The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand but what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that? 1. Define the ROI. 2. Understand what the target consumer segment is seeking (Listen) 3. Build a social media ecosystem to court, interact and engage with identified consumer segments. 4. Integrate with overall organization and marketing strategy.
The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand & what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that?" 1. Learn 5 tips to good social listening. 2. Three things that you can implement for your social media strategy. 3. Attendees get to learn about best practices through a case study on participating in the conversation.
