better, More Customized Shopping Experience
Limited Capacity seats available

• Collecting data from point of sales systems & customer loyalty programs to better understand who your shopper is and what drives their behaviour. • Collecting location tracking data – where people go, what they see and what drives their attention to understand what drives product touch and purchase • Collecting visual crowding conditions data - how does crowding affect the store experience?

Presenter/s or Panelists
SS

Shailesh Solkar

Head-Merchandising, Trent Ltd
avatar for Uma Talreja

Uma Talreja

Head Marketing, Tata Trent

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 11:45am - 12:15pm
Stream:Marketing for Retail at Crystal 4

11:45am

Brand building: Success of a loyalty rewards program
Limited Capacity seats available

Loyalty programs in Retail are a norm. The challenging part is to align them to become one of the most successful tools of building your Brand. Also of importance are the channels of marketing a loyalty program. Atelier’s Noir card loyalty program goes beyond the Point of Sale counters and is marketed through collaborations, one of the most important channels of accessing the potential customer. Selecting the right customer for the loyalty program is as important as selecting the right product for your store. The success of the loyalty program is directly proportional to striking a chord with the right consumer. An impressive loyalty rewards program offered to a consumer with wrong demographics will hardly reap rewards for the brand. Atelier’s loyalty rewards program has been devised in categories to address the right customer. And yes, features of the Loyalty rewards program have a role too. Making a Loyalty program which goes beyond numbers, discounts and cash points to offer customer a unique experience has its own calling. Eg. Entitling every Atelier Noir Card member with a complimentary space consultation service.

Presenter/s or Panelists
avatar for Roheena Nagpal

Roheena Nagpal

Director, Atelier
Roheena Nagpal is the Director at Atelier Retail Pvt. Ltd and Lorange Design & Retail Pvt. Ltd. | | A design entrepreneur, she is the business architect at both the brands Atelier & L’Orange. Her experience in interior design spans over a period of 15 years styling homes and retail spaces. Atelier by Roheena Nagpal, a luxury home décor boutique in Pune features bespoke furniture designed by her. As a regular columnist for... Read More →

Advisory / Stream Hosts
avatar for Deepali Naair

Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company - Marico as Marketing Manager for Saffola and Mediker. Before joining L&T Insurance, her last assignment was with HSBC Global Asset Management India as Vice... Read More →
avatar for Pallavi Singh

Pallavi Singh

Director - Marketing, Harley-Davidson India


Thursday January 23, 2014 11:45am - 12:15pm
Stream: Brand Marketing at Crystal 3

11:45am

Importance of Data & analytics for a CMO
Limited Capacity seats available

Experience a Hands on Session on how a CMO can take advantage of the data to tell a story in a compelling and intuitive way. How data can become an integral part of the day to day activities of a Chief marketing Officer in an organization. Use simple analytics tools that to bring a sea change in your marketing strategy. Leverage Mobile BI to analyze marketing operation data, Overall performance summary, revenue insights, marketing performance etc. and easily create great visualizations that will allow you to track campaign performance, customer sentiment, and other KPIs.

Presenter/s or Panelists
NU

Neeraj Upreti

PreSales: OEM & Distribution, SAP India Pvt. Ltd
Neeraj comes with over 14 years of experience of delivering Business Intelligence projects and working as Pre-Sales across multiple geographies and business areas with TCS and SAP. During these engagements he held various challenging and customer facing roles. Neeraj is a subject matter expert in Data Warehousing, Business Intelligence, Reporting & Analytics, Business Process Management and Re-engineering, IT Advisory Services and Design... Read More →

Advisory / Stream Hosts
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry sectors including banks, insurance, eCommerce, AMCs and public sector across multiple geographies including US, UK, Europe, Malaysia, India & Canada... Read More →
avatar for Gunjan Ghai

Gunjan Ghai

CMO, Tata AIG
Gunjan is the Vice President – Marketing & E-Commerce at Tata AIG General Insurance Company Limited and brings with him diverse experience from various industries ranging from consumer goods, Insurance, Banking, IT & E-Commerce. In his current role, Gunjan looks after Marketing Communications, Corporate Communications, E-commerce and Direct Marketing for the Company. He started his career in 1998 at Asian Paints Ltd and has... Read More →


Thursday January 23, 2014 11:45am - 12:15pm
Stream:Big Data at Crystal 1

11:45am

The Future of the Web is Video
Limited Capacity seats available

By 2014, Cisco estimates that 56 percent of all Internet traffic will come from viewing Internet video and Internet video-to-TV. This makes sense considering that people prefer video content to text content at a rate of 2-to-1. As the demand for video continues to surge online, there is another video-centric platform that will have a resurgence in the next few years: the television. With over 500 million people predicted to have Smart TVs by 2015 according to Display Search, there is an impending “appification” of the TV that presents an enormous opportunity for brands, content creators and media companies alike. "The session will guide the audience through a new frontier: the proliferation of online video and the smart television.

Presenter/s or Panelists
AN

Anand Nair

Branding Solutions - India, Google Inc

Advisory / Stream Hosts
avatar for Anshul Punhani

Anshul Punhani

CMO (Head of Marketing) : India, Middle East & South East Asia, Monster, Stream Host : Data and Performance Marketing Conference
Anshul Punhani is a thorough bred marketing professional with about 16 years of work experience in the New Age Consumer and Technology Marketing Space – Ecommerce, DotCom, IT, Telecom and Consumer Durables & Electronics. Having worked with the best of Global Organizations – Microsoft Corporation, Monster.com, Sony Ericsson, Samsung Electronics, J Walter Thompson and UPS, he has ample exposure and contributions in Local... Read More →
avatar for Navneet Kaushal

Navneet Kaushal

CEO, Page Traffic, Stream Host : Data and Performance Marketing Conference
Navneet Kaushal is the founder and CEO of PageTraffic, a top ranked Digital Search Marketing Company founded in 2002. He also works as an advisor and consultant with many large companies. Navneet is a trusted authority in the search engine marketing industry. He helps value-conscious businesses build site traffic, increase the user base, and boost web sales and bolster customer satisfaction.  Navneet’s expertise has established... Read More →


Thursday January 23, 2014 11:45am - 12:15pm
Stream:Web & SEO at Crystal 5

12:00pm

CMO 3.0 : Getting ready for the future
Limited Capacity seats available

The younger, savvier customer and the rapid proliferation of digital, social and big data analytics require CMOs to up-skill and in very quick time! In this session you will learn all you need to know to get future-ready as a CMO and how to get there rapidly. Sanjiv K : Moderator.

Presenter/s or Panelists
avatar for Manish Bahl

Manish Bahl

Vice President, Country Manager, Forrester Research
Manish serves CIOs and business technology leaders, focusing on the role of technology as an enabler of business outcomes. He provides strategic guidance and advice to clients in the areas of emerging technologies, architecture and technology strategy, IT investment, business technology (BT) alignment, business innovation, and technology trends and their impact on competitive advantage. His research focuses on helping clients mature from an... Read More →
avatar for Atul Bhandari

Atul Bhandari

Leadership Advisory & Executive Search, Spencer Stuart
Atul Bhandari is a consultant based in Spencer Stuart’s New Delhi office. He is a member of the Telecommunications, Communications & Media, Business & Professional Services and CIO practices.  | Industry and consulting expertise | | | Atul has more than 15 years of global experience with expertise in corporate strategy, technology-led business transformations and value-based selling. | | | Prior to joining Spencer... Read More →
avatar for Sanjeev Kapur

Sanjeev Kapur

Chief Marketing Officer, Citi
Sanjeev Kapur is the Chief Marketing Officer for Citi India. In this role, Sanjeev is responsible for driving marketing for all Citi's Institutional and Consumer businesses in India. Before assuming his current role, Sanjeev was Director, Consumer Marketing & Banking Products, leading marketing and brand strategy for the entire span of Citi's consumer offerings in India including banking, loans and cards. He also held charge of product... Read More →
avatar for Nishad Ramachandran

Nishad Ramachandran

Vace President Digital Experience, Hansa Cequity
Nishad is  Vice President at Hansa Cequity. He has done extensive work in conventional print, television and radio campaigns and now brings this experience to social media marketing, CRM driven marketing, including customer lifecycle management programs, loyalty based marketing campaigns, web advertising, influencer marketing, mobile marketing and employee communication programs. Nishad was on the jury of the 55th Cannes International... Read More →

Advisory / Stream Hosts
avatar for Rajesh  Kumar

Rajesh Kumar

Head of Marketing, SAP Indian Subcontinent
Rajesh Kumar is the Head of Marketing for SAP in the India Subcontinent, where he holds the overall Responsibility for Brand stewardship, corporate communications, Go-to-market strategy & execution across Industry and Solutions in Enterprise, Govt. and SME segments in India , Srilanka and Bangladesh markets. His charter is to build and sustain SAP's leadership as the business software provider of choice for customers ranging from... Read More →
avatar for Vasantha V Kumar

Vasantha V Kumar

CMO, IBM
Vasanth is currently responsible for managing the entire IBM Marketing & Communication function in India South Asia in addition to his role as the Brand & Communication Leader. As the Brand & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Brand Systems, Digital Marketing, External Relations, Workforce Enablement and Field Enablement supporting the domestic... Read More →


Thursday January 23, 2014 12:00pm - 12:45am
Stream: Strategic Summit at Crystal 2

12:15pm

Top Search Marketing Trends of 2014
Limited Capacity seats available

Presenter/s or Panelists
avatar for Michael Leander

Michael Leander

Michael Leander Company
Having experienced marketing, sales and management in many different cultures and in many different industries, I am passionate about ... | | - sharing knowledge (my own mostly) | - helping businesses enable and sustain growth | - better understand how to simplify complex marketing processes | - help businesses implement high performing marketing programs | - eradicate buzz words and convert the "B.S. People" from talkers to achievers... Read More →
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry sectors including banks, insurance, eCommerce, AMCs and public sector across multiple geographies including US, UK, Europe, Malaysia, India & Canada... Read More →

Advisory / Stream Hosts
avatar for Anshul Punhani

Anshul Punhani

CMO (Head of Marketing) : India, Middle East & South East Asia, Monster, Stream Host : Data and Performance Marketing Conference
Anshul Punhani is a thorough bred marketing professional with about 16 years of work experience in the New Age Consumer and Technology Marketing Space – Ecommerce, DotCom, IT, Telecom and Consumer Durables & Electronics. Having worked with the best of Global Organizations – Microsoft Corporation, Monster.com, Sony Ericsson, Samsung Electronics, J Walter Thompson and UPS, he has ample exposure and contributions in Local... Read More →
avatar for Navneet Kaushal

