Translating the popular saying “It takes money to make money”, to email marketing, means its essential to have a sufficient budget to execute successful campaigns!
Nothing is more powerful than having a firm understanding of your own ROI. If you haven't already, take a deep dive into the numbers – its not as hard as you think.ROI on email marketing is a lot easier to measure/test/optimize, than some of the other marketing channels. Get insights into
With over 50% of emails unique opens on the mobile & 50% higher open rates with video embedded in emails – understand the how’s and why’s
Also come and explore why combine Email & social in your marketing programs. Each are effective on their own – however their combined power can be explosive.
Same wine - new flavors new bottles! Email and Mobile: Email and Video - How do you leverage each with the other - Email and social
Get in-depth insights into building, management, optimization and growth of lists! The rights and wrongs that can make significant difference to your email campaign
Today’s marketing tactics are all powered by different technologies—email programs, content management systems, third-party media servers, keyword and competitive research tools, marketing automation systems, social listening platforms, analytics APIs. Often times, IT department selects –Marketing then inherits the selected technology and is left to fend for themselves.
Fact is Digital marketing does not happen without technology.
A marketer must not only understand disparate technology systems but know how they work, integrate with their organization’s systems (and each other), how they will fulfill their marketing needs, how they can be optimized and how they can run and measure campaigns successfully with them.
And then there is the small giant – the mobile. Come and hear experts unravel and ‘de-tech’ myths and facts!
A report with merely Open, Click-through Rates, and the like does not constitute ‘analytics’. These metrics only provide a picture of tactical results, not any sort of longitudinal story.
Analytics in email is the process of looking at all available data, to test or prove a hypotheses or theory, or to uncover some other previously unknown insight about your customers and optimize the email marketing efforts.
The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand but what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that? 1. Define the ROI. 2. Understand what the target consumer segment is seeking (Listen) 3. Build a social media ecosystem to court, interact and engage with identified consumer segments. 4. Integrate with overall organization and marketing strategy.
The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand & what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that?" 1. Learn 5 tips to good social listening. 2. Three things that you can implement for your social media strategy. 3. Attendees get to learn about best practices through a case study on participating in the conversation.
