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Wednesday, January 22 • 11:15am - 11:45am
How Real Time Does a Brand Need to Be, Anyway? LIMITED

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Limited Capacity seats available

Having the tenacity, creativity and corporate judgment to insert oneself into a cultural conversation that has nothing to do with your product was a bold move that suddenly everyone wanted to mimic. But it raises an important question about how marketers make use of the data, the social channels and the content marketing tools now available to them. Does a brand need or want to be in real-time conversation with the culture? Do you really need a “newsroom” that keeps you ever present on social platforms? Is rapid response even appropriate to every brand? What kind of team does it require?

Presenter/s or Panelists
avatar for Davdarshan Chakrabortty

Davdarshan Chakrabortty

Founder, Stong Koffee
In a career spanning more than 23 years Devdarshan Chakrabortyy has worked with leading advertising and public relations firms of the country such as Mudra, O&M and Perfect Relations. He has been a strategy adviser and consultant for PR and Marketing Communications, with numerous... Read More →

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head.A team leader with... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed



Wednesday January 22, 2014 11:15am - 11:45am
Stream : PR at Crystal 4 Stream : PR at Crystal 4

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