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Wednesday, January 22 • 11:15am - 11:45am
A Mobile Engagement Strategy From Start to Finish LIMITED

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Limited Capacity seats available

Most mobile projects have been about successfully transitioning a web experience to a mobile experience, but now we’re seeing innovation solutions which are not contingent on a single device. The context in which they are being used is critical; a single engaging customer experience might take place across multiple contexts and platforms. The challenges come from ensuring that an organization’s processes, technologies, and content have been redesigned to take advantage of the new ways to interact with users through the capabilities of their devices. Attendees will learn about: 1. How enterprise mobile strategy is evolving 2. Foundational initiatives to make existing services mobile 3. Transformative mobile initiatives to discover new ways of engaging customers 4. Understanding device, environmental and user contexts 5. Redesigning processes, technologies and content for mobile engagement

Presenter/s or Panelists
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →

Advisory / Stream Hosts
avatar for Venke Sharma

Venke Sharma

Star, Star TV
CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st century Fox. STAR is India's largest media entertainment company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel... Read More →


Wednesday January 22, 2014 11:15am - 11:45am
Stream:Mobile at Crystal 3

Attendees (7)