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Wednesday, January 22 • 3:00pm - 3:45pm
Building your digital brand using social media LIMITED

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Limited Capacity seats available

Social media is no longer just the place where your kids are spending all their time - it is how the world communicates, shares and connects. It's where discussions take place, opinions are formed, and loyalties are cemented or lost. This makes it an incredible platform to reach consumers directly where they live and play, and one that can no longer be ignored. But in order to meaningfully participate in this medium, brands must first build a digital identity that is not only worth following, but inspires respect and trust. In this session, Malini Agarwal a.k.a MissMalini will share some of the strategies that have helped her become one of India's leading social media influencers, including what brands must consider and commit to while trying to build their own successful digital identities. Key Takeaways: 1) Your digital presence is an integral part of your overall brand identity - it is not just another marketing channel. 2) Every platform has its own strengths and benefits that require specialized skills and and strategies. 3) Social Media is intensely personal; act like a human, not like a brand. 4) Stop obsessing over ROI. That's not how relationships are formed! 5) Building a trusted digital identity hard work and requires a real commitment. Are you ready?

Presenter/s or Panelists
avatar for Malini Agarwal

Malini Agarwal

Founder & Blogger-In-Chief, MissMalini Publishing Pvt. Ltd.
Malini Agarwal, is Founder and Blogger-in-Chief of MissMalini.com, India's leading celebrity lifestyle and entertainment blog. A fixture in Mumbai's entertainment scene for over 10 years, MissMalini is a regular feature in India's top fashion publications. She was previously a radio... Read More →

Advisory / Stream Hosts
avatar for Amit Madhan

Amit Madhan

eCommerce evangelist, Thomas Cook
Amit Madhan is the Chief Operating Officer – IT & eBusiness at Thomas Cook (India) Limited, India’s largest integrated travel services company.  He joined Thomas Cook in 2012 and is responsible for the diverse portfolio spanning IT Services, E-Commerce, Operations and Insurance... Read More →
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while... Read More →

Wednesday January 22, 2014 3:00pm - 3:45pm IST
Stream:Social Strategy at Ebony 2

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