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Friday, January 24 • 2:15pm - 2:45pm
Obsessive Customer Focus Disorder. The Bug Worth Catching LIMITED

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Limited Capacity seats available

Many companies talk about having a customer focus, but few have it as an obsession. In today’s consumer- empowered world, only the ecommerce players who truly deliver value to their customers will survive. "Customer focus" isn't just fluffy feel good stuff, when aligned with the right metrics online retailers can use it as a powerful tool in growing profits. Learn how a systematic, actionable approach to building a culture of customer focus that delivers bottom line results and how you can apply the same techniques in your ecommerce venture.

Presenter/s or Panelists
avatar for Swati Bhargava

Swati Bhargava

CEO & Co-Founder, Cashkaro.com
Swati Bhargava is the CEO & Co-Founder of Cashkaro.com, India’s leading Cashback & Coupons site. Swati worked at Goldman Sachs in London for 5 years before starting Pouring Pounds (UK Cashback business) with her husband Rohan & then expanded the business to India. Prior to that Swati studied at the London School of Economics. Given her work with Cashkaro, Swati has great insight into Indian e-commerce, online shopping trends & social media... Read More →
avatar for Sachin Kapur

Sachin Kapur

CMO - Groupon APAC Emerging Markets, Groupon India
Sachin is leading the marketing function for Groupon's APAC Emerging Markets. In less than 2 years, Groupon India has attained the No.1 position with over 50% market share (comscore). At Groupon, he is tasked with building the brand & making it the most preferred destination to find the best things to do across four countries. Having demonstrated strong growth in target markets through key projects in his previous roles, he brings his... Read More →

Advisory / Stream Hosts
avatar for Murtaza Adenwala

Murtaza Adenwala

General Manager, Go air
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce... Read More →
avatar for Rathin Lahiri

Rathin Lahiri

CMO, AIMIA
MBA from SPJIMR, with 21 years experience, in Marketing and Business roles. Presently VP Marketing of Aimia in India. Previous roles include with HUL, eBay India as CMO, Microsoft as Director of the Online Business among others. Deep expertise in Sales & Marketing, eCommerce and Loyalty.


Friday January 24, 2014 2:15pm - 2:45pm
Stream:Ecommerce at Crystal 3

Attendees (4)