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Friday, January 24 • 12:15pm - 12:45pm
Friends Forever - Using Digital Currency and Big Data to Deepen Customer Loyalty LIMITED

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Limited Capacity seats available

Loyalty used to be simple: buy coffee, collect reward point. As brands expand their “social currencies” into virtual federal reserves based around larger partnerships and ecosystems, what will the future look like in the emerging billion dollar market around digital currency and payments? - How big data and digital money will merge - Case studies and use models for virtual currency - The future of loyalty and retention in a world of pervasive data

Presenter/s or Panelists
avatar for Piyush Bhargav

Piyush Bhargav

Vice President - Product Management and Digital Marketing, TV18 Home Shopping Network Ltd
Passionate about e-commerce , buys and sells himself and loves to buy products at great deals. Loves technology and reading political blogs . Piyush started off as an entrepreneur 12 years back when he bootstrapped a music e-tailing venture in India. After earning his stripes in entrepreneurship through this experience, he set up and grew an e-commerce enabled content website for Raymond’s, one of the large business conglomerates in... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 12:15pm - 12:45pm
Stream:Ecommerce at Crystal 3

Attendees (3)