Navneet Kaushal

CEO, Page Traffic, Stream Host : Data and Performance Marketing Conference
Navneet Kaushal is the founder and CEO of PageTraffic, a top ranked Digital Search Marketing Company founded in 2002. He also works as an advisor and consultant with many large companies. Navneet is a trusted authority in the search engine marketing industry. He helps value-conscious businesses build site traffic, increase the user base, and boost web sales and bolster customer satisfaction.  Navneet’s expertise has established... Read More →


Thursday January 23, 2014 12:15pm - 12:45am
Stream:Web & SEO at Crystal 5

12:15pm

Use of analytics in understanding and refining marketing programs
Limited Capacity seats available

Strategies to Develop the Business Case and Transform your Business into a Data Driven Enterprise • Define critical external and internal partnerships required for successful implementation • Location, location, location – key factors that determine where to store data and your analytics engine • Move beyond the promise – how to effectively sell and motivate projected ROI • Develop organizational benchmarks of key consumer metrics and performance indicators

Presenter/s or Panelists
avatar for Swaminathan S

Swaminathan S

CEO, Hansacequity
S.Swaminathan is the CEO of Hansa Customer Equity, a leading customer marketing and technology services company in India. Hansa-Cequity helps marketers convert information into insights, insights into interactions and interactions into memorable, distinctive brand experiences. Hansa Cequity has successfully worked with leading blue-chip clients by using the power data, analytics, customer interaction & technology platforms and agency thinking... Read More →

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 12:15pm - 12:45pm
Stream:Marketing for Retail at Crystal 4

12:15pm

Customer Touch Point Design
Limited Capacity seats available

Brands must consistently deliver on their promise at every point of customer contact. In this segment, we’ll explore the methods to develop high ROI proof points for your brand’s promise at each current customer touch point as well as at new touch points.

Presenter/s or Panelists
avatar for Karthi		 Marshan

Karthi Marshan

Sr. EVP & Head – Group Marketing, Kotak
Karthi Marshan heads marketing for the Kotak Mahindra Group, India's fourth largest private sector bank and BFSI conglomerate. In his role at Kotak, Karthi oversees marketing efforts across all the verticals that Kotak is present in, including insurance, banking, brokerage, asset management et al. Previously, Karthi has headed marketing at IDBI Bank, and co-founded Sharekhan, one of India's leading retail brokerage firms. Karthi started his... Read More →
AS

Arshad Siddiqui

President & CEO, Rasna Beverages Division- Rasna Pvt limited
Passion for life

Advisory / Stream Hosts
avatar for Deepali Naair

Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company - Marico as Marketing Manager for Saffola and Mediker. Before joining L&T Insurance, her last assignment was with HSBC Global Asset Management India as Vice... Read More →
avatar for Pallavi Singh

Pallavi Singh

Director - Marketing, Harley-Davidson India


Thursday January 23, 2014 12:15pm - 12:45pm
Stream: Brand Marketing at Crystal 3

12:15pm

Increasing returns, creating new revenue streams and freeing up cash flow using Big Data and advanced analytics
Limited Capacity seats available

The explosion of mobile networks, cloud computing and new technologies has given rise to incomprehensibly large worlds of information. The rapidly shifting dynamics of competition, coupled with a deluge of data, create new challenges for leaders across all sectors who want to tap into the power of information to make better and more timely decisions about how their companies can best compete, grow and create new sources of value. The term “big data” encompasses more than structured and transaction-based data. It also includes videos, RFID logs, social networking conversations, sensor networks, search indexes, environmental conditions, medical scans, “data exhaust”—the trail of clicks through the Internet produced by web surfers—and more. Anything that can be digitized can produce data about who is using it, how they are using it and possibly even why they are using it. Big data isn’t always new data; sometimes it’s existing data looked at in different ways. Today there is more data being produced than computer networks are capable of transporting.

Presenter/s or Panelists
avatar for Kartik Venkataraman

Kartik Venkataraman

Entrepreneur, Analytics Evangelist
Kartik Venkataraman, Founder at RedCarpet, a consumer identity and personalization platform for the offline world, has spent over fifteen years in analytics, decision science to improve and scale businesses.   | Prior to founding RedCarpet, Kartik was VP of Marketing and Analytics at Tradus, one of the top B2C marketplaces in India.  At Tradus, Kartik drove triple digit topline growth while significantly improving overall profitability... Read More →

Advisory / Stream Hosts
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry sectors including banks, insurance, eCommerce, AMCs and public sector across multiple geographies including US, UK, Europe, Malaysia, India & Canada... Read More →
avatar for Gunjan Ghai

Gunjan Ghai

CMO, Tata AIG
Gunjan is the Vice President – Marketing & E-Commerce at Tata AIG General Insurance Company Limited and brings with him diverse experience from various industries ranging from consumer goods, Insurance, Banking, IT & E-Commerce. In his current role, Gunjan looks after Marketing Communications, Corporate Communications, E-commerce and Direct Marketing for the Company. He started his career in 1998 at Asian Paints Ltd and has... Read More →


Thursday January 23, 2014 12:15pm - 12:45pm
Stream:Big Data at Crystal 1

1:00pm

Networking Lunch
Limited Capacity seats available

Thursday January 23, 2014 1:00pm - 2:00pm
Stream:Networking at Pre Function

2:15pm

Quality trumps Quantity - Making Data Consumable for Broader Audience for an Amplified Level of Business Decisions
Limited Capacity seats available

Data quality is still a big concern for businesses. In an industry like retail where data-based decisions are made to impact consumers directly, poor insights can be detrimental to the business. In this session hear some of the tools, techniques and strategies that analysts and IT are deploying to drastically reduce data error and minimize the risk.

Presenter/s or Panelists
avatar for Sunder Muthuraman

Sunder Muthuraman

Global Managing Partner, Meritus Analytics, Stream Host : Tech Summit
Sunder is the Global Managing Partner, Meritus Analytics (WPP group Company)., and leads a team of analytical experts providing analytics driven consulting services to leading global marketers across more than 20 countries. Sunder along with his colleagues set-up Meritus for WPP in 2006 and has been a driver of its growth to what it is today. Prior to Meritus Sunder was the Analytics and Insights led for Groupm agencies In China and India at... Read More →

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 2:15pm - 2:45pm
Stream:Marketing for Retail at Crystal 4

2:15pm

Behavioral and contextual targeting for Brand building
Limited Capacity seats available

Behavioral and contextual targeting will be discussed in the context of digital channels ie web and mobile


  1. what is  Behavioral Targeting or a consumer’s behavioral path while surfing the web.

  2. how can you create profiles/customer segments using behavioral targeting and  trigger a specific desired action.

  3. how is Contextual Targeting beneficial ? How does it impact / reach consumers who are in the middle of the purchase funnel

  4. what is the upside you can get from behavioral and contextual targeting vis a vis traditional spray and pray methods


Presenter/s or Panelists
avatar for Kanika Mathur

Kanika Mathur

President, Digitas

Advisory / Stream Hosts
avatar for Deepali Naair

Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company - Marico as Marketing Manager for Saffola and Mediker. Before joining L&T Insurance, her last assignment was with HSBC Global Asset Management India as Vice... Read More →
avatar for Pallavi Singh

Pallavi Singh

Director - Marketing, Harley-Davidson India


Thursday January 23, 2014 2:15pm - 2:45pm
Stream: Brand Marketing at Crystal 3

2:15pm

Data-Driven Insights for Greater Relevancy
Limited Capacity seats available

From the time that products and services first appeared on the planet, marketers have used data in some form or another to better understand their customers and deliver more targeted pitches. Today, with a superabundance of data constantly streaming in from multiple channels, marketers have a huge “Big Data” resource they can leverage to gain actionable marketing insights.

Presenter/s or Panelists
avatar for Sapna Chadha

Sapna Chadha

Vice President - Marketing, American Express
Sapna Chadha is designated as Vice President – Marketing, Central Marketing Organisation, American Express Banking Corp in India with responsibility for marketing across all American Express lines of business in India.  Sapna has displayed tremendous marketing thought leadership and execution excellence in the launch of numerous products, initiatives & customer campaigns. The Jet co-brand Card, the award winning... Read More →

Advisory / Stream Hosts
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry sectors including banks, insurance, eCommerce, AMCs and public sector across multiple geographies including US, UK, Europe, Malaysia, India & Canada... Read More →
avatar for Gunjan Ghai

Gunjan Ghai

CMO, Tata AIG
Gunjan is the Vice President – Marketing & E-Commerce at Tata AIG General Insurance Company Limited and brings with him diverse experience from various industries ranging from consumer goods, Insurance, Banking, IT & E-Commerce. In his current role, Gunjan looks after Marketing Communications, Corporate Communications, E-commerce and Direct Marketing for the Company. He started his career in 1998 at Asian Paints Ltd and has... Read More →


Thursday January 23, 2014 2:15pm - 2:45pm
Stream:Big Data at Crystal 1

2:15pm

How to Collect, Interpret and Use Your Web Analytics Data
Limited Capacity seats available

"You've built your Web site. Now what? Is it generating revenue or is it still a cost center? Are people coming? Once they come to your site site, what are they doing? All these questions can be answered by interpreting your Web analytics data."

