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Thursday, January 23 • 11:45am - 12:15pm
How to Effectively Identify, Profile and Track Customers’ Shopping Behavior, to Build A Better, More Customized Shopping Experience LIMITED

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Limited Capacity seats available

• Collecting data from point of sales systems & customer loyalty programs to better understand who your shopper is and what drives their behaviour. • Collecting location tracking data – where people go, what they see and what drives their attention to understand what drives product touch and purchase • Collecting visual crowding conditions data - how does crowding affect the store experience?

Presenter/s or Panelists

Shailesh Solkar

Head-Merchandising, Trent Ltd
avatar for Uma Talreja

Uma Talreja

Head Marketing, Tata Trent

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing... Read More →

Thursday January 23, 2014 11:45am - 12:15pm IST
Stream:Marketing for Retail at Crystal 4

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