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avatar for Murtaza Adenwala

Murtaza Adenwala

Go air
General Manager
Mumbai
At GoAir currently the assigned role as G.M – Ecommerce demands conceptualizing and implementation of online media strategy for distribution of products, promotions, driving traffic to www.goair.in through different facets of online channels like search engines, social media marketing, alliances, affiliate marketing, email marketing and mobile marketing to meet the objective of increasing the web contribution of the total sales and reduce dependencies on OTA’s. The role demands managing the digital agency and setting goals for the agency to achieve the desired targets. Setting the analytics infrastructure to set performance goals and evaluate the share of traffic and bookings from each partner channel forms a critical assessment of the performance of the campaigns. The role also demands end-to –end management of the website and internet booking engine to deliver superior customer experience through valuable content and simplified booking process. Over the previous tenures with different agencies and brands I have led integrated digital marketing solutions to meet the defined business results. Academic accomplishments:Degrees Master’s in Information Management from Welingkar’s Institute of Management Executive MBA in Advance Marketing from Indian Institute of Management Kozhikode Specialized Certifications Systems Management from NIIT Microsoft certified solution developer from Microsoft Pursuing Degree M.Phil in Business Management from DYPatilPh.d in Business Management DYPatil