Presenter/s or Panelists
avatar for Aloke Bajpai

Aloke Bajpai

ixigo
A pioneer of online travel metasearch in India, Aloke Bajpai is a technology entrepreneur with over 10 years experience in the travel industry. An electrical engineering graduate from IIT Kanpur, Aloke started his career at Amadeus in Europe, where he was part of the team that built the world's first web-based travel agency booking products. He went on to do an MBA at the INSEAD business school, and moved back to India in 2005. After a stint with... Read More →

Advisory / Stream Hosts
avatar for Anshul Punhani

Anshul Punhani

CMO (Head of Marketing) : India, Middle East & South East Asia, Monster, Stream Host : Data and Performance Marketing Conference
Anshul Punhani is a thorough bred marketing professional with about 16 years of work experience in the New Age Consumer and Technology Marketing Space – Ecommerce, DotCom, IT, Telecom and Consumer Durables & Electronics. Having worked with the best of Global Organizations – Microsoft Corporation, Monster.com, Sony Ericsson, Samsung Electronics, J Walter Thompson and UPS, he has ample exposure and contributions in Local... Read More →
avatar for Navneet Kaushal

Navneet Kaushal

CEO, Page Traffic, Stream Host : Data and Performance Marketing Conference
Navneet Kaushal is the founder and CEO of PageTraffic, a top ranked Digital Search Marketing Company founded in 2002. He also works as an advisor and consultant with many large companies. Navneet is a trusted authority in the search engine marketing industry. He helps value-conscious businesses build site traffic, increase the user base, and boost web sales and bolster customer satisfaction.  Navneet’s expertise has established... Read More →


Thursday January 23, 2014 2:15pm - 2:45pm
Stream:Web & SEO at Crystal 5

2:15pm

The Start Up Bug : What if it bites you?
Limited Capacity seats available

All of us at some point have dreamt about stepping off the trodden path and be the rulers of our own destiny. So what does it take to take the plunge? What is the recipe for a successful Start-Up CMO? How is life if you succeed or after failure? Get answers to all these questions first-hand from the founder of a start-up, a start-up CMO, a venture capitalist and a talent search professional Punit M - will moderate

Presenter/s or Panelists
avatar for Sharat Dhall

Sharat Dhall

President, Yatra
Sharat Dhall is President, Yatra Online Ltd, India’s leading online travel company. Prior to joining Yatra, Sharat has been Managing Director of leading online travel ventures – TripAdvisor and Expedia and was also the Vice President – ecommerce at Indiatimes.com. In the early part of his career Sharat headed Project Shakti, an unconventional distribution and marketing channel to reach rural India leveraging Self Help Groups... Read More →
RG

Rajat Goel

Ram is a freelance digital marketing consultant,  | a certified executive coach & spends time with  | several non-profit organisations. Till May 2012, he was VP & Country Manager  | with SapientNitro. He was responsible for  | growing the client base in India and in the  | region. He setup the team that went on to win a  | Bronze Effie for Sprite and a Gold and Silver  | Creative Abby for... Read More →
avatar for Alok Goyal

Alok Goyal

Partner, Helion Advisors Pvt. ltd.
Alok Goyal is a Partner at Helion Advisors, based out of Gurgaon. Alok focuses on Enterprise Software & Outsourcing investments. He serves on the board of Linguanext and Whatfix, is an Observer on the board of WorkSpot and is also an Independent Director on the board of eClerx. | | Prior to Helion, Alok was the Chief Operating Officer (COO) of SAP India and had been associated with SAP since the year 2004 in various leadership roles in the... Read More →
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →
avatar for Punit Vanvaria

Punit Vanvaria

Founder & CEO, The Corner Office
Punit brings over twenty five years of managing business, marketing and operations across global & Indian brands and start-ups. After more than eight years with Microsoft that included three years in the India leadership team, Punit decided to turn entrepreneur, with the launch of his first venture – The Corner Office, a boutique headhunting company. He also has interests in a writing & video services firm. His next venture focuses on... Read More →

Advisory / Stream Hosts
avatar for Rajesh  Kumar

Rajesh Kumar

Head of Marketing, SAP Indian Subcontinent
Rajesh Kumar is the Head of Marketing for SAP in the India Subcontinent, where he holds the overall Responsibility for Brand stewardship, corporate communications, Go-to-market strategy & execution across Industry and Solutions in Enterprise, Govt. and SME segments in India , Srilanka and Bangladesh markets. His charter is to build and sustain SAP's leadership as the business software provider of choice for customers ranging from... Read More →
avatar for Vasantha V Kumar

Vasantha V Kumar

CMO, IBM
Vasanth is currently responsible for managing the entire IBM Marketing & Communication function in India South Asia in addition to his role as the Brand & Communication Leader. As the Brand & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Brand Systems, Digital Marketing, External Relations, Workforce Enablement and Field Enablement supporting the domestic... Read More →


Thursday January 23, 2014 2:15pm - 3:00pm
Stream: Strategic Summit at Crystal 2

2:45pm

Maximising impact of shopper data at retail.
Limited Capacity seats available

Using customer and shopper understanding to help brands increase performance through improved customer satisfaction. • Collecting data from point of sales systems & customer loyalty programs to better understand who your shopper is and what drives their behaviour. • Collecting location tracking data – where people go, what they see and what drives their attention to understand what drives product touch and purchase • Collecting visual crowding conditions data - how does crowding affect the store experience?

Presenter/s or Panelists
avatar for Sumit Chandna

Sumit Chandna

Sr. Vice President and Head of Buying and Merchandising, Supermarkets, Aditya Birla Retail Limited

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 2:45pm - 3:15pm
Stream:Marketing for Retail at Crystal 4

2:45pm

How to Use Visual Storytelling to Connect Your Brand With New Audiences
Limited Capacity seats available

Visuals are powerful attention getters for organizations of all sizes and can convey information quickly and easily. But all visuals begin with a discussion of who the audience is and what the goal of the visual is. Learn how visuals can enhance and complement the stories your brand has to tell, discover what tools and resources are available to you and connect with new audiences—audiences that increasingly expect and consume visual information on digital channels. "You’ll learn how to:- Spot opportunities for visual storytelling within your own organization, using the resources you already have available - Create visuals of the business world around you and be a curator of visuals - Put your audience’s perspective and needs at the center of your visual storytelling - Create and distribute images, videos, charts and infographics that fit your business and communications objectives - Determine the role of visual storytelling in integrated communications - Simplify complex stories with visuals - Choose which free tools for visual storytelling are right for your needs"

Presenter/s or Panelists
avatar for Kumar Awanish

Kumar Awanish

AVP- Strategy & Innovation, Kenscio Digital Marketing Pvt. Ltd.
He is a firm believer of 99 is not 100. Having over 13 yrs of experience in varied fields ranging from marketing, sales, operations and brand management. A veteran in start ups, he has worked with companies like Airtel, Times Group, Snapdeal and his last stint being with Group M where he managed and led strategic media planning for accounts like OLX, Magicbricks, Moserbaer etc. Apart from these, he also nurtured the experiential marketing for... Read More →
avatar for Kanika Mittal

Kanika Mittal

Head - Marketing and Brand Communications, Reebok India
Kanika Mittal took up the role as Marketing Head of Reebok India at the definitive moment when the brand positioned itself as the fitness initiators and authenticators of India. With a healthy challenge ahead of her, she undertook her role with a single minded approach to innovate and introduce fresh ideas in every aspect of business and deliver success on key marketing and related business KPIs. Some of these initiatives included... Read More →
AS

Aditya Save

Head of Marico's Global CoE for Digital & Media, Marico

Advisory / Stream Hosts
avatar for Deepali Naair

Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company - Marico as Marketing Manager for Saffola and Mediker. Before joining L&T Insurance, her last assignment was with HSBC Global Asset Management India as Vice... Read More →
avatar for Pallavi Singh

Pallavi Singh

Director - Marketing, Harley-Davidson India


Thursday January 23, 2014 2:45pm - 3:15pm
Stream: Brand Marketing at Crystal 3

2:45pm

Change the way we view the consumer
This session will pointedly be looking at a comprehensive methodology of segmenting a large mass of captive consumers ( over 10 million DTH subscribers) thru demographic and behavioral tools/ data to arrive at targetted campaigning and productivity/ROI driven communication/ business model for retention and ARPU enhancement.

Presenter/s or Panelists
avatar for Anjali Malhotra

Anjali Malhotra

Executive Vice President - Marketing, DishTV
Ms. Anjali Malhotra Nanda, Executive Vice President Dish TV - Marketing has been at the helm of the marketing function at Dish TV since 2004. She has played a key role in shaping the brand and product from its nascent days to the position of a leader, that today stands tall, not only as the no 1 DTH in India but also as the largest DTH in the Asian continent! She has been at the forefront of strategizing the path for dishtv from a perspective... Read More →

Advisory / Stream Hosts
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry sectors including banks, insurance, eCommerce, AMCs and public sector across multiple geographies including US, UK, Europe, Malaysia, India & Canada... Read More →
avatar for Gunjan Ghai

Gunjan Ghai

CMO, Tata AIG
Gunjan is the Vice President – Marketing & E-Commerce at Tata AIG General Insurance Company Limited and brings with him diverse experience from various industries ranging from consumer goods, Insurance, Banking, IT & E-Commerce. In his current role, Gunjan looks after Marketing Communications, Corporate Communications, E-commerce and Direct Marketing for the Company. He started his career in 1998 at Asian Paints Ltd and has... Read More →


Thursday January 23, 2014 2:45pm - 3:15pm
Stream:Big Data at Crystal 1

2:45pm

Search Considerations for Mobile
Limited Capacity seats available

According to Google’s latest study, 85% will shop for a gift by starting on one device and finishing on another. What exactly does that mean? It means that the increasing popularity of mobile search will require your website to be compliant across multiple platforms including smartphones and tablets if you are to succeed during holiday seasons and beyond. This session will take a look at why mobile is a ‘can’t miss’ factor when taking into account search engine marketing. Key topics will include: - Mobile Platforms - Web Design Standards, - SEO Standards, - Location Based Search, - Social Implications, - Case Studies

Presenter/s or Panelists
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →

Advisory / Stream Hosts
avatar for Anshul Punhani

Anshul Punhani

CMO (Head of Marketing) : India, Middle East & South East Asia, Monster, Stream Host : Data and Performance Marketing Conference
Anshul Punhani is a thorough bred marketing professional with about 16 years of work experience in the New Age Consumer and Technology Marketing Space – Ecommerce, DotCom, IT, Telecom and Consumer Durables & Electronics. Having worked with the best of Global Organizations – Microsoft Corporation, Monster.com, Sony Ericsson, Samsung Electronics, J Walter Thompson and UPS, he has ample exposure and contributions in Local... Read More →
avatar for Navneet Kaushal

Navneet Kaushal

CEO, Page Traffic, Stream Host : Data and Performance Marketing Conference
Navneet Kaushal is the founder and CEO of PageTraffic, a top ranked Digital Search Marketing Company founded in 2002. He also works as an advisor and consultant with many large companies. Navneet is a trusted authority in the search engine marketing industry. He helps value-conscious businesses build site traffic, increase the user base, and boost web sales and bolster customer satisfaction.  Navneet’s expertise has established... Read More →


Thursday January 23, 2014 2:45pm - 3:15pm
Stream:Web & SEO at Crystal 5

3:00pm

Being What You Wanna Be! The role of personal passions in your career
Limited Capacity seats available

Often the long suppressed rock singer, novelist, golfer or social activist inside us, comes knocking at the office cubicle. Does an active pursuit of personal passions help your productivity at work? Can it add value to your career and your personal brand? Michael L - will moderate.

