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Thursday, January 23 • 11:15am - 11:45am
Transforming the unorganized retail with SAP Ganges- Business Network for Retail LIMITED

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Limited Capacity seats available

Just the top 12 FMCGs in India do a business of >$33Bn. But 94% of all FMCG sales happens through a last mile of 9Mn+ unorganized retail stores, in a supply chain wrought by inefficiencies due to lack of proper information. - What if the top 1 Million of these 9 Million stores share their real time sales information through a business network? - What if it creates a new retail eco-system for the emerging economies, one that will not disrupt but will benefit all of its existing players? - What if this small-scale empowerment contributes to overall economic impact? Key Take-away: Understand how Ganges provides this last-mile-connectivity to the remotest retailers for consumer products companies, while improving the under-optimized supply chains, and boosting their marketing & advertisement spends effectiveness. With the aid and extended reach provided by the PoS devices of SAP Ganges, INR 1.9 trillion worth of government subsidies, can prospectively reach the beneficiaries effectively across India.

Presenter/s or Panelists
avatar for Abhijit De

Abhijit De

Vice President & Initiative lead, SAP Ganges, SAP

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing... Read More →

Thursday January 23, 2014 11:15am - 11:45am IST
Stream:Marketing for Retail at Crystal 4

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