Wednesday, January 22 • 2:15pm - 2:45pm
Technologies in Email Marketing LIMITED

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Limited Capacity seats available

Today’s marketing tactics are all powered by different technologies—email programs, content management systems, third-party media servers, keyword and competitive research tools, marketing automation systems, social listening platforms, analytics APIs. Often times, IT department selects –Marketing then inherits the selected technology and is left to fend for themselves.

Fact is Digital marketing does not happen without technology.

A marketer must not only understand disparate technology systems but know how they work, integrate with their organization’s systems (and each other), how they will fulfill their marketing needs, how they can be optimized and how they can run and measure campaigns successfully with them.

And then there is the small giant – the mobile. Come and hear experts unravel and ‘de-tech’ myths and facts!

  • In-house, onsite or online (cloud): how to deploy
  • Mobile email marketing, how to win the battle of the screens

Presenter/s or Panelists
avatar for Praful Poddar

Praful Poddar

Director Product Manager, Snapdeal.com

Advisory / Stream Hosts
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring... Read More →
avatar for Ranjeet Nambiar

Ranjeet Nambiar

Director, Urja
Ranjeet Nambiar is an entrepreneur and Interactive Marketing Professional. He has over 20 years of experience in the advertising industry, including over 10 years in Interactive Marketing alone. Technology and marketing have always been his passion. He has immense experience working... Read More →

Wednesday January 22, 2014 2:15pm - 2:45pm
Stream:Email at Crystal 1

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