Presenter/s or Panelists
avatar for Krishnan Chatterjee

Krishnan Chatterjee

Head , Strategic Marketing, HCL
Krishnan Chatterjee is a multi-disciplinary strategic marketer with experience straddling across consumer goods (B2C) and technology (B2B) industries. Currently, Senior Vice President and Head of Strategic Marketing at HCL Technologies (HCLT), he is acknowledged for incubating the global marketing team and evolving a differential positioning for HCLT. Krishnan joined HCLT in December 2004. He has been responsible for building marketing strategy... Read More →
JJ

James Joseph

Founder Professional, Bharati & JackFruit365
James Joseph is the founder of ProfessionalBharati™- an initiative to encourage Indian Professionals to embrace the rich life of Bharat away from the crowded metros. After a successful career of 15 years working in the big metros across three continents, James moved back to his hometown in Kerala and has demonstrated the joy of managing an enviable role at Microsoft while living in a small town in India where he grew up, he calls it the... Read More →
avatar for Winnifred Knight

Winnifred Knight

Managing Director and Owner, The Marketingsite.com
Winnifred is a widely recognized expert in the field of Marketing Direct. She has worked in the direct marketing industry for over 45 years in both client and agency roles, and for the past 15 years has run her own consultancy business, CUBE [ON THE SQUARE] with business partner Luisa Mazinter. Her experience spans across the marketing, media and communication industry and CUBE has consulted and implemented direct, interactive, web and mobile... Read More →
avatar for Michael Leander

Michael Leander

Michael Leander Company
Having experienced marketing, sales and management in many different cultures and in many different industries, I am passionate about ... | | - sharing knowledge (my own mostly) | - helping businesses enable and sustain growth | - better understand how to simplify complex marketing processes | - help businesses implement high performing marketing programs | - eradicate buzz words and convert the "B.S. People" from talkers to achievers... Read More →
SM

Shivam Misra

Commercial Director, Diageo India

Advisory / Stream Hosts
avatar for Rajesh  Kumar

Rajesh Kumar

Head of Marketing, SAP Indian Subcontinent
Rajesh Kumar is the Head of Marketing for SAP in the India Subcontinent, where he holds the overall Responsibility for Brand stewardship, corporate communications, Go-to-market strategy & execution across Industry and Solutions in Enterprise, Govt. and SME segments in India , Srilanka and Bangladesh markets. His charter is to build and sustain SAP's leadership as the business software provider of choice for customers ranging from... Read More →
avatar for Vasantha V Kumar

Vasantha V Kumar

CMO, IBM
Vasanth is currently responsible for managing the entire IBM Marketing & Communication function in India South Asia in addition to his role as the Brand & Communication Leader. As the Brand & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Brand Systems, Digital Marketing, External Relations, Workforce Enablement and Field Enablement supporting the domestic... Read More →


Thursday January 23, 2014 3:00pm - 3:30pm
Stream: Strategic Summit at Crystal 2

3:15pm

Fact is Stranger than Fiction - A Forward Look at How Your Customers will Be Purchasing your Products 5 Years From Now and What You Need to do Today to Make Sure you Can Deliver!
Limited Capacity seats available

In this forward thinking session, we will take a look at some of the telling trends that are giving a glimpse into the retailer of the future. With industry technology and customer platforms innovating at such a rapid pace, the possibilities of how customer interactions will look and feel in five years may not be as obvious as you think. This is not just a brain storming session; information will be based on market trends, industry research and the latest technology developments. Hear about the key strategies you need to have in place to ensure that your organizations is investing in the right platforms, people and putting in place the right processes! The market share of the future belongs to those who can keep up with demand & innovate quickly, is your company ready?

Presenter/s or Panelists
avatar for Nitin	Bahl

Nitin Bahl

Marketing Manager- India, Motorola Solutions India Pvt. Ltd
Nitin, in his capacity as Country Marketing Manager-India, is responsible for leading and developing the company's marketing activities, brand building Channel Management across the Indian Subcontinent. Nitin has joined Motorola Solutions in Jan 2011 and he is based out of Gurgaon. Nitin , prior to Joining Motorola has been a part of the Electrical Industry for over 10 years and has held several leadership positions in different Multinational and... Read More →
avatar for Sumit Chandna

Sumit Chandna

Sr. Vice President and Head of Buying and Merchandising, Supermarkets, Aditya Birla Retail Limited
avatar for Uma Talreja

Uma Talreja

Head Marketing, Tata Trent

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 3:15pm - 3:45pm
Stream:Marketing for Retail at Crystal 4

3:15pm

Personal Branding
Limited Capacity seats available

Presenter/s or Panelists
avatar for Tanvi Bhatt

Tanvi Bhatt

Founder and Managing Director, Panache
As the Pioneer of Personal Branding in India, Tanvi empowers Leaders to become Thought Leaders; Thought Leaders to become ICONS. Tanvi is India’s Leading Personal Brand Strategist and the founder and Managing Director of Panache-India's Premier Personal Branding Company. | | | | Tanvi is recognized as the ‘Personal Branding Expert’ for the CXOs by The Economic Times Corporate Dossier, where she writes on all things personal branding... Read More →

Advisory / Stream Hosts
avatar for Deepali Naair

Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company - Marico as Marketing Manager for Saffola and Mediker. Before joining L&T Insurance, her last assignment was with HSBC Global Asset Management India as Vice... Read More →
avatar for Pallavi Singh

Pallavi Singh

Director - Marketing, Harley-Davidson India


Thursday January 23, 2014 3:15pm - 3:45pm
Stream: Brand Marketing at Crystal 3

3:15pm

The Power and Peril of Data - the fine line between driving customer value and driving them away
Limited Capacity seats available

consumers are increasingly aware of the value of their personal data and how it is used - and how this affects engagement and loyalty.in the age of ‘Big Data’ it has become increasingly clear that consumer information is a precious commodity that drives business success and firms misuse it at their own risk.In an increasingly multi-channel consumer environment, it is more imperative than ever for companies to gather data from all points to inform their interactions with consumers. The session will outline - 1. how the consumer landscape is changing and how an effective use of data will enable businesses to stay one step ahead of the constantly evolving consumer, 2. what consumers really want from their relationship with the companies they deal with and the role that technology plays in the process.

Presenter/s or Panelists
avatar for Sachin Kapur

Sachin Kapur

CMO - Groupon APAC Emerging Markets, Groupon India
Sachin is leading the marketing function for Groupon's APAC Emerging Markets. In less than 2 years, Groupon India has attained the No.1 position with over 50% market share (comscore). At Groupon, he is tasked with building the brand & making it the most preferred destination to find the best things to do across four countries. Having demonstrated strong growth in target markets through key projects in his previous roles, he brings his... Read More →
avatar for Savita Modak

Savita Modak

Co-founder & COO, Ixsight Technologies Pvt. Ltd, Ixsight Technologies Pvt. Ltd.
Over the last 30 years, Savita has moved through middle and senior marketing and management roles at Diners Club India, Lintas Advertising, Contract Advertising, Standard Chartered Bank India where she incubated the Direct Marketing Division and oversaw the ideation and strategisation of several customer relationship programs. Savita started her career, practicing Consumer-Guided Marketing moving on to Data-Driven... Read More →
CS

Chetan Sharma

CEO, Datamation

Advisory / Stream Hosts
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry sectors including banks, insurance, eCommerce, AMCs and public sector across multiple geographies including US, UK, Europe, Malaysia, India & Canada... Read More →
avatar for Gunjan Ghai

Gunjan Ghai

CMO, Tata AIG
Gunjan is the Vice President – Marketing & E-Commerce at Tata AIG General Insurance Company Limited and brings with him diverse experience from various industries ranging from consumer goods, Insurance, Banking, IT & E-Commerce. In his current role, Gunjan looks after Marketing Communications, Corporate Communications, E-commerce and Direct Marketing for the Company. He started his career in 1998 at Asian Paints Ltd and has... Read More →


Thursday January 23, 2014 3:15pm - 3:45pm
Stream:Big Data at Crystal 1

3:15pm

Integrating Search, Social and Content Marketing
Limited Capacity seats available

With continuous Google updates, the evolution of social platforms, and the proliferation of links between search and social, it is more important than ever to integrate search, social, and content marketing into a cohesive online marketing strategy. In this session you will learn how to ensure that these concepts work together to form a fully integrated marketing campaign to drive growth across your business.

Presenter/s or Panelists
avatar for Subhrangshu Neogi

Subhrangshu Neogi

Director & Head -Marketing and Brand, Religare Enterprises Limited, Chairperson, CMO Choice Awards
As the head of the group’s marketing efforts, Subhrangshu oversees and offers strategic guidance for marketing programs across all financial services businesses of the group, straddling a diverse bouquet of products, channels and segments. He is also the chief custodian for the Religare Brand having navigated it since inception and responsible for the overall architecture, positioning and consistency across all platforms. He is a key... Read More →
avatar for Chandrabhanu Pattajoshi

Chandrabhanu Pattajoshi

Business Head, Pricision Match
Chandrabhanu Pattajoshi, Business Head, PrecisionMatch (Smile Vun Group) has been in digital media industry for over 6 years. Prior to PrecisionMatch, Chandrabhanu Pattajoshi held the role of National Head: Sales Strategy, Yahoo! India. Chandrabhanu Pattajoshi has also been associated with organizations such as Radio One and STAR TV in various roles. Chandrabhanu Pattajoshi is a veteran in media sales, has over 16 yrs of experience in leading... Read More →
avatar for Kashyap Vadapalli

Kashyap Vadapalli

CMO, Pepperfry
Diverse experience across industries [E-commerce, Internet, Software Services, Consumer Goods] across geographies, focused sharply on 'consumer/customer understanding' and delivering to 'new business growth' through senior leadership roles in marketing/advertising, business development, sales and strategy/planning. Specialties: Sales, Marketing, Business Development, Operations, Consumer Packaged Goods, Elearning, Advertising, People Management

Advisory / Stream Hosts
avatar for Anshul Punhani

Anshul Punhani

CMO (Head of Marketing) : India, Middle East & South East Asia, Monster, Stream Host : Data and Performance Marketing Conference
Anshul Punhani is a thorough bred marketing professional with about 16 years of work experience in the New Age Consumer and Technology Marketing Space – Ecommerce, DotCom, IT, Telecom and Consumer Durables & Electronics. Having worked with the best of Global Organizations – Microsoft Corporation, Monster.com, Sony Ericsson, Samsung Electronics, J Walter Thompson and UPS, he has ample exposure and contributions in Local... Read More →
avatar for Navneet Kaushal

Navneet Kaushal

CEO, Page Traffic, Stream Host : Data and Performance Marketing Conference
Navneet Kaushal is the founder and CEO of PageTraffic, a top ranked Digital Search Marketing Company founded in 2002. He also works as an advisor and consultant with many large companies. Navneet is a trusted authority in the search engine marketing industry. He helps value-conscious businesses build site traffic, increase the user base, and boost web sales and bolster customer satisfaction.  Navneet’s expertise has established... Read More →


Thursday January 23, 2014 3:15pm - 3:45pm
Stream:Web & SEO at Crystal 5

4:00pm

Networking Hi tea Evening
Limited Capacity seats available

Thursday January 23, 2014 4:00pm - 4:30pm
Stream:Networking at Pre Function

5:15pm

New Client Agency relationship
Limited Capacity seats available

New Media. New Business Models. A New Marketing World. And the all new Client agency relationship!'.

