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Wednesday, January 22 • 2:45pm - 3:15pm
Analytics for Email marketing LIMITED

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Limited Capacity seats available

A report with merely Open, Click-through Rates, and the like does not constitute ‘analytics’. These metrics only provide a picture of tactical results, not any sort of longitudinal story.

Analytics in email is the process of looking at all available data, to test or prove a hypotheses or theory, or to uncover some other previously unknown insight about your customers and optimize the email marketing efforts.

  • Ways to gather, analyze and utilize demographic and behavioral data
  • Email analytics and two way integration with CRM

Presenter/s or Panelists
avatar for Subrat Pani

Subrat Pani

Co-Founder & Director, One Assist, Jury Member : CMO Choice Awards
Deep understanding of Retail Banking business and P&L drivers. | Leading large teams on a shared vision. | Customer insighting to create innovative products, services & engagement programs | Payment industry change driver | Mentoring, coaching, problem solving

Advisory / Stream Hosts
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →
avatar for Ranjeet Nambiar

Ranjeet Nambiar

Director, Urja
Ranjeet Nambiar is an entrepreneur and Interactive Marketing Professional. He has over 20 years of experience in the advertising industry, including over 10 years in Interactive Marketing alone. Technology and marketing have always been his passion. He has immense experience working with clients in the Banking, Financial Services and other sectors helping them to explore, innovate and subsequently mainstream successful interactive marketing... Read More →


Wednesday January 22, 2014 2:45pm - 3:15pm
Stream:Email at Crystal 1

Attendees (8)