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Thursday, January 23 • 2:15pm - 2:45pm
Quality trumps Quantity - Making Data Consumable for Broader Audience for an Amplified Level of Business Decisions LIMITED

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Limited Capacity seats available

Data quality is still a big concern for businesses. In an industry like retail where data-based decisions are made to impact consumers directly, poor insights can be detrimental to the business. In this session hear some of the tools, techniques and strategies that analysts and IT are deploying to drastically reduce data error and minimize the risk.

Presenter/s or Panelists
avatar for Sunder Muthuraman

Sunder Muthuraman

Global Managing Partner, Meritus Analytics, Stream Host : Tech Summit
Sunder is the Global Managing Partner, Meritus Analytics (WPP group Company)., and leads a team of analytical experts providing analytics driven consulting services to leading global marketers across more than 20 countries. Sunder along with his colleagues set-up Meritus for WPP in 2006 and has been a driver of its growth to what it is today. Prior to Meritus Sunder was the Analytics and Insights led for Groupm agencies In China and India at... Read More →

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 2:15pm - 2:45pm
Stream:Marketing for Retail at Crystal 4

Attendees (1)