Speaker
avatar for Venkat Mallikarjunan

Venkat Mallikarjunan

President, RAPP India
Venkat majored in Marketing from XLRI, Jamshedpur and has since worked with companies like JWT, Leo Burnett, Euro RSCG and Unilever. More recently he was Managing Director for an International Online Game Company. Venkat has held multiple Board level positions & business leadership roles for well over a decade. Currently, Venkat heads the India operations for RAPP and Tribal Worldwide in India. RAPP & Tribal Worldwide are individually... Read More →


Thursday January 23, 2014 5:15pm - 6:00pm
Stream:Keynote at Crystal Grand

5:15pm

Data: The ubiquitous force
Limited Capacity seats available

In the pre-digital era data used to be the exclusive domain of scientists and mathematicians but today it is an ubiquitous force that we cannot escape. Data serves as a powerful tool to make a clear, compelling argument. However, a common pitfall for people when presenting data is sharing way too much of it. To differentiate ourselves as brands today, we have to learn how to tell focused and compelling stories using the power of data, which often means thinking differently about how and what to present. In her session Costanza will - share learnings, - principles and examples of how to use data - and simple data visualization tools successfully to tell powerful stories that move audiences.

Presenter/s or Panelists
avatar for Costanza Tedesco

Costanza Tedesco

Senior Vice President, Marketing Communications, SAP
Costanza Tedesco is SAP’s Senior Vice President, Marketing Communications- responsible for shaping and strengthening the SAP brand. Her teams drive the translation of SAP’s business strategies into branding strategies – in areas such as advertising, visual identity systems, digital design, product naming, media planning, content strategy & production, etc. | | Costanza has driven a multi-year program to “transform” the SAP brand... Read More →

Thursday January 23, 2014 5:15pm - 6:15pm
Stream:Keynote at Crystal Grand

7:30pm

Hall of Fame Awards Program
Limited Capacity seats available

Speaker
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Thursday January 23, 2014 7:30pm - 8:00pm
Stream:Awards Gala at Crystal Grand

8:00pm

Marketer of the Year Awards
Limited Capacity seats available

Please visit j.mp/moy2014 for more information About Program -DMAi MoY 2014 The recognition & celebration pillar is one of the four important pillars at the DMAi. The prestigious Hall of Fame recognition program has been in existence since 2012. The DMAi Awards are the stepping stone to the gateway of international recognition, the oscars for marketing, the very prestigious DMA International ECHO Awards. Commencing 2014, DMAi Marketer of the Year award is a new citation being instituted. Like the Hall of Fame Awards program & the DMA Awards, the Marketer of the Year Award is fashioned closely on the lines of the program at the global DMA. The program however has been re-modeled to serve the needs of the fraternity. It is a joint citation for an individual & the company. This accolade honors the achievement, innovation, and inspiring leadership of an individual & the company whose work represents the very best in data-driven marketing industry. The individual & company being considered will have exhibited corporate and social responsibility through the innovation and implementation of new products, services, processes and growth within the last 12 months. Those being considered have had a positive impact on the marketing community and excelled at connecting data and the consumer through data-driven marketing.

Speaker
avatar for Nita Kapoor

Nita Kapoor

COO, Godfrey Phillips
Nita Kapoor, the Chief Operating Officer, Domestic of Godfrey Phillips India is at the helm of managing and supervising all domestic businesses of Godfrey Phillips India namely Cigarettes and Cigar, Tea, Chewing Masala and Candy. Nita pursued her Management Programme from IIM Ahmedabad and is an alumnus of the Harvard Business School. Her professional career spans over three decades in the areas of Consumer, Brands, Brand Architecture, Brand... Read More →


Thursday January 23, 2014 8:00pm - 9:00pm
Stream:Awards Gala at Crystal Grand

9:00pm

Networking Dinner & Gala
Limited Capacity seats available

Thursday January 23, 2014 9:00pm - 10:30pm
Stream:Networking at Crystal Grand
 
Friday, January 24
 

10:00am

Privacy: Insights & Trends in Data Driven marketing
Limited Capacity seats available

Presenter/s or Panelists
avatar for Akash Sahai

Akash Sahai

Managing Director, Aimia India
Akash is the Managing Director for Aimia India, and he has for the past 4 years tirelessly built the business in India, ground up. Akash has over 18 years of experience in the Loyalty and Direct Marketing Industries. Akash began his career at United Airlines and then went on to manage the Rewards Program for Air Miles in Canada. Later Akash co-led US Loyalty Corp’s effort to build a coalition loyalty program in the US. Akash was also CMO of... Read More →

Advisory / Stream Hosts
avatar for Vatsal Asher

Vatsal Asher

Director & CEO, DMAi
Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works... Read More →


Friday January 24, 2014 10:00am - 10:30am
Stream:Keynote at Crystal Grand

10:45am

Networking Tea Break & Snacks
Limited Capacity seats available

Friday January 24, 2014 10:45am - 11:15am
Stream:Networking at Pre Function

11:15am

How Customer Value drives Company Equity
Limited Capacity seats available

Presenter/s or Panelists
avatar for Martin Nitsche

Martin Nitsche

Vice-President, DDV / DMA Germany

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Friday January 24, 2014 11:15am - 11:45am
Stream:CRM n Loyalty at Crystal 1

11:15am

BUILDING SMARTER & MORE RELEVANT MARKETING STRATEGIES
Limited Capacity seats available

Reputation management in a digital & social world has now become a defining feature for every company, both online and offline. While a bad reputation can sink your business within hours and a good reputation can help drive greater awareness, is playing defense enough? Or is there an opportunity to do a bit more to gain a lot more? Attendees will be presented a new paradigm for thinking about “infinite loop” lifecycle marketing and tools that help establish emotional connects with your customer via meaningful, relevant conversations (brought to life using actual client examples). Key qs. answered in this session: 1. What is “infinite loop” lifecycle marketing? 2. How can you leverage content marketing to navigate this infinite loop? 3. What are some simple tips to get started on your journey?

Presenter/s or Panelists
avatar for Nishant Rao

Nishant Rao

Country Manager, LinkedIn India

Advisory / Stream Hosts
avatar for Pradeep Chopra

Pradeep Chopra

CEO, Digital Vidya, Stream Host : Data and Performance Marketing Conference
Pradeep Chopra (CEO, Digital Vidya) Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital... Read More →

Advisory- Special Invitees
avatar for LK Gupta

LK Gupta

Chief Marketing Officer, RedBus.in
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing at LG Electronics till 2012. Before that he spent more than a decade at Gillette and P&G in various capacities in India and Middle East & Africa region... Read More →

Friday January 24, 2014 11:15am - 11:45am
Stream:Social Media Marketing at Crystal 2

11:15am

Bang for the Buck: Where The Best ROI in Digital Marketing Lies
Limited Capacity seats available

Overwhelmed by the explosion of digital/social/mobile/offline marketing options? Our session discusses the myths and misconceptions surrounding emerging channels and established performers, giving exclusive insights into which marketing channels perform best, and where to place dollars to deliver maximum results.

Presenter/s or Panelists
avatar for Radhika Ghai Aggarwal

Radhika Ghai Aggarwal

Co-Founder & Chief Marketing Officer, Shopclues.com
As the Chief Marketing Officer, Radhika brings over 14 years of experience in diverse industry segments including retail, ecommerce, fashion & lifestyle, advertising and public relations. Her rich exposure to best-of-breed global brands makes an astute and aggressive marketer. As a co-founder of ShopClues, her vision and entrepreneurial acumen have carefully nurtured the brand. With a keen understanding of the customer’s pulse, she is... Read More →

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 11:15am - 11:45am
Stream:Ecommerce at Crystal 3

11:30am

Marketers as Media: Setting Up Your Organization for Content Marketing Success
Limited Capacity seats available

Can Marketers REALLY Become The Media? While the need for content marketing to drive business results has been clearly defined, multiple definitions of content marketing exist in our industry. Some of the content confusion occurs around what it really takes to create a successful, sustainable content marketing program. Spoiler Alert: it’s more than simply establishing a Chief Content Officer role in your company or tapping into the latest publishing platform. It takes a comprehensive effort that considers business operations, cultural implications, storytelling and technology.

Presenter/s or Panelists
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →
avatar for Julio Fernandez

Julio Fernandez

VP Search Marketing & Analytics, SocialShelfspace.com
Mr. Fernandez is a proven marketing leader that had the opportunity to grow with the industry. His work with traditional newspaper publishing in 1992 evolved to online newspapers in 1997. | | | | His eMarketing career with Oracle Corporation (2000 – 2008) thrived to managing seven-figure budgets for online advertising, global search optimization and management of social media accounts. | | | | Working for global PR & Advertising... Read More →
ZM

Zahir Mirza

Doosra.in
avatar for Sumeet Singh

Sumeet Singh

National Head – Marketing & Communications, Naukri.com, Stream Host : Content Marketing Conference
Sumeet Singh, National Head – Marketing & Communications at Info Edge, is responsible for all online and offline Marketing, brand strategy as well as Corporate Communications for a assortment of brands like Naukri.com, Jeevansathi.com, 99acres.com, Shiksha.com, Brijj.com. Dealing with consumer brands like Naukri.com and Jeevansathi.com, marketing functions at Info Edge span across various media platforms. As the Head of Marketing, her... Read More →

Advisory / Stream Hosts
avatar for Prasanjeet Dutta Baruah

Prasanjeet Dutta Baruah

Heads Marketing, Oberoi Hotels and Resorts, Stream Host : Content Marketing Conference
Prasanjeet Dutta Baruah, heads Marketing for the Oberoi Group. His priorities include marketing strategy, advertising, research, customer value management and analytics and digital marketing. Oberoi Hotels and Resorts was recently voted The World's Best Hotel Brand by the readers of Travel+Leisure, USA. Prasanjeet has over 15 years of work experience and was earlier with MetLife India Insurance, where he was Associate Director, Marketing and... Read More →
avatar for Subhrangshu Neogi

