DMAi 2014 Convention

Just the top 12 FMCGs in India do a business of >$33Bn. But 94% of all FMCG sales happens through a last mile of 9Mn+ unorganized retail stores, in a supply chain wrought by inefficiencies due to lack of proper information. - What if the top 1 Million of these 9 Million stores share their real time sales information through a business network? - What if it creates a new retail eco-system for the emerging economies, one that will not disrupt but will benefit all of its existing players? - What if this small-scale empowerment contributes to overall economic impact? Key Take-away: Understand how Ganges provides this last-mile-connectivity to the remotest retailers for consumer products companies, while improving the under-optimized supply chains, and boosting their marketing & advertisement spends effectiveness. With the aid and extended reach provided by the PoS devices of SAP Ganges, INR 1.9 trillion worth of government subsidies, can prospectively reach the beneficiaries effectively across India.