DMAi 2014 Convention

In a world where change is the only constant, do “gut” decisions that are based on past experiences under different circumstances give us the best outcomes? Or is there a role for big data to help guide us? Attendees will get a front row seat to see how LinkedIn, one of the hottest & most successful companies on Wall Street, is leveraging a more analytical and data driven approach to build a more nimble and successful organization (including sharing screenshots from real tools we have live). Key qs. answered in this session: 1. Is data-driven decision-making really feasible? 2. What are the key pillars to enable data-driven decisions? 3. What is the role of the modern CXO in driving corporate performance and enabling these key pillars?