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Thursday, January 23 • 2:45pm - 3:15pm
Maximising impact of shopper data at retail. LIMITED

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Using customer and shopper understanding to help brands increase performance through improved customer satisfaction. • Collecting data from point of sales systems & customer loyalty programs to better understand who your shopper is and what drives their behaviour. • Collecting location tracking data – where people go, what they see and what drives their attention to understand what drives product touch and purchase • Collecting visual crowding conditions data - how does crowding affect the store experience?
Presenter/s or Panelists
avatar for Sumit Chandna

Sumit Chandna

Sr. Vice President and Head of Buying and Merchandising, Supermarkets, Aditya Birla Retail Limited

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing... Read More →

Thursday January 23, 2014 2:45pm - 3:15pm IST
Stream:Marketing for Retail at Crystal 4
  Stream2A : Retail, Presentation

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