Subhrangshu Neogi

Director & Head -Marketing and Brand, Religare Enterprises Limited, Chairperson, CMO Choice Awards
As the head of the group’s marketing efforts, Subhrangshu oversees and offers strategic guidance for marketing programs across all financial services businesses of the group, straddling a diverse bouquet of products, channels and segments. He is also the chief custodian for the Religare Brand having navigated it since inception and responsible for the overall architecture, positioning and consistency across all platforms. He is a key... Read More →


Friday January 24, 2014 11:30am - 12:15am
Stream:Content Marketing , at Crystal 4

11:45am

Going beyond Loyalty to Advocacy
Limited Capacity seats available

The CEO brings a view from the top on how Advocacy is the true end game for Loyalty Management... to maximise value through the customers life time. Retail offers the unique opportunity of knowing your customers in depth. Most of our past efforts have been purportedly in maximising customer value proposition although in effect we always measured business indicators like number of repeat purchases, ticket size, rev/customer, ability to get customers to consume multiple product lines or categories etc etc. The over abundance of loyalty programs, the desire of the customer to try new formats, and the non-linear growth of internet access leading to customers flocking to Ecommerce - what is the role of CRM in this new world? How will retailers/marketers cope and indeed exploit the opportunities offered? What is the role of coalition programs? Will payment solutions (including wallets) remain a different stream? Will share past and current examples as also my understanding of where it is headed and what we need to do

Presenter/s or Panelists
avatar for Finest Marketing Minds

Finest Marketing Minds

15 Senior CxO / CMO's, Blue Chip Companies
Look for the long list of speakers at http://analyticspremium2014.sched.org/speakers | | Questions & Nominations | Call Shelly Singh +919987701357 or email secretary@dmai.co

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Friday January 24, 2014 11:45am - 12:15am
Stream:CRM n Loyalty at Crystal 1

11:45am

Optimising the Omni-Channel Customer Experience
Limited Capacity seats available

Today’s savvy and discriminating customers won’t tolerate inconsistency and disconnects as they interact with your brand across multiple channels—and that’s a blow to your top-line revenue. Explore the role your ecommerce site plays in delivering a quality customer experience across every touchpoint, online or offline: smartphones and tablets, marketplaces, and even how your commerce technology can benefit your call centre and physical points of sale (POS). Our speakers will drill down into how to build and utilise a single customer data set to ensure omnichannel consistency, display real-time store-by-store inventory information on your website, simplify management of ecommerce and back-office functions, and leverage customer data for personalised marketing. - Get practical insights and tips to win the omnichannel battle - Learn how to harness the power of customer data to deliver a seamless omnichannel experience

Presenter/s or Panelists
avatar for Santosh R Shetty

Santosh R Shetty

Co-Founder & Director, RazorFish Neev
Santosh Shetty co-founded Neev Technologies in 2005 with an aim to help customers build products using bleeding edge technology. Neev became part of Razorfish in 2013 and Santosh continues to be involved in helping clients achieve superior results in the digital space. Santosh has over 14 years of experience in the field of IT and technology. He started his career with Talisma, where he was a member of one of the first “Made in India” product... Read More →

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 11:45am - 12:15am
Stream:Ecommerce at Crystal 3

11:45am

The Road to ROI: Building a Strategy for Social Marketing Success
Limited Capacity seats available

 The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand but what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that? 1. Define the ROI. 2. Understand what the target consumer segment is seeking (Listen) 3. Build a social media ecosystem to court, interact and engage with identified consumer segments. 4. Integrate with overall organization and marketing strategy.

The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand & what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that?" 1. Learn 5 tips to good social listening. 2. Three things that you can implement for your social media strategy. 3. Attendees get to learn about best practices through a case study on participating in the conversation.

 


Presenter/s or Panelists
avatar for Lata Subramanian

Lata Subramanian

CMO, Sterling Holidays
An Economics graduate, Lata has over 34 years of work experience across a range of service related industries such as Hospitality, Civil Aviation, Advertising and Publishing. She has, in her long career, worked with companies such as Jet Airways, East India Hotels, Lintas (now Lowe) and Trikaya (now Grey). | | In her over three decades of working experience, Lata has scripted the conceptualisation and execution of several successes. Chief among... Read More →

Advisory / Stream Hosts
avatar for Pradeep Chopra

Pradeep Chopra

CEO, Digital Vidya, Stream Host : Data and Performance Marketing Conference
Pradeep Chopra (CEO, Digital Vidya) Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital... Read More →

Advisory- Special Invitees
avatar for LK Gupta

LK Gupta

Chief Marketing Officer, RedBus.in
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing at LG Electronics till 2012. Before that he spent more than a decade at Gillette and P&G in various capacities in India and Middle East & Africa region... Read More →

Friday January 24, 2014 11:45am - 12:15pm
Stream:Social Media Marketing at Crystal 2

12:15pm

How do customer behaviour insights drive greater loyalty?
Limited Capacity seats available

An eminent panel of experts in CRM & Loyalty Management discuss how Customer behaviour understanding is crucial to the success of CRM and Loyalty. Stimulus and Response. Cause and Effect. What is at play when it comes to Customer Loyalty? While Big Data can be efficiently sliced to reveal patterns and possibilities, what is still mostly unknown is what happens when the customer is stimulated. How will he or she respond? In other words what defines the cause which leads to an effect? Our expert panel who have the benefit and experience of launching 1000’s; of campaigns will unravel how the customer thinks… while we think he is loyal to us. Discover the role subjective ‘customer insights’ that help understand customer behavior, to make for successful campaign management.

Presenter/s or Panelists
avatar for MS Ashok

MS Ashok

COO, Accentiv, Stream Host : Data and Performance Marketing Conference
Ashok has over two and a half decades of sales and marketing experience, with the last 15 years focused entirely on loyalty and relationship marketing space. He is the co-author of two of India’s largest customer loyalty programs – the PetroBonus and the SmartFleet. Ashok has worked with companies like Bharat Petroleum, Reliance Industries Ltd. and Direxions Marketing Solutions and has provided customer engagement and loyalty solutions for... Read More →
avatar for Rakhshin Patel

Rakhshin Patel

Partner, M&C Saatchi, Grand Jury Chair, DMAi ECHO Awards
The last woman standing, best describes Rakhshin Patel, one of the pioneers in relationship marketing in India. Her formidable experience of 23 years in the relationship marketing space has seen her advising over 250 clients on loyalty and relationships. While she remains happily single and unattached! In 1989 Rakhshin helped set up Datamatics Direct India's first and largest list broking firm. This was the first organized venture in a largely... Read More →

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Friday January 24, 2014 12:15pm - 12:45pm
Stream:CRM n Loyalty at Crystal 1

12:15pm

Pick a Platform: Battling it Out to Be the Best
Limited Capacity seats available

Each panelist has a soft spot for one social media platform. Listen to the panelists as they discuss what they love about their prominent social media platform.

Presenter/s or Panelists
MH

Malavika Harita

CEO, Saatchi
avatar for Ranjana Hamirwasia Maroli

Ranjana Hamirwasia Maroli

Vice President, Urja Interactive
The journey from a quaint little colony, to an idyllic small town, and finally to a big & bustling Mumbai has been incredible with all its shades, hues and melodies. Advertising, infact, communication and engagement, especially in the digital space has and continues to be my pursuit and passion! I find the "dynamicity", the challenges & the enormous possibilities of this platform which is just unfurling, intriguing, to say the least!

Advisory / Stream Hosts
avatar for Pradeep Chopra

Pradeep Chopra

CEO, Digital Vidya, Stream Host : Data and Performance Marketing Conference
Pradeep Chopra (CEO, Digital Vidya) Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital... Read More →

Advisory- Special Invitees
avatar for LK Gupta

LK Gupta

Chief Marketing Officer, RedBus.in
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing at LG Electronics till 2012. Before that he spent more than a decade at Gillette and P&G in various capacities in India and Middle East & Africa region... Read More →

Friday January 24, 2014 12:15pm - 12:45pm
Stream:Social Media Marketing at Crystal 2

12:15pm

Friends Forever - Using Digital Currency and Big Data to Deepen Customer Loyalty
Limited Capacity seats available

Loyalty used to be simple: buy coffee, collect reward point. As brands expand their “social currencies” into virtual federal reserves based around larger partnerships and ecosystems, what will the future look like in the emerging billion dollar market around digital currency and payments? - How big data and digital money will merge - Case studies and use models for virtual currency - The future of loyalty and retention in a world of pervasive data

Presenter/s or Panelists
avatar for Piyush Bhargav

Piyush Bhargav

Vice President - Product Management and Digital Marketing, TV18 Home Shopping Network Ltd
Passionate about e-commerce , buys and sells himself and loves to buy products at great deals. Loves technology and reading political blogs . Piyush started off as an entrepreneur 12 years back when he bootstrapped a music e-tailing venture in India. After earning his stripes in entrepreneurship through this experience, he set up and grew an e-commerce enabled content website for Raymond’s, one of the large business conglomerates in... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 12:15pm - 12:45pm
Stream:Ecommerce at Crystal 3

12:15pm

Bringing it to life Ideation to launch
Limited Capacity seats available

Presenter/s or Panelists
avatar for Paul Seligman

Paul Seligman

Chairman, Communicator Marketing Group
Paul initially worked in marketing in both the US and UK before switching over to the Agency world. Having sold his company, he then ran a WPP Agency, before starting his own independent marketing group. He has worked with Jack Daniel's for 25 years, and will talk about the importance of content in their marketing mix.

Advisory / Stream Hosts
avatar for Prasanjeet Dutta Baruah

Prasanjeet Dutta Baruah

Heads Marketing, Oberoi Hotels and Resorts, Stream Host : Content Marketing Conference
Prasanjeet Dutta Baruah, heads Marketing for the Oberoi Group. His priorities include marketing strategy, advertising, research, customer value management and analytics and digital marketing. Oberoi Hotels and Resorts was recently voted The World's Best Hotel Brand by the readers of Travel+Leisure, USA. Prasanjeet has over 15 years of work experience and was earlier with MetLife India Insurance, where he was Associate Director, Marketing and... Read More →
avatar for Subhrangshu Neogi

Subhrangshu Neogi

Director & Head -Marketing and Brand, Religare Enterprises Limited, Chairperson, CMO Choice Awards
As the head of the group’s marketing efforts, Subhrangshu oversees and offers strategic guidance for marketing programs across all financial services businesses of the group, straddling a diverse bouquet of products, channels and segments. He is also the chief custodian for the Religare Brand having navigated it since inception and responsible for the overall architecture, positioning and consistency across all platforms. He is a key... Read More →


Friday January 24, 2014 12:15pm - 1:00pm
Stream:Content Marketing , at Crystal 4

1:00pm

Networking Lunch
Limited Capacity seats available

Friday January 24, 2014 1:00pm - 2:00pm
Stream:Networking at Pre Function

2:00pm

Content in the Audio Visual realm/Engaging Video strategy: Focusing on the Millennial and youth
Limited Capacity seats available

Content is evolving. No longer are white papers and webinars the secret to content marketing success – visual is becoming the norm. Get ready to kick the tires and light the fires around your content marketing strategy as we show you how to effectively utilize visual content like infographics, video, visual note-taking, memes and images into your marketing campaigns. The session will show you how to amplify this content using key platforms like SlideShare and the top visual social channels like Pinterest, YouTube, and Facebook. Give your content a viral shot in the arm with this not to be missed session.

