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Thursday, January 23 • 2:45pm - 3:15pm
Maximising impact of shopper data at retail. LIMITED

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Limited Capacity seats available

Using customer and shopper understanding to help brands increase performance through improved customer satisfaction. • Collecting data from point of sales systems & customer loyalty programs to better understand who your shopper is and what drives their behaviour. • Collecting location tracking data – where people go, what they see and what drives their attention to understand what drives product touch and purchase • Collecting visual crowding conditions data - how does crowding affect the store experience?

Presenter/s or Panelists
avatar for Sumit Chandna

Sumit Chandna

Sr. Vice President and Head of Buying and Merchandising, Supermarkets, Aditya Birla Retail Limited

Advisory / Stream Hosts
avatar for Deepshikha Surendran

Deepshikha Surendran

Head- Marketing, Infiniti Retail
Deepshikha is the Head of Marketing at Infiniti Retail Ltd. which is a Tata group company that runs a chain of multi brand electronic stores under the brand name ‘Croma’. Deepshikha is responsible for all branding, communication, media, consumer analytics and research initiatives for this young Tata company. She also leads the Corporate Communication portfolio for the company. She has been in the marketing team from the time Croma... Read More →
avatar for Vinay Bhatia

Vinay Bhatia

Shoppers Stop, Shoppers stop
Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience... Read More →


Thursday January 23, 2014 2:45pm - 3:15pm
Stream:Marketing for Retail at Crystal 4

Attendees (2)