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Thursday, January 23 • 5:15pm - 6:15pm
Data: The ubiquitous force LIMITED

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Limited Capacity seats available

In the pre-digital era data used to be the exclusive domain of scientists and mathematicians but today it is an ubiquitous force that we cannot escape. Data serves as a powerful tool to make a clear, compelling argument. However, a common pitfall for people when presenting data is sharing way too much of it. To differentiate ourselves as brands today, we have to learn how to tell focused and compelling stories using the power of data, which often means thinking differently about how and what to present. In her session Costanza will - share learnings, - principles and examples of how to use data - and simple data visualization tools successfully to tell powerful stories that move audiences.

Presenter/s or Panelists
avatar for Costanza Tedesco

Costanza Tedesco

Senior Vice President, Marketing Communications, SAP
Costanza Tedesco is SAP’s Senior Vice President, Marketing Communications- responsible for shaping and strengthening the SAP brand. Her teams drive the translation of SAP’s business strategies into branding strategies – in areas such as advertising, visual identity systems, digital design, product naming, media planning, content strategy & production, etc. | | Costanza has driven a multi-year program to “transform” the SAP brand... Read More →

Thursday January 23, 2014 5:15pm - 6:15pm
Stream:Keynote at Crystal Grand

Attendees (5)