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Friday, January 24 • 11:45am - 12:15pm
The Road to ROI: Building a Strategy for Social Marketing Success LIMITED

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 The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand but what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that? 1. Define the ROI. 2. Understand what the target consumer segment is seeking (Listen) 3. Build a social media ecosystem to court, interact and engage with identified consumer segments. 4. Integrate with overall organization and marketing strategy.

The era of social media has taught marketers an important new truth: You no longer control how consumers perceive your brand. What matters most today is not what you say about your brand & what consumers say about it. Successful social brands understand that they must influence this conversation without trying to control it. But how do they accomplish that?" 1. Learn 5 tips to good social listening. 2. Three things that you can implement for your social media strategy. 3. Attendees get to learn about best practices through a case study on participating in the conversation.

 


Presenter/s or Panelists
avatar for Lata Subramanian

Lata Subramanian

CMO, Sterling Holidays
An Economics graduate, Lata has over 34 years of work experience across a range of service related industries such as Hospitality, Civil Aviation, Advertising and Publishing. She has, in her long career, worked with companies such as Jet Airways, East India Hotels, Lintas (now Lowe) and Trikaya (now Grey). | | In her over three decades of working experience, Lata has scripted the conceptualisation and execution of several successes. Chief among... Read More →

Advisory / Stream Hosts
avatar for Pradeep Chopra

Pradeep Chopra

CEO, Digital Vidya, Stream Host : Data and Performance Marketing Conference
Pradeep Chopra (CEO, Digital Vidya) Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 14 years and is currently a Co-founder & CEO of Digital Vidya, India’s premier Digital Marketing training company. Pradeep has personally trained & advised over 2500 professionals including CEOs across Asia in helping them grow their businesses through Digital... Read More →

Advisory- Special Invitees
avatar for LK Gupta

LK Gupta

Chief Marketing Officer, RedBus.in
Lk Gupta is Chief Marketing Officer at Pilani Soft Labs (redBus), whom he joined in Feb 2013. With 22 years of experience in diverse marketing areas such as brand management, insights, advertising, media, CRM, retail and digital marketing, Lk served as Vice President of marketing at LG Electronics till 2012. Before that he spent more than a decade at Gillette and P&G in various capacities in India and Middle East & Africa region... Read More →

Friday January 24, 2014 11:45am - 12:15pm
Stream:Social Media Marketing at Crystal 2

Attendees (6)