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Friday, January 24 • 11:15am - 11:45am

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Reputation management in a digital & social world has now become a defining feature for every company, both online and offline. While a bad reputation can sink your business within hours and a good reputation can help drive greater awareness, is playing defense enough? Or is there an opportunity to do a bit more to gain a lot more? Attendees will be presented a new paradigm for thinking about “infinite loop” lifecycle marketing and tools that help establish emotional connects with your customer via meaningful, relevant conversations (brought to life using actual client examples). Key qs. answered in this session: 1. What is “infinite loop” lifecycle marketing? 2. How can you leverage content marketing to navigate this infinite loop? 3. What are some simple tips to get started on your journey?

Presenter/s or Panelists
avatar for Nishant Rao

Nishant Rao

Country Manager, LinkedIn India

Advisory / Stream Hosts
avatar for Pradeep Chopra

Pradeep Chopra

CEO, Digital Vidya, Stream Host : Data and Performance Marketing Conference
Pradeep Chopra (CEO, Digital Vidya) Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital... Read More →

Advisory- Special Invitees
avatar for LK Gupta

LK Gupta

Chief Marketing Officer, RedBus.in
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing at LG Electronics till 2012. Before that he spent more than a decade at Gillette and P&G in various capacities in India and Middle East & Africa region... Read More →

Friday January 24, 2014 11:15am - 11:45am
Stream:Social Media Marketing at Crystal 2

Attendees (4)