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Friday, January 24 • 2:15pm - 2:45pm
Going beyond Big Data : Leveraging it LIMITED

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Traditional CRM & loyalty programs are increasingly struggling to differentiate themselves, and do not inspire or excite consumers. Consumers see too many look-alikes; do not see real value; find the experience patchy; and most important, are getting harder to please, with their expectations being continuously raised higher. Big Data has the potential to provide break-through answers by finding new ways to delight consumers. Big Data technologies enable ultra-personalization of products & offers; the joy of serendipity and self-discovery; and institutionalization of execution. In short, Big Data brings a new paradigm for CRM and loyalty.

Presenter/s or Panelists
avatar for Srikant Sastri

Srikant Sastri

Co-founder, Crayon Data
As a third-time entrepreneur, my big focus in 2014 is to build a global business around Big Data, as a lead investor and co-founder at Crayondata(www.crayondata.com). After building and selling two scaled-up ventures in marketing services & temp staffing, I helped drive an aggressive... Read More →

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson... Read More →

Friday January 24, 2014 2:15pm - 2:45pm IST
Stream:CRM n Loyalty at Crystal 1

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