Presenter/s or Panelists
avatar for Guneet Singh

Guneet Singh

Head Consumer Marketing, Google
avatar for Manu Vaish

Manu Vaish

Director, SapientNitro
Manu is a senior leader at SapientNitro working out of the Delhi office. Manu operates at the exciting confluence of technology and marketing and helps brands connect with their customers effectively in an omni-channel world. He is currently leading a global digital innovation & transformation program for one of the largest FMCGs globally. In the role, Manu leads a team that identifies digital trends and enables them at scale for brands globally... Read More →

Advisory / Stream Hosts
avatar for Prasanjeet Dutta Baruah

Prasanjeet Dutta Baruah

Heads Marketing, Oberoi Hotels and Resorts, Stream Host : Content Marketing Conference
Prasanjeet Dutta Baruah, heads Marketing for the Oberoi Group. His priorities include marketing strategy, advertising, research, customer value management and analytics and digital marketing. Oberoi Hotels and Resorts was recently voted The World's Best Hotel Brand by the readers of Travel+Leisure, USA. Prasanjeet has over 15 years of work experience and was earlier with MetLife India Insurance, where he was Associate Director, Marketing and... Read More →
avatar for Subhrangshu Neogi

Subhrangshu Neogi

Director & Head -Marketing and Brand, Religare Enterprises Limited, Chairperson, CMO Choice Awards
As the head of the group’s marketing efforts, Subhrangshu oversees and offers strategic guidance for marketing programs across all financial services businesses of the group, straddling a diverse bouquet of products, channels and segments. He is also the chief custodian for the Religare Brand having navigated it since inception and responsible for the overall architecture, positioning and consistency across all platforms. He is a key... Read More →


Friday January 24, 2014 2:00pm - 2:45pm
Stream:Content Marketing , at Crystal 4

2:15pm

Going beyond Big Data : Leveraging it
Limited Capacity seats available

Traditional CRM & loyalty programs are increasingly struggling to differentiate themselves, and do not inspire or excite consumers. Consumers see too many look-alikes; do not see real value; find the experience patchy; and most important, are getting harder to please, with their expectations being continuously raised higher. Big Data has the potential to provide break-through answers by finding new ways to delight consumers. Big Data technologies enable ultra-personalization of products & offers; the joy of serendipity and self-discovery; and institutionalization of execution. In short, Big Data brings a new paradigm for CRM and loyalty.

Presenter/s or Panelists
avatar for Srikant Sastri

Srikant Sastri

Co-founder, Crayon Data
As a third-time entrepreneur, my big focus in 2014 is to build a global business around Big Data, as a lead investor and co-founder at Crayondata(www.crayondata.com). After building and selling two scaled-up ventures in marketing services & temp staffing, I helped drive an aggressive M&A strategy to help Publicis Groupe establish digital leadership in India. I am passionately involved in investing in, and mentoring start-ups via TiE and... Read More →

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Friday January 24, 2014 2:15pm - 2:45pm
Stream:CRM n Loyalty at Crystal 1

2:15pm

Gaining real insights from across the social Web with powerful social media analytics
Limited Capacity seats available

Understand how to use social media analytics technologies to turn massive volumes of unstructured social media data into meaningful insights? Learn from a real-world case study, how to quantify consumer perception about your brand, products and competitors and uncover trends in consumer preferences, emotions and behaviour.

Presenter/s or Panelists
avatar for Kunal Arora

Kunal Arora

Senior Vice President, Hungama Digital Services
Kunal Arora is the Head of Digital at Hungama Digital Media Entertainment Pvt. Ltd. A Bachelor of Business Administration in Marketing and Finance from the University of Maryland University College, Kunal has more than 11 years of experience in electronics & digital Industry. | | Kunal began his career as with the digital ad sales team at Hungama. After a successful stint with the company, he moved to LG as head of its digital business. At... Read More →

Advisory / Stream Hosts
avatar for Pradeep Chopra

Pradeep Chopra

CEO, Digital Vidya, Stream Host : Data and Performance Marketing Conference
Pradeep Chopra (CEO, Digital Vidya) Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital... Read More →

Advisory- Special Invitees
avatar for LK Gupta

LK Gupta

Chief Marketing Officer, RedBus.in
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing at LG Electronics till 2012. Before that he spent more than a decade at Gillette and P&G in various capacities in India and Middle East & Africa region... Read More →

Friday January 24, 2014 2:15pm - 2:45pm
Stream:Social Media Marketing at Crystal 2

2:15pm

Obsessive Customer Focus Disorder. The Bug Worth Catching
Limited Capacity seats available

Many companies talk about having a customer focus, but few have it as an obsession. In today’s consumer- empowered world, only the ecommerce players who truly deliver value to their customers will survive. "Customer focus" isn't just fluffy feel good stuff, when aligned with the right metrics online retailers can use it as a powerful tool in growing profits. Learn how a systematic, actionable approach to building a culture of customer focus that delivers bottom line results and how you can apply the same techniques in your ecommerce venture.

Presenter/s or Panelists
avatar for Swati Bhargava

Swati Bhargava

CEO & Co-Founder, Cashkaro.com
Swati Bhargava is the CEO & Co-Founder of Cashkaro.com, India’s leading Cashback & Coupons site. Swati worked at Goldman Sachs in London for 5 years before starting Pouring Pounds (UK Cashback business) with her husband Rohan & then expanded the business to India. Prior to that Swati studied at the London School of Economics. Given her work with Cashkaro, Swati has great insight into Indian e-commerce, online shopping trends & social media... Read More →
avatar for Sachin Kapur

Sachin Kapur

CMO - Groupon APAC Emerging Markets, Groupon India
Sachin is leading the marketing function for Groupon's APAC Emerging Markets. In less than 2 years, Groupon India has attained the No.1 position with over 50% market share (comscore). At Groupon, he is tasked with building the brand & making it the most preferred destination to find the best things to do across four countries. Having demonstrated strong growth in target markets through key projects in his previous roles, he brings his... Read More →

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 2:15pm - 2:45pm
Stream:Ecommerce at Crystal 3

2:45pm

Leveraging Customer Value Creation for greater loyalty
Limited Capacity seats available

A Super-Specialist with great understanding of Customer Value Creation shows how to use it to gain customer’s trust and loyalty. The role of executives is to create value for employees and customers and thereby for shareholders, Creating Customer Value goes far beyond satisfaction and leads to loyalty and increased market share. This is shown through examples. Measuring Value allows you to create more value effectively. Better value is what makes people buy. The talk shows why.

Presenter/s or Panelists
avatar for Gautam Mahajan

Gautam Mahajan

Thought Leader for Creating Value, Customer Value Foundation
Gautam Mahajan is an internationally acclaimed expert in strategy, general management and globalisation. He is President of Inter-Link Services Pvt. Ltd. Gautam has started Customer Value Foundation to help companies with Customer Value and Value Creation. He is Founding Editor of the Value Creation Journal. He has proved quantitatively with the Tatas that Values create Value! His books, Total Customer Value Management: Transforming Business... Read More →

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Friday January 24, 2014 2:45pm - 3:15pm
Stream:CRM n Loyalty at Crystal 1

2:45pm

How an old age brand could write new rules in brave & volatile Digital world
Limited Capacity seats available

Presenter/s or Panelists
PT

Prabhakar Tiwari

GM - Marketing, CEAT

Advisory / Stream Hosts
avatar for Pradeep Chopra

Pradeep Chopra

CEO, Digital Vidya, Stream Host : Data and Performance Marketing Conference
Pradeep Chopra (CEO, Digital Vidya) Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital... Read More →

Advisory- Special Invitees
avatar for LK Gupta

LK Gupta

Chief Marketing Officer, RedBus.in
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing at LG Electronics till 2012. Before that he spent more than a decade at Gillette and P&G in various capacities in India and Middle East & Africa region... Read More →

Friday January 24, 2014 2:45pm - 3:15pm
Stream:Social Media Marketing at Crystal 2

2:45pm

Make Trust an Asset to Your Online Business
Limited Capacity seats available

Whilst e-commerce has demonstrated rapid growth and innovation, it is yet to reach its full potential. Even today many consumers are either afraid to transact online or do so with great caution due to concerns about their online security. Given that there are more than 286 million variants of malware affecting websites in addition to the thousands of phishing websites established every day, building customer trust online is crucial to the success of any e-commerce business.

Presenter/s or Panelists
avatar for Finest Marketing Minds

Finest Marketing Minds

15 Senior CxO / CMO's, Blue Chip Companies
Look for the long list of speakers at http://analyticspremium2014.sched.org/speakers | | Questions & Nominations | Call Shelly Singh +919987701357 or email secretary@dmai.co

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 2:45pm - 3:15pm
Stream:Ecommerce at Crystal 3

2:45pm

Using meaningful content to build long term trust and Brand Building
Limited Capacity seats available

The session will share insights on the emerging definition of content, how organizations are structuring themselves for content maturity and what the future of content looks like for brands.

