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Wednesday, January 22 • 2:15pm - 2:45pm
Is PR Social or Is Social PR? The Medium vs. the Message LIMITED

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Limited Capacity seats available

The social dialogue marketing model has changed the PR landscape dramatically. Gone are the days of pitching a message to a small group of journalists for broadcasting. With anyone able to create, modify and amplify messages within a community, the social media landscape offers the modern PR professional huge opportunities — and pitfalls. In this session, you'll explore the convergence of PR and social media. Is social media part of PR? Is PR part of social media? Social listening as a driver of sound PR strategy. Social media and business communication.

Presenter/s or Panelists
avatar for Hemant Mohajkar

Hemant Mohajkar

Account Director, Adfactors PR
Hemant has been instrumental in founding the specialized social media practice at India’s largest PR firm Adfactors PR in 2009. He has worked in diverse roles such as new business, public relations, media research, social media, digital advertising, digital product development amongst others with the consultancy. In the last five years, he has worked with over 160 unique brands for the social media, online reputation and influencer... Read More →

Advisory / Stream Hosts
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →
avatar for Yateesh Srivastava

Yateesh Srivastava

Self Employed


Wednesday January 22, 2014 2:15pm - 2:45pm
Stream : PR at Crystal 4 Stream : PR at Crystal 4

Attendees (2)