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Friday, January 24 • 11:15am - 11:45am
Bang for the Buck: Where The Best ROI in Digital Marketing Lies LIMITED

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Limited Capacity seats available

Overwhelmed by the explosion of digital/social/mobile/offline marketing options? Our session discusses the myths and misconceptions surrounding emerging channels and established performers, giving exclusive insights into which marketing channels perform best, and where to place dollars to deliver maximum results.

Presenter/s or Panelists
avatar for Radhika Ghai Aggarwal

Radhika Ghai Aggarwal

Co-Founder & Chief Marketing Officer, Shopclues.com
As the Chief Marketing Officer, Radhika brings over 14 years of experience in diverse industry segments including retail, ecommerce, fashion & lifestyle, advertising and public relations. Her rich exposure to best-of-breed global brands makes an astute and aggressive marketer. As a co-founder of ShopClues, her vision and entrepreneurial acumen have carefully nurtured the brand. With a keen understanding of the customer’s pulse, she is... Read More →

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 11:15am - 11:45am
Stream:Ecommerce at Crystal 3

Attendees (9)