Presenter/s or Panelists
avatar for Ashwani Singla

Ashwani Singla

CEO, Asia, Penn Schoen Berland
Ashwani Singla is the MD & Chief Executive of Penn Schoen Berland  | (www.psbresearch.in), Asia. In his two decade of experience in the communication &  | service industry, Ashwani has donned the role of a trusted advisor and strategist for the  | C Suite of top MNCs, Indian enterprises and emerging Indian MNCs across a wide range  | of sectors. He has been voted as one of the most well respected professionals in India... Read More →

Advisory / Stream Hosts
avatar for Prasanjeet Dutta Baruah

Prasanjeet Dutta Baruah

Heads Marketing, Oberoi Hotels and Resorts, Stream Host : Content Marketing Conference
Prasanjeet Dutta Baruah, heads Marketing for the Oberoi Group. His priorities include marketing strategy, advertising, research, customer value management and analytics and digital marketing. Oberoi Hotels and Resorts was recently voted The World's Best Hotel Brand by the readers of Travel+Leisure, USA. Prasanjeet has over 15 years of work experience and was earlier with MetLife India Insurance, where he was Associate Director, Marketing and... Read More →
avatar for Subhrangshu Neogi

Subhrangshu Neogi

Director & Head -Marketing and Brand, Religare Enterprises Limited, Chairperson, CMO Choice Awards
As the head of the group’s marketing efforts, Subhrangshu oversees and offers strategic guidance for marketing programs across all financial services businesses of the group, straddling a diverse bouquet of products, channels and segments. He is also the chief custodian for the Religare Brand having navigated it since inception and responsible for the overall architecture, positioning and consistency across all platforms. He is a key... Read More →


Friday January 24, 2014 2:45pm - 3:30pm
Stream:Content Marketing , at Crystal 4

3:15pm

Going beyond the limitations that challenge customers loyalty.
Limited Capacity seats available

An expert panel of CRM specialists discuss how to drive success by identifying limitations to managing customer’s loyalty. In a perfect world, everyone will actually behave as predicted. Or do they? Practitioners of CRM know that that’s often far from the truth. What limits success in CRM? What are the perceived barriers? The unknown road blocks? Our expert panelists get animated as they discuss how to drive successful CRM by identifying limitations to managing a customer’s loyalty.

Presenter/s or Panelists
avatar for Winnifred Knight

Winnifred Knight

Managing Director and Owner, The Marketingsite.com
Winnifred is a widely recognized expert in the field of Marketing Direct. She has worked in the direct marketing industry for over 45 years in both client and agency roles, and for the past 15 years has run her own consultancy business, CUBE [ON THE SQUARE] with business partner Luisa Mazinter. Her experience spans across the marketing, media and communication industry and CUBE has consulted and implemented direct, interactive, web and mobile... Read More →
avatar for Vasantha V Kumar

Vasantha V Kumar

CMO, IBM
Vasanth is currently responsible for managing the entire IBM Marketing & Communication function in India South Asia in addition to his role as the Brand & Communication Leader. As the Brand & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Brand Systems, Digital Marketing, External Relations, Workforce Enablement and Field Enablement supporting the domestic... Read More →
avatar for Saurav Patnaik

Saurav Patnaik

Co-Founder & CBO, Kenscio Digital Marketing Pvt. Ltd.
Co founder of Kenscio, a young yet the most vibrant force behind the success of all marketing drives of the company. The strategist of marketing for the company. An engineer by qualification and a fierce marketer by choice. Saurav before the start of Kenscio ,was working with Pramati Technologies, Hyderabad and was heading the team for popularizing “Tell a Friend”, a digital marketing product of Social Twist in. Previous to that he was... Read More →
avatar for Praveen Rao

Praveen Rao

Vice President, Arvato India
Praveen heads the Marketing Services business unit at arvato. He has been with arvato since June 2009 and has worked closely with the India leadership team to create India specific B2B marketing solutions and service offerings for the clients in India. He also spearheaded marketing service offerings in the B2C space by bringing in web technology interventions.He comes with over 13 years experience in Media Planning, Direct Marketing and Print... Read More →

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Friday January 24, 2014 3:15pm - 3:45pm
Stream:CRM n Loyalty at Crystal 1

3:15pm

Think Beyond Engagement. Why Advocacy and Loyalty are the Secret Sauce of Social Success
Limited Capacity seats available

While building and engaging a fan base is undeniably important, CMOs are now looking for tangible proof that measurable commerce and long-term brand value can be achieved from social marketing. It’s also high time for social marketers to break out of their selfimposed silos and prove the true value they can deliver to the wider marketing department. But, this can only be achieved by activating rather than engaging your social community. Learn: 1. How to profile and segment a fan database to identify and target individual advocates, referrers and dormant fans across social networks and other marketing channels. 2. How truly social brands are curating advocacy content from across the web to socialize their websites 3. How to develop social commerce programs that financially reward fans for recruiting their friends 4. How to create long-term loyalty programs that work across multiple apps and multiple devices

Presenter/s or Panelists
avatar for Michael Leander

Michael Leander

Michael Leander Company
Having experienced marketing, sales and management in many different cultures and in many different industries, I am passionate about ... | | - sharing knowledge (my own mostly) | - helping businesses enable and sustain growth | - better understand how to simplify complex marketing processes | - help businesses implement high performing marketing programs | - eradicate buzz words and convert the "B.S. People" from talkers to achievers... Read More →
avatar for Sandeep Pandey

Sandeep Pandey

Leader - Consulting and Analytics, Mindshareworld
avatar for Sanjay Singal

Sanjay Singal

Senior General Manager - Marketing, Dabur India Limited, Jury Member : CMO Choice Awards
Mr. Sanjay Singal is the Head of Marketing for Dabur Foods. | Has nearly 20 years experience in Marketing and Customer management across global and Indian brands including Dove, Fair & Lovely, Pizza Hut and Dabur. He has worked across industries as diverse as packaged goods (HUL) and Financial services (GE). In foods industry, he has been previously associated with Yum restaurants handling the Pizza Hut brand in South Asia and his current... Read More →

Advisory / Stream Hosts
avatar for Pradeep Chopra

Pradeep Chopra

CEO, Digital Vidya, Stream Host : Data and Performance Marketing Conference
Pradeep Chopra (CEO, Digital Vidya) Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital... Read More →

Advisory- Special Invitees
avatar for LK Gupta

LK Gupta

Chief Marketing Officer, RedBus.in
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing at LG Electronics till 2012. Before that he spent more than a decade at Gillette and P&G in various capacities in India and Middle East & Africa region... Read More →

Friday January 24, 2014 3:15pm - 3:45pm
Stream:Social Media Marketing at Crystal 2

3:15pm

The Future of E Commerce
Limited Capacity seats available

We have only experienced a fraction of the impact ecommerce will have on the life of the consumer and how profoundly it will change the way businesses operate. Global ecommerce is now the fastest growing industry in the world and surpassed the trillion dollar mark in 2012. Over the next five years, the industry will double. In this session learn why every business is now an ecommerce business and the capabilities your organization needs to be ready for the profound change that has only just begun.

Presenter/s or Panelists
avatar for Sunil Kumar

Sunil Kumar

Head of Ecommerce, Go Air
Joined IRCTC in 2007, looking after Portal operations, Online Tourism Products, B2B Tie ups for the Portals of IRCTC. He has been credited with introducing new initiatives into IRCTC like Online Hotel Booking, Online Air booking, CWG’10 ticketing & Rail tour packages. Recently he’s been instrumental in launching IRCTC’s E-Retail website shop.irctc.co.inPrevious stints - Started career in 1999 with Orbit Tours Mumbai after... Read More →
avatar for Deepa Thomas

Deepa Thomas

ECommerce Evangelist, EBay India
Deepa M Thomas is the 38 year old eCommerce Evangelist for eBay India where she is responsible for evangelizing the transformational potential of eCommerce to industry, corporates, brands, NGOs, entrepreneurs, consumers & media. Deepa has been with eBay India for over 9 years & is a member of the India Leadership Team. She is passionate about online shopping = smart shopping. Deepa is also leading the Asia Pacific eBay WIN... Read More →
avatar for Kashyap Vadapalli

Kashyap Vadapalli

CMO, Pepperfry
Diverse experience across industries [E-commerce, Internet, Software Services, Consumer Goods] across geographies, focused sharply on 'consumer/customer understanding' and delivering to 'new business growth' through senior leadership roles in marketing/advertising, business development, sales and strategy/planning. Specialties: Sales, Marketing, Business Development, Operations, Consumer Packaged Goods, Elearning, Advertising, People Management
avatar for Gaurav Vora

Gaurav Vora

Director, Dynaflex
Mr. Gaurav Vora has more than 15 years of experience in specialty packaging and security  | products industry. | | A visionary, he was instrumental in developing the tamper evident line in India by supplying  | 1crore such high security envelopes with the launch of Dhirubhai Ambani pioneer scheme  | where mobiles were going to be delivered across India by courier against global competition.  | | He has taken extensive... Read More →

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 3:15pm - 3:45pm
Stream:Ecommerce at Crystal 3

4:00pm

Networking Hi tea Evening
Limited Capacity seats available

Friday January 24, 2014 4:00pm - 4:30pm
Stream:Networking at Pre Function

4:30pm

Closing Remarks
Limited Capacity seats available

Presenter/s or Panelists
avatar for Vatsal Asher

Vatsal Asher

Director & CEO, DMAi
Vatsal Asher is recognised as a customer experience expert having two decades of experience in strategy to execution using creative and practical marketing solutions. He's been instrumental in strengthening DMAi’s presence as an apex body for the collective cause of advancing & protecting Data Driven Marketing & Advertising in India. By emphasizing on global best practices for marketing services providers and marketers, his works... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →
avatar for Nita Kapoor

Nita Kapoor

COO, Godfrey Phillips
Nita Kapoor, the Chief Operating Officer, Domestic of Godfrey Phillips India is at the helm of managing and supervising all domestic businesses of Godfrey Phillips India namely Cigarettes and Cigar, Tea, Chewing Masala and Candy. Nita pursued her Management Programme from IIM Ahmedabad and is an alumnus of the Harvard Business School. Her professional career spans over three decades in the areas of Consumer, Brands, Brand Architecture, Brand... Read More →
avatar for Winnifred Knight

Winnifred Knight

Managing Director and Owner, The Marketingsite.com
Winnifred is a widely recognized expert in the field of Marketing Direct. She has worked in the direct marketing industry for over 45 years in both client and agency roles, and for the past 15 years has run her own consultancy business, CUBE [ON THE SQUARE] with business partner Luisa Mazinter. Her experience spans across the marketing, media and communication industry and CUBE has consulted and implemented direct, interactive, web and mobile... Read More →
avatar for Rajesh  Kumar

Rajesh Kumar

Head of Marketing, SAP Indian Subcontinent
Rajesh Kumar is the Head of Marketing for SAP in the India Subcontinent, where he holds the overall Responsibility for Brand stewardship, corporate communications, Go-to-market strategy & execution across Industry and Solutions in Enterprise, Govt. and SME segments in India , Srilanka and Bangladesh markets. His charter is to build and sustain SAP's leadership as the business software provider of choice for customers ranging from... Read More →
avatar for Shelly Singh

Shelly Singh

Director & COO, DMAi
Shelly Singh is Founder and CEO for Thursday Premiere, a company that incubates and commercializes marketing and media intellectual properties by harnessing ideas that set industry paradigms and create value for its fraternity. An adept media and marketing professional, she has over 15 years of experience in print media and retail industry. Shelly is also Director & COO at DMAi and publisher at theCMOguide

Friday January 24, 2014 4:30pm - 5:15pm
Stream:Keynote at Crystal Grand