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Thursday, January 23 • 12:15pm - 12:45pm
Use of analytics in understanding and refining marketing programs LIMITED

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Limited Capacity seats available

Strategies to Develop the Business Case and Transform your Business into a Data Driven Enterprise • Define critical external and internal partnerships required for successful implementation • Location, location, location – key factors that determine where to store data and your analytics engine • Move beyond the promise – how to effectively sell and motivate projected ROI • Develop organizational benchmarks of key consumer metrics and performance indicators

Presenter/s or Panelists
avatar for Swaminathan S

Swaminathan S

CEO, Hansacequity
S.Swaminathan is the CEO of Hansa Customer Equity, a leading customer marketing and technology services company in India. Hansa-Cequity helps marketers convert information into insights, insights into interactions and interactions into memorable, distinctive brand experiences. Hansa Cequity has successfully worked with leading blue-chip clients by using the power data, analytics, customer interaction & technology platforms and agency thinking... Read More →

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 12:15pm - 12:45pm
Stream:Marketing for Retail at Crystal 4

Attendees (5)