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Thursday, January 23 • 11:15am - 11:45am
How to Develop a Successful Omnichannel Data Integration Strategy to get a Single A View of the Digital Customer LIMITED

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Limited Capacity seats available

The milestone for the retail industry is the same as it has always been - aggregating data from multiple platforms. The variety has become more complicated and the challenge of data integration is even bigger. There are many strategies available but the industry still struggles to create a holistic and single view of data and most importantly, of the customer. This session will give you the strategies and practical tools to integrate data generated from the omnichannel and external sources to better understand customers needs, trends and better predict successful outcomes. Learn through practical activities, Q&A, group discussions and visualization: • Key components you need in your integration plan to ensure alignment to your key business goals • How to create a storage capacity that can grow with your data aggregation plan without breaking the budget • How to maximize compute power on a budget for an increased analysis speed capability • Key considerations before embarking on social media aggregation

Presenter/s or Panelists
avatar for Akshat Chawla

Akshat Chawla

Director, Business Development (APJ Mobility), SAP

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 11:15am - 11:45am
Stream:Marketing for Retail at Crystal 4

Attendees (4)