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Thursday, January 23 • 2:15pm - 2:45pm
Behavioral and contextual targeting for Brand building LIMITED

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Limited Capacity seats available

Behavioral and contextual targeting will be discussed in the context of digital channels ie web and mobile

  1. what is  Behavioral Targeting or a consumer’s behavioral path while surfing the web.

  2. how can you create profiles/customer segments using behavioral targeting and  trigger a specific desired action.

  3. how is Contextual Targeting beneficial ? How does it impact / reach consumers who are in the middle of the purchase funnel

  4. what is the upside you can get from behavioral and contextual targeting vis a vis traditional spray and pray methods

Presenter/s or Panelists
avatar for Kanika Mathur

Kanika Mathur

President, Digitas

Advisory / Stream Hosts
avatar for Deepali Naair

Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company... Read More →
avatar for Pallavi Singh

Pallavi Singh

Director - Marketing, Harley-Davidson India

Thursday January 23, 2014 2:15pm - 2:45pm IST
Stream: Brand Marketing at Crystal 3

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