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Thursday, January 23 • 3:15pm - 3:45pm
The Power and Peril of Data - the fine line between driving customer value and driving them away LIMITED

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Limited Capacity seats available

consumers are increasingly aware of the value of their personal data and how it is used - and how this affects engagement and loyalty.in the age of ‘Big Data’ it has become increasingly clear that consumer information is a precious commodity that drives business success and firms misuse it at their own risk.In an increasingly multi-channel consumer environment, it is more imperative than ever for companies to gather data from all points to inform their interactions with consumers. The session will outline - 1. how the consumer landscape is changing and how an effective use of data will enable businesses to stay one step ahead of the constantly evolving consumer, 2. what consumers really want from their relationship with the companies they deal with and the role that technology plays in the process.

Presenter/s or Panelists
avatar for Sachin Kapur

Sachin Kapur

CMO - Groupon APAC Emerging Markets, Groupon India
Sachin is leading the marketing function for Groupon's APAC Emerging Markets. In less than 2 years, Groupon India has attained the No.1 position with over 50% market share (comscore). At Groupon, he is tasked with building the brand & making it the most preferred destination to find the best things to do across four countries. Having demonstrated strong growth in target markets through key projects in his previous roles, he brings his... Read More →
avatar for Savita Modak

Savita Modak

Co-founder & COO, Ixsight Technologies Pvt. Ltd, Ixsight Technologies Pvt. Ltd.
Over the last 30 years, Savita has moved through middle and senior marketing and management roles at Diners Club India, Lintas Advertising, Contract Advertising, Standard Chartered Bank India where she incubated the Direct Marketing Division and oversaw the ideation and strategisation of several customer relationship programs. Savita started her career, practicing Consumer-Guided Marketing moving on to Data-Driven... Read More →
CS

Chetan Sharma

CEO, Datamation

Advisory / Stream Hosts
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry sectors including banks, insurance, eCommerce, AMCs and public sector across multiple geographies including US, UK, Europe, Malaysia, India & Canada... Read More →
avatar for Gunjan Ghai

Gunjan Ghai

CMO, Tata AIG
Gunjan is the Vice President – Marketing & E-Commerce at Tata AIG General Insurance Company Limited and brings with him diverse experience from various industries ranging from consumer goods, Insurance, Banking, IT & E-Commerce. In his current role, Gunjan looks after Marketing Communications, Corporate Communications, E-commerce and Direct Marketing for the Company. He started his career in 1998 at Asian Paints Ltd and has... Read More →


Thursday January 23, 2014 3:15pm - 3:45pm
Stream:Big Data at Crystal 1

Attendees (3)