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Wednesday, January 22 • 5:30pm - 7:00pm
Approach to Digital and Brand Building through Digital LIMITED

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Limited Capacity seats available

It is not about Digital Marketing Anymore. Digital is the age we are living in. Digital today plays the role of a multiplier and a catalyst across all functions and verticals of the organization. Digital is going way beyond customer acquisition; it can now help in Brand Communication, Information dissemination, cross selling and also understanding consumer trends.



 The challenge is that one cannot approach Digital the way we have approached the non-digital world in the past. This session explores what this approach must be….


  1. Questions that will be answered through this master class

  2. What the approach to Digital must be different?

  3. Key Tenets of this approac

  4. How to implement this approach one step at a time

  5. Is Brand Building possible through Digital ?

  6. Why this approach must also be different from the conventional media approach

  7. Key Tenets of Brand Building through Digital






Presenter/s or Panelists
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →

Speaker
avatar for Julio Fernandez

Julio Fernandez

VP Search Marketing & Analytics, SocialShelfspace.com
Mr. Fernandez is a proven marketing leader that had the opportunity to grow with the industry. His work with traditional newspaper publishing in 1992 evolved to online newspapers in 1997. | | | | His eMarketing career with Oracle Corporation (2000 – 2008) thrived to managing seven-figure budgets for online advertising, global search optimization and management of social media accounts. | | | | Working for global PR & Advertising... Read More →


Wednesday January 22, 2014 5:30pm - 7:00pm
Stream:Live Certification at Ebony 2

Attendees (8)