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Friday, January 24 • 3:15pm - 3:45pm
Going beyond the limitations that challenge customers loyalty. LIMITED

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An expert panel of CRM specialists discuss how to drive success by identifying limitations to managing customer’s loyalty. In a perfect world, everyone will actually behave as predicted. Or do they? Practitioners of CRM know that that’s often far from the truth. What limits success in CRM? What are the perceived barriers? The unknown road blocks? Our expert panelists get animated as they discuss how to drive successful CRM by identifying limitations to managing a customer’s loyalty.

Presenter/s or Panelists
avatar for Winnifred Knight

Winnifred Knight

Managing Director and Owner, The Marketingsite.com
Winnifred is a widely recognized expert in the field of Marketing Direct. She has worked in the direct marketing industry for over 45 years in both client and agency roles, and for the past 15 years has run her own consultancy business, CUBE [ON THE SQUARE] with business partner Luisa Mazinter. Her experience spans across the marketing, media and communication industry and CUBE has consulted and implemented direct, interactive, web and mobile... Read More →
avatar for Vasantha V Kumar

Vasantha V Kumar

CMO, IBM
Vasanth is currently responsible for managing the entire IBM Marketing & Communication function in India South Asia in addition to his role as the Brand & Communication Leader. As the Brand & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Brand Systems, Digital Marketing, External Relations, Workforce Enablement and Field Enablement supporting the domestic... Read More →
avatar for Saurav Patnaik

Saurav Patnaik

Co-Founder & CBO, Kenscio Digital Marketing Pvt. Ltd.
Co founder of Kenscio, a young yet the most vibrant force behind the success of all marketing drives of the company. The strategist of marketing for the company. An engineer by qualification and a fierce marketer by choice. Saurav before the start of Kenscio ,was working with Pramati Technologies, Hyderabad and was heading the team for popularizing “Tell a Friend”, a digital marketing product of Social Twist in. Previous to that he was... Read More →
avatar for Praveen Rao

Praveen Rao

Vice President, Arvato India
Praveen heads the Marketing Services business unit at arvato. He has been with arvato since June 2009 and has worked closely with the India leadership team to create India specific B2B marketing solutions and service offerings for the clients in India. He also spearheaded marketing service offerings in the B2C space by bringing in web technology interventions.He comes with over 13 years experience in Media Planning, Direct Marketing and Print... Read More →

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Friday January 24, 2014 3:15pm - 3:45pm
Stream:CRM n Loyalty at Crystal 1

Attendees (3)