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Thursday, January 23 • 2:45pm - 3:15pm
How to Use Visual Storytelling to Connect Your Brand With New Audiences LIMITED

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Limited Capacity seats available

Visuals are powerful attention getters for organizations of all sizes and can convey information quickly and easily. But all visuals begin with a discussion of who the audience is and what the goal of the visual is. Learn how visuals can enhance and complement the stories your brand has to tell, discover what tools and resources are available to you and connect with new audiences—audiences that increasingly expect and consume visual information on digital channels. "You’ll learn how to:- Spot opportunities for visual storytelling within your own organization, using the resources you already have available - Create visuals of the business world around you and be a curator of visuals - Put your audience’s perspective and needs at the center of your visual storytelling - Create and distribute images, videos, charts and infographics that fit your business and communications objectives - Determine the role of visual storytelling in integrated communications - Simplify complex stories with visuals - Choose which free tools for visual storytelling are right for your needs"

Presenter/s or Panelists
avatar for Kumar Awanish

Kumar Awanish

AVP- Strategy & Innovation, Kenscio Digital Marketing Pvt. Ltd.
He is a firm believer of 99 is not 100. Having over 13 yrs of experience in varied fields ranging from marketing, sales, operations and brand management. A veteran in start ups, he has worked with companies like Airtel, Times Group, Snapdeal and his last stint being with Group M where he managed and led strategic media planning for accounts like OLX, Magicbricks, Moserbaer etc. Apart from these, he also nurtured the experiential marketing for... Read More →
avatar for Kanika Mittal

Kanika Mittal

Head - Marketing and Brand Communications, Reebok India
Kanika Mittal took up the role as Marketing Head of Reebok India at the definitive moment when the brand positioned itself as the fitness initiators and authenticators of India. With a healthy challenge ahead of her, she undertook her role with a single minded approach to innovate and introduce fresh ideas in every aspect of business and deliver success on key marketing and related business KPIs. Some of these initiatives included... Read More →
AS

Aditya Save

Head of Marico's Global CoE for Digital & Media, Marico

Advisory / Stream Hosts
avatar for Deepali Naair

Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company - Marico as Marketing Manager for Saffola and Mediker. Before joining L&T Insurance, her last assignment was with HSBC Global Asset Management India as Vice... Read More →
avatar for Pallavi Singh

Pallavi Singh

Director - Marketing, Harley-Davidson India


Thursday January 23, 2014 2:45pm - 3:15pm
Stream: Brand Marketing at Crystal 3

Attendees (5)