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Friday, January 24 • 2:45pm - 3:15pm
Leveraging Customer Value Creation for greater loyalty LIMITED

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Limited Capacity seats available

A Super-Specialist with great understanding of Customer Value Creation shows how to use it to gain customer’s trust and loyalty. The role of executives is to create value for employees and customers and thereby for shareholders, Creating Customer Value goes far beyond satisfaction and leads to loyalty and increased market share. This is shown through examples. Measuring Value allows you to create more value effectively. Better value is what makes people buy. The talk shows why.

Presenter/s or Panelists
avatar for Gautam Mahajan

Gautam Mahajan

Thought Leader for Creating Value, Customer Value Foundation
Gautam Mahajan is an internationally acclaimed expert in strategy, general management and globalisation. He is President of Inter-Link Services Pvt. Ltd. Gautam has started Customer Value Foundation to help companies with Customer Value and Value Creation. He is Founding Editor of the Value Creation Journal. He has proved quantitatively with the Tatas that Values create Value! His books, Total Customer Value Management: Transforming Business... Read More →

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Friday January 24, 2014 2:45pm - 3:15pm
Stream:CRM n Loyalty at Crystal 1

Attendees (3)