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Friday, January 24 • 12:15pm - 12:45pm
How do customer behaviour insights drive greater loyalty? LIMITED

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An eminent panel of experts in CRM & Loyalty Management discuss how Customer behaviour understanding is crucial to the success of CRM and Loyalty. Stimulus and Response. Cause and Effect. What is at play when it comes to Customer Loyalty? While Big Data can be efficiently sliced to reveal patterns and possibilities, what is still mostly unknown is what happens when the customer is stimulated. How will he or she respond? In other words what defines the cause which leads to an effect? Our expert panel who have the benefit and experience of launching 1000’s; of campaigns will unravel how the customer thinks… while we think he is loyal to us. Discover the role subjective ‘customer insights’ that help understand customer behavior, to make for successful campaign management.

Presenter/s or Panelists
avatar for MS Ashok

MS Ashok

COO, Accentiv, Stream Host : Data and Performance Marketing Conference
Ashok has over two and a half decades of sales and marketing experience, with the last 15 years focused entirely on loyalty and relationship marketing space. He is the co-author of two of India’s largest customer loyalty programs – the PetroBonus and the SmartFleet. Ashok has worked with companies like Bharat Petroleum, Reliance Industries Ltd. and Direxions Marketing Solutions and has provided customer engagement and loyalty solutions for... Read More →
avatar for Rakhshin Patel

Rakhshin Patel

Partner, M&C Saatchi, Grand Jury Chair, DMAi ECHO Awards
The last woman standing, best describes Rakhshin Patel, one of the pioneers in relationship marketing in India. Her formidable experience of 23 years in the relationship marketing space has seen her advising over 250 clients on loyalty and relationships. While she remains happily single and unattached! In 1989 Rakhshin helped set up Datamatics Direct India's first and largest list broking firm. This was the first organized venture in a largely... Read More →

Advisory / Stream Hosts
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →


Friday January 24, 2014 12:15pm - 12:45pm
Stream:CRM n Loyalty at Crystal 1

Attendees (4)