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Friday, January 24 • 11:45am - 12:15am
Optimising the Omni-Channel Customer Experience LIMITED

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Limited Capacity seats available

Today’s savvy and discriminating customers won’t tolerate inconsistency and disconnects as they interact with your brand across multiple channels—and that’s a blow to your top-line revenue. Explore the role your ecommerce site plays in delivering a quality customer experience across every touchpoint, online or offline: smartphones and tablets, marketplaces, and even how your commerce technology can benefit your call centre and physical points of sale (POS). Our speakers will drill down into how to build and utilise a single customer data set to ensure omnichannel consistency, display real-time store-by-store inventory information on your website, simplify management of ecommerce and back-office functions, and leverage customer data for personalised marketing. - Get practical insights and tips to win the omnichannel battle - Learn how to harness the power of customer data to deliver a seamless omnichannel experience

Presenter/s or Panelists
avatar for Santosh R Shetty

Santosh R Shetty

Co-Founder & Director, RazorFish Neev
Santosh Shetty co-founded Neev Technologies in 2005 with an aim to help customers build products using bleeding edge technology. Neev became part of Razorfish in 2013 and Santosh continues to be involved in helping clients achieve superior results in the digital space. Santosh has over 14 years of experience in the field of IT and technology. He started his career with Talisma, where he was a member of one of the first “Made in India” product... Read More →

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 11:45am - 12:15am
Stream:Ecommerce at Crystal 3

Attendees (1)