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Wednesday, January 22 • 11:15am - 11:45am
Breathing life (ROI) into your Email Marketing (Different segments and practitioners) LIMITED

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Limited Capacity seats available

Translating the popular saying “It takes money to make money”, to email marketing, means its essential to have a sufficient budget to execute successful campaigns!

Nothing is more powerful than having a firm understanding of your own ROI. If you haven't already, take a deep dive into the numbers – its not as hard as you think.ROI on email marketing is a lot easier to measure/test/optimize, than some of the other marketing channels. Get insights into

  • Email Marketing KPIs and marketing ROI
  • How important is email marketing to ecommerce?
  • What an email strategy looks like?
  • Email marketing KPIs and marketing ROI
  • The component of a successful email campaign
  • How to develop a content strategy that brings segmentation and personalization to lie
  • Testing approach – creative, A/B segmentation and propositions
  • Automation and triggers are critical to delivering the right message at the right time
  • Content for email marketing.
  • Winning the inbox battle.

 


Presenter/s or Panelists
avatar for Ashish Singhal

Ashish Singhal

Head - Privilege Banking, ICICI Bank
Ashish Singhal, Head - Privilege Banking for ICICI Bank. Ashish is an engineering graduate with Post graduation in Marketing with Finance. He has 18 years of experience across Automobile, BPO, Telecom and BFSI sector. Over the years he has worked in Sales, Marketing, Innovation, Retail Structured Finance, Telesales, channel Management, Data warehouse, Business Intelligence and Customer Analytic. As a business leader he believes in leveraging... Read More →

Advisory / Stream Hosts
avatar for Punit Modhgil

Punit Modhgil

Co-founder, Managing Director, Octane Marketing Pvt. Ltd.
Punit Modhgil is deeply passionate about India, Internet and Inclusion. He is the Founder Director & CMO at Octane.in (India’s no 1. Marketing OnDemand platform for Digital 1:1 campaigns-Email & SMS) and also the founding editor of India Marketing Review, a video blog featuring conversations with India Marketers & thought leaders. | | Punit has two decades of experience spanning mature markets and emerging ones. He has... Read More →
avatar for Ranjeet Nambiar

Ranjeet Nambiar

Director, Urja
Ranjeet Nambiar is an entrepreneur and Interactive Marketing Professional. He has over 20 years of experience in the advertising industry, including over 10 years in Interactive Marketing alone. Technology and marketing have always been his passion. He has immense experience working with clients in the Banking, Financial Services and other sectors helping them to explore, innovate and subsequently mainstream successful interactive marketing... Read More →


Wednesday January 22, 2014 11:15am - 11:45am
Stream:Email at Crystal 1

Attendees (12)