DMAi 2014 Convention

The milestone for the retail industry is the same as it has always been - aggregating data from multiple platforms. The variety has become more complicated and the challenge of data integration is even bigger. There are many strategies available but the industry still struggles to create a holistic and single view of data and most importantly, of the customer. This session will give you the strategies and practical tools to integrate data generated from the omnichannel and external sources to better understand customers needs, trends and better predict successful outcomes. Learn through practical activities, Q&A, group discussions and visualization: • Key components you need in your integration plan to ensure alignment to your key business goals • How to create a storage capacity that can grow with your data aggregation plan without breaking the budget • How to maximize compute power on a budget for an increased analysis speed capability • Key considerations before embarking on social media aggregation