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Wednesday, January 22 • 2:45pm - 3:15pm
Content Marketing: Socialize Your Content and Reshape the Role of PR LIMITED

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Learn how to tap into the growing power of content marketing and how creating and distributing content via social channels is turning brands into media companies and PR professionals into chief information officers. Content marketing has transformed traditional notions of public and media relations, as content-hungry audiences are less interested in the source of content as they are in the quality and utility of the content. This session will show PR pros how to use the power of story, all their content assets, collaborate across department lines and expand the notion of “PR” to encompass (meaningful) content creation and distribution. "You'll learn how to:
Think like a publisher and media producer Apply storytelling concepts and high editorial standards to the creation of text and visual content Be your own editor and decide when there is real value to the content you’re sharing Socialize your content to extend its reach Create credible content that will be found by search engines Attract and retain customers with your brand’s unique content Use measurement tactics to determine what's working and what's not working in your content strategy"

Presenter/s or Panelists
avatar for Nikhil Rungta

Nikhil Rungta

Nikhil is a business-builder, start-up survivor, digital media evangelist and a passionate storyteller. The past 18-years have taken him on an amazing adventure where he has built brands, painted visions and inspire and coached great teams.  He is currently working with Yebhi.com as their Chief Business Officer.Prior to Yebhi, he was the CMO of Google India taking care of products like Youtube, Chrome, Android and Google Plus.Nikhil's... Read More →

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed


Wednesday January 22, 2014 2:45pm - 3:15pm
Stream : PR at Crystal 4 Stream : PR at Crystal 4

Attendees (5)