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Thursday, January 23 • 11:45am - 12:15pm
Brand building: Success of a loyalty rewards program LIMITED

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Loyalty programs in Retail are a norm. The challenging part is to align them to become one of the most successful tools of building your Brand. Also of importance are the channels of marketing a loyalty program. Atelier’s Noir card loyalty program goes beyond the Point of Sale counters and is marketed through collaborations, one of the most important channels of accessing the potential customer. Selecting the right customer for the loyalty program is as important as selecting the right product for your store. The success of the loyalty program is directly proportional to striking a chord with the right consumer. An impressive loyalty rewards program offered to a consumer with wrong demographics will hardly reap rewards for the brand. Atelier’s loyalty rewards program has been devised in categories to address the right customer. And yes, features of the Loyalty rewards program have a role too. Making a Loyalty program which goes beyond numbers, discounts and cash points to offer customer a unique experience has its own calling. Eg. Entitling every Atelier Noir Card member with a complimentary space consultation service.

Presenter/s or Panelists
avatar for Roheena Nagpal

Roheena Nagpal

Director, Atelier
Roheena Nagpal is the Director at Atelier Retail Pvt. Ltd and Lorange Design & Retail Pvt. Ltd. A design entrepreneur, she is the business architect at both the brands Atelier & L’Orange. Her experience in interior design spans over a period of 15 years styling homes and retail... Read More →

Advisory / Stream Hosts
avatar for Deepali Naair

Deepali Naair

Chief Marketing Officer, Mahindra Holidays & Resort India Limited
Deepali Naair began her career with Tata Motors in 1993 followed by a stint in marketing at BPL Mobile, when the first mobile phone was launched in India. She has also worked in Advertising as a Strategic Planner at Draft FCB-Ulka followed by a stint in a consumer goods company... Read More →
avatar for Pallavi Singh

Pallavi Singh

Director - Marketing, Harley-Davidson India

Thursday January 23, 2014 11:45am - 12:15pm IST
Stream: Brand Marketing at Crystal 3

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