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Wednesday, January 22 • 2:15pm - 2:45pm
Mobile App vs. The Mobile Web? How Do You Decide? LIMITED

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Limited Capacity seats available

For many companies, mobile apps are the fastest growing part of their business and deserve and entirely new strategy apart from desktop development. This session will discuss the differences in user behavior on mobile versus desktop and how this affects brand marketers’ approach to engaging with customers. Attendees will learn - how to engage with mobile customers in an ad campaign by building in mobile-specific features to the company’s web page, with the understanding that the future of mobile advertising lies in “native” content marketing.

Presenter/s or Panelists
avatar for Sharat Dhall

Sharat Dhall

President, Yatra
Sharat Dhall is President, Yatra Online Ltd, India’s leading online travel company. Prior to joining Yatra, Sharat has been Managing Director of leading online travel ventures – TripAdvisor and Expedia and was also the Vice President – ecommerce at Indiatimes.com. In the early part of his career Sharat headed Project Shakti, an unconventional distribution and marketing channel to reach rural India leveraging Self Help Groups... Read More →

Advisory / Stream Hosts
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →
avatar for Venke Sharma

Venke Sharma

Star, Star TV
CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st century Fox. STAR is India's largest media entertainment company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel... Read More →


Wednesday January 22, 2014 2:15pm - 2:45pm
Stream:Mobile at Crystal 3

Attendees (5)