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Thursday, January 23 • 2:45pm - 3:15pm
Change the way we view the consumer

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This session will pointedly be looking at a comprehensive methodology of segmenting a large mass of captive consumers ( over 10 million DTH subscribers) thru demographic and behavioral tools/ data to arrive at targetted campaigning and productivity/ROI driven communication/ business model for retention and ARPU enhancement.

Presenter/s or Panelists
avatar for Anjali Malhotra

Anjali Malhotra

Executive Vice President - Marketing, DishTV
Ms. Anjali Malhotra Nanda, Executive Vice President Dish TV - Marketing has been at the helm of the marketing function at Dish TV since 2004. She has played a key role in shaping the brand and product from its nascent days to the position of a leader, that today stands tall, not only... Read More →

Advisory / Stream Hosts
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry... Read More →
avatar for Gunjan Ghai

Gunjan Ghai

Gunjan is the Vice President – Marketing & E-Commerce at Tata AIG General Insurance Company Limited and brings with him diverse experience from various industries ranging from consumer goods, Insurance, Banking, IT & E-Commerce. In his current role, Gunjan looks after Marketing... Read More →

Thursday January 23, 2014 2:45pm - 3:15pm IST
Stream:Big Data at Crystal 1

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