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Thursday, January 23 • 11:45am - 12:15pm
Importance of Data & analytics for a CMO LIMITED

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Limited Capacity seats available

Experience a Hands on Session on how a CMO can take advantage of the data to tell a story in a compelling and intuitive way. How data can become an integral part of the day to day activities of a Chief marketing Officer in an organization. Use simple analytics tools that to bring a sea change in your marketing strategy. Leverage Mobile BI to analyze marketing operation data, Overall performance summary, revenue insights, marketing performance etc. and easily create great visualizations that will allow you to track campaign performance, customer sentiment, and other KPIs.

Presenter/s or Panelists
NU

Neeraj Upreti

PreSales: OEM & Distribution, SAP India Pvt. Ltd
Neeraj comes with over 14 years of experience of delivering Business Intelligence projects and working as Pre-Sales across multiple geographies and business areas with TCS and SAP. During these engagements he held various challenging and customer facing roles. Neeraj is a subject matter expert in Data Warehousing, Business Intelligence, Reporting & Analytics, Business Process Management and Re-engineering, IT Advisory Services and Design... Read More →

Advisory / Stream Hosts
avatar for Gagan Singla

Gagan Singla

Chief Marketing Officer, Angel Broking
Mr. Gagan Singla has done his B.Tech (Computer Science) from IIT Delhi and MBA from IIM, Lucknow. Overall, Gagan has over 12 years of experience across analytics, consulting and marketing.  He has been instrumental in delivering analytics-driven transformations in multiple industry sectors including banks, insurance, eCommerce, AMCs and public sector across multiple geographies including US, UK, Europe, Malaysia, India & Canada... Read More →
avatar for Gunjan Ghai

Gunjan Ghai

CMO, Tata AIG
Gunjan is the Vice President – Marketing & E-Commerce at Tata AIG General Insurance Company Limited and brings with him diverse experience from various industries ranging from consumer goods, Insurance, Banking, IT & E-Commerce. In his current role, Gunjan looks after Marketing Communications, Corporate Communications, E-commerce and Direct Marketing for the Company. He started his career in 1998 at Asian Paints Ltd and has... Read More →


Thursday January 23, 2014 11:45am - 12:15pm
Stream:Big Data at Crystal 1

Attendees (5)