avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head.
A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance 
A change leader with proven ability to quickly identify customer, technology & market drivers and translate them into business differentiators. 
Keen digital evangelist, big data & analytics enthusiast. Well regarded by regulators, industry and marketing bodies as a thought leader.
An expert in leveraging data analysis and insights to drive complex organizational transformation projects / initiatives.
Strategic Analysis, Strategy formulation, evaluation & implementation
Business Planning & Development
Analytics & Modelling
Change Management
Organisation Building
Regulator relationships
Building E-commerce business
Creating & managing Organization’s digital presence 
Building engagement through best use of Mobile & Social media 
Content Management
Sales & Distribution Management
Business Development
Building & Managing large Partnerships
Direct to consumer channels
New Brand Identity, Brand Planning 
Marketing Strategy
Advertising & Communication Strategy
Sports association
Database Marketing
Corp Comm & PR
Customer acquisition & Service Strategy
Customer Insights
Customer segmentation
Customer service excellence & CRM
Product Strategy & Planning, Managing PLC
Market feasibility & Business case, New Product development 
Product Pricing & Profitability
Strategic Outsourcing, Call centre management 
Supply Chain Management
People management
Board member & Head of Finance committee at MRUC Board 
Advisory Board member at DMAi, I-Media, AdTech
Specialties: Worked in diverse sectors like FMCG, Consumer Products, Telecom and BFSI