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Wednesday, January 22 • 11:45am - 12:15am
Connecting the Digital and Physical World via Mobile Measurement LIMITED

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The future of marketing is evolving at a rapid pace. Mobile is playing an increasingly significant role, and marketers are increasingly held accountable for providing a measureable Return on Marketing Investment [ROMI]. ‘Big Data’ is now part of virtually every conversation, yet it’s not the ‘bigness’ of data that can have the greatest impact on marketing ROI, but how precise and actionable data insights can be. Tangible Key Performance Indicators (KPIs) are the new norm, but marketing efforts can be hard to link to actual consumer behaviors and actions. The ability to link these two through mobile devices and wireless networks is changing that. Mobile measurement connects people, places and things across digital and physical worlds, allowing marketers to understand not only what groups of people do, but to connect that with the context in which they do it and their response to what they engage with. Enhanced measurement and analytics capabilities have made the long-standing quest to understand true ROMI more possible than ever before. But while new models are developed every day, how many solutions really enable you to cancel out the noise and hear what your data is actually telling you? This presentation will showcase solutions for these tough questions: 1.What is my specific target audience based on actual observed behavior, so I can better predict the impact and effectiveness of my marketing investments up front? 2.Where does my target audience live, work, play, shop, browse, and how quickly can I optimize mid-flight? 3.What types of events does my target audience attend so I can validate the return and justify my sponsorship investment?

Presenter/s or Panelists
avatar for Viral Oza

Viral Oza

Director - Marketing, Nokia
Viral Oza, Director - Marketing, joined Nokia in Aug 2008. In this role, Viral is responsible for building the Nokia brand and driving marketing initiatives across consumer touchpoints for Nokia in India. An MBA from Narsee Monjee Institute, Viral brings with him over 17 yrs of experience with Unilever in India and overseas in Asia & his last assignment being Category Director, Skin Care for Africa, Middle East & Turkey. Viral was... Read More →

Advisory / Stream Hosts
avatar for Luisa  Mazinter

Luisa Mazinter

CEO, The MarketingSite
Luisa is the CEO of two businesses, CUBE [ON THE SQUARE] (Pty) Ltd and TheMarketingSite.com. Luisa founded CUBE [ON THE SQUARE], a Strategic Marketing Consultancy, in 1998 with business partner Winnifred Knight. The company specialises in marketing and eBusiness strategy development, with particular focus on web, mobile and gaming implementation projects, as well as database analysis, direct and interactive marketing, CRM, ERM and Loyalty... Read More →
avatar for Venke Sharma

Venke Sharma

Star, Star TV
CVS Sharma (a.k.a) Venke heads digital marketing & CRM at STAR India, a wholly owned subsidiary of 21st century Fox. STAR is India's largest media entertainment company, with more than 40 channels in 7 languages, reaching more than 600 million viewers every week across India and 100 other countries. Venke spearheads digital marketing initiatives for the network that includes channels such as Star Sports, Star World, Star Movies, Channel... Read More →


Wednesday January 22, 2014 11:45am - 12:15am
Stream:Mobile at Crystal 3

Attendees (5)