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Friday, January 24 • 3:15pm - 3:45pm
Think Beyond Engagement. Why Advocacy and Loyalty are the Secret Sauce of Social Success LIMITED

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Limited Capacity seats available

While building and engaging a fan base is undeniably important, CMOs are now looking for tangible proof that measurable commerce and long-term brand value can be achieved from social marketing. It’s also high time for social marketers to break out of their selfimposed silos and prove the true value they can deliver to the wider marketing department. But, this can only be achieved by activating rather than engaging your social community. Learn: 1. How to profile and segment a fan database to identify and target individual advocates, referrers and dormant fans across social networks and other marketing channels. 2. How truly social brands are curating advocacy content from across the web to socialize their websites 3. How to develop social commerce programs that financially reward fans for recruiting their friends 4. How to create long-term loyalty programs that work across multiple apps and multiple devices

Presenter/s or Panelists
avatar for Michael Leander

Michael Leander

Michael Leander Company
Having experienced marketing, sales and management in many different cultures and in many different industries, I am passionate about ... - sharing knowledge (my own mostly) - helping businesses enable and sustain growth - better understand how to simplify complex marketing processes... Read More →
avatar for Sandeep Pandey

Sandeep Pandey

Leader - Consulting and Analytics, Mindshareworld
avatar for Sanjay Singal

Sanjay Singal

Senior General Manager - Marketing, Dabur India Limited, Jury Member : CMO Choice Awards
Mr. Sanjay Singal is the Head of Marketing for Dabur Foods.Has nearly 20 years experience in Marketing and Customer management across global and Indian brands including Dove, Fair & Lovely, Pizza Hut and Dabur. He has worked across industries as diverse as packaged goods (HUL) and... Read More →

Advisory / Stream Hosts
avatar for Pradeep Chopra

Pradeep Chopra

CEO, Digital Vidya, Stream Host : Data and Performance Marketing Conference
Pradeep Chopra (CEO, Digital Vidya) Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital Vidya’s hands-on Digital Marketing trainings. Pradeep is one of the most sought... Read More →

Advisory- Special Invitees
avatar for LK Gupta

LK Gupta

Chief Marketing Officer, RedBus.in
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing... Read More →

Friday January 24, 2014 3:15pm - 3:45pm
Stream:Social Media Marketing at Crystal 2

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