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Friday, January 24 • 11:30am - 12:15am
Marketers as Media: Setting Up Your Organization for Content Marketing Success LIMITED

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Can Marketers REALLY Become The Media? While the need for content marketing to drive business results has been clearly defined, multiple definitions of content marketing exist in our industry. Some of the content confusion occurs around what it really takes to create a successful, sustainable content marketing program. Spoiler Alert: it’s more than simply establishing a Chief Content Officer role in your company or tapping into the latest publishing platform. It takes a comprehensive effort that considers business operations, cultural implications, storytelling and technology.

Presenter/s or Panelists
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →
avatar for Julio Fernandez

Julio Fernandez

VP Search Marketing & Analytics, SocialShelfspace.com
Mr. Fernandez is a proven marketing leader that had the opportunity to grow with the industry. His work with traditional newspaper publishing in 1992 evolved to online newspapers in 1997. | | | | His eMarketing career with Oracle Corporation (2000 – 2008) thrived to managing seven-figure budgets for online advertising, global search optimization and management of social media accounts. | | | | Working for global PR & Advertising... Read More →

Zahir Mirza

avatar for Sumeet Singh

Sumeet Singh

National Head – Marketing & Communications, Naukri.com, Stream Host : Content Marketing Conference
Sumeet Singh, National Head – Marketing & Communications at Info Edge, is responsible for all online and offline Marketing, brand strategy as well as Corporate Communications for a assortment of brands like Naukri.com, Jeevansathi.com, 99acres.com, Shiksha.com, Brijj.com. Dealing with consumer brands like Naukri.com and Jeevansathi.com, marketing functions at Info Edge span across various media platforms. As the Head of Marketing, her... Read More →

Advisory / Stream Hosts
avatar for Prasanjeet Dutta Baruah

Prasanjeet Dutta Baruah

Heads Marketing, Oberoi Hotels and Resorts, Stream Host : Content Marketing Conference
Prasanjeet Dutta Baruah, heads Marketing for the Oberoi Group. His priorities include marketing strategy, advertising, research, customer value management and analytics and digital marketing. Oberoi Hotels and Resorts was recently voted The World's Best Hotel Brand by the readers of Travel+Leisure, USA. Prasanjeet has over 15 years of work experience and was earlier with MetLife India Insurance, where he was Associate Director, Marketing and... Read More →
avatar for Subhrangshu Neogi

Subhrangshu Neogi

Director & Head -Marketing and Brand, Religare Enterprises Limited, Chairperson, CMO Choice Awards
As the head of the group’s marketing efforts, Subhrangshu oversees and offers strategic guidance for marketing programs across all financial services businesses of the group, straddling a diverse bouquet of products, channels and segments. He is also the chief custodian for the Religare Brand having navigated it since inception and responsible for the overall architecture, positioning and consistency across all platforms. He is a key... Read More →

Friday January 24, 2014 11:30am - 12:15am
Stream:Content Marketing , at Crystal 4

Attendees (4)