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Wednesday, January 22 • 3:15pm - 3:45pm
The End of the Campaign: Can Your Brand Learn To Pivot, Iterate And Optimize? LIMITED

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Limited Capacity seats available

But the days of the big brand idea, annual master plan and leisurely TV spot shoots may be over as data and the lure of optimization change the fundamentals. A customer-centric approach to brand relationships requires not only always-on feedback loops but infrastructures designed to change course, iterate a campaign, and evolve with feedback. How is the data feed changing the role and nature of messaging? Can the analytics team really talk with the creative, and will the creatives listen? How do you build campaigns from the start that accommodate inevitable iteration and change? The session will discuss how real time, data driven marketing may turn our attention from the one “big idea” to a series of little but more effective and better targeted ones. In the process, this new sensibility could change the relationship between agency and client as well.

Presenter/s or Panelists
avatar for Rachana Chowdhary

Rachana Chowdhary

Founder Director, MVW Network International Pvt. Ltd
Rachana Chowdhary is currently Founder Director, MediaValueWorks. Incorporated as MVW Network International Pvt. Ltd., headquartered in Mumbai, MediaValueWorks is India’s first cloud-based PR platform helping Companies to Communicate Globally. | | Mumbai based Rachana Chowdhary is backed by over 18 years of widespread experience, dominating in the space of Brand News Led Communications to Media. Before setting up MediaValueWorks, Rachana... Read More →
avatar for Pranab Punj

Pranab Punj

Director- Digital Media, Viacom18
Pranab is a senior marketing professional with 11+ Years experience across Digital Media & Entertainment industry in the Asia Pacific market. He has held senior level positions in Brand management, Product & General management, across top MNC’s & Indian conglomerates. Pranab currently is a part of Viacom 18 Digital Media Division. The division is responsible for creating and monetizing Digital assets across Viacom18’s portfolio of brands... Read More →
avatar for Balaji Viswanath

Balaji Viswanath

Director Marketing, American Express
Strategic Marketing and General Management executive with 13 years experience in the Financial Services, Internet and Wireless space. Proven track record of delivering transformational strategy and results in areas including Digital Strategy, Product & Portfolio Management, Customer Acquisition & Loyalty Marketing, Brand & Product Marketing and Partner Management.

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed


Wednesday January 22, 2014 3:15pm - 3:45pm
Stream : PR at Crystal 4 Stream : PR at Crystal 4

